Sök:

Sökresultat:

2319 Uppsatser om Living the brand - Sida 59 av 155

Utvärdering av lockmedel för marklevande predatorer under midvintermånader i Norrbottens inland

Many invasive species propose a big threat against the native fauna in the area that they colonise. Today the raccoon dog (Nyctereutes procyonoides) is speeding from Finland over the border in to northern Sweden. A project to stop the spread and eliminate the individuals that already have established was initiated in the autumn of 2008. To investigate areas that might be interesting for raccoon dogs and to confirm sightings, cameras with auto triggering mechanisms are used. To get the raccoon dog in front of the camera some kind of lure is used. In this study three kinds of different lures was tested against each other?s.

Varumärkesbyggande : En studie om hur Telge Energi byggt upp ett grönt varumärke på den svenska marknaden

Idag är samhället väldigt miljöinriktat och allt fler människor uppskattar ett utbud av hållbara resurser för en hållbar utveckling. Många företag tillämpar detta i sitt varumärkesbyggande jämsides med andra strategier och faktorer för att uppnå ett starkare varumärke.Vi har valt att avgränsa oss till elbolaget Telge Energi som befinner sig konkurrenspräglad bransch för att undersöka hur de byggt upp sitt varumärke. Ett av till att vi valt Telge Energi är på grund av att företaget gått ut med att de har blivit utsedda Sveriges grönaste elbolag.1Förutom att vi har god access till företaget är ytterligare ett att de även säger sig erbjuda förnyelsebar el och utmanar därmed de större konkurrenterna inom den svenska elbranschen.Med utgångspunkt i att få ökad förståelse för Telge Energis varumärkesbyggande har som mål att belysa viktiga faktorer och strategier som företaget tillämpat och som företag kan inspireras av. Dessa faktorer och strategier som vi har fastställt ur studien även försökt illustrera i en egen modell. Dessutom har vi även tagit fasta på brister i Energis varumärkesbyggande i relation till vår valda teoretiska referensram, som kan vara hjälp och användning för företaget i framtiden.Den teoretiska referensramen är främst baserad på David A.

Planering och anläggning av en uteplats i parhusområde :

In a condominium with two-apartment buildings, lies an area, formerly used as a playground, nowadays wasted and abandoned. The owner wanted to embellish the place and get a new use for it, preferably as a gathering- and feast-place. The work is described with focus on the construction with describing pictures and sketches. The production of the sketches is not reported more than that they are attached at the end of the paper. The practical work is done and documented.

Innanför organisationens väggar : En kvalitativ och kvantitativ studie av organisationsidentiteten inom Nordmalings kommun

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Begagnade och nya brandvarnare vid hastigt uppflammande bränder

Enligt Räddningsverkets statistik har 85 % av de svenska hushållen en fungerande brandvarnare. Hur väl fungerande dessa är efter en tid i jämförelse med nya brandvarnare är dock okänt. Därför genomfördes denna undersökning där 20 stycken brandvarnare samlades ihop från hushåll i Luleå och Boden. Dessa 20 varnare blev sedan jämförda med 12 stycken helt nya varnare. Samtliga prövades på en hastigt uppflammande brand för att simulera ett brandscenario som kan inträffa i många av de lättantändliga material som finns i de moderna hemmen.

Hörneborg - borg eller lada? : kolanalys, magnetisk susceptibilitet, sjösänkning och historiska kartor.

Hörneborg ligger på en udde i sjön Hörnsjön i Olofströms kommun i Blekinge län. En utgrävning av borgen gjordes 1997 för att fastställa funktion och ålder. 14C dateringar visade att borgen var byggd cirka 1030-1250 e.Kr. och förstördes genom brand någon gång mellan 1290 och 1420 e. Kr.

Food preference in African Elephants (Loxodonta Africana) and the impact of Bomas in the vicinity of and in Masai Mara National Reserve

In the Maasai Mara National Reserve the native people, the Maasai, have lived for a long time following their own traditions. Their traditional lifestyle is that of a nomadic people, leading their cattle to the best grazing. Sharing their land with a large variation of different animals, one of them being the African Elephant (Loxodonta africana), the Maasi people have since long adapted to a life side by side with these giants, as well as the fierce predators living in the area.The aim of this study is to determine whether the Maasai settlement, known as Boma, has any impact on the elephants in the surrounding area. In order to conclude whether the bomas has an impact or not, observations of the wildlife were carried out. Observations were conducted in two different seasons, in December 2003 and May/June in 2004.

Bara det som lyser genom porerna - En kroppsnarratologisk studie av Malin Kiveläs "Du eller aldrig"

In Malin Kivelä?s novel Du eller aldrig (2006) the reader experiences the world through the body of Aija, the narrator; a middle aged woman living in Helsinki. Aija has no family or other social relations. Hers is a life of strict routine: she spends her time reading, cleaning and studying snowflakes. Critics of the novel have stressed that Aija?s way of narrating creates a strong sense of presence in the text, but also that Aija?s atypical social behavior evokes a sense of loneliness and alienation.

Varumärkeskapital inom elitidrottsföreningar : Blir det som vi säger eller får vi säga som det blir?

I den här studien undersöks genom semistrukturerade intervjuer hur elitidrottsföreningar bygger upp sitt varumärkeskapital inom den professionella idrotten. Sex stycken marknadsansvariga inom idrottsföreningarna som är verksamma inom respektive förening har intervjuats för att få reda på deras syn på byggnationen av ett varumärkeskapital inom den nämnda kontexten. Anledningen till detta var för att på bästa sätt kunna ta del av kunskap erfarenhet och information som dessa respondenter sitter på. Så som många författare fastslår som jag påvisar i min inledning som Uggla, (2002) Lagergren, (1998), Aaker, (1996) så blir vikten av varumärket allt viktigare för organisationer i dagens samhälle. För att nå ett bra resultat och samtidigt följa med i marknadens utveckling och hävda sig mot sina konkurrenter blir det allt mer diskussion kring varumärkesfrågor inom organisationer. Resultaten av denna studie påvisar hur ett varumärkeskapital skapas för elitidrottsföreningar genom en intern process och påverkan.

Bärnstenshandeln sett från de dödas värld : Om bärnstenshandeln under äldre bronsålder i Skandinavien

The subject for this essay considers the trade with amber and how it was organized in Scandinavia during the early Nordic Bronze age. There is very little written about this subject. One of the few scholars that have done this is the archeologist Timothy Earle. He has done this generally from a material that comes from the world of the living, mostly settlements. I will compare his view with a grave material that are based on Aner & Kersten Die Ältere Bronzezeit (2001, band 11).

The Countryside dream : amenity Migration and the new transit-oriented communities

This is a final thesis in landscape planning, at the Swedish University of Agricultural Sciences (SLU). The study examines the current phenomenon of amenity migration and the international discourse applicability of the a "Countryside dream" in a small neighborhood in Käglinge, part of the transit-oriented community Oxie just outside of Malmö in the southern part of Sweden. The critical starting point of the study is the how many planners idealize the dense city with its positive proximity qualities. However, since the late 1900s, many people have instead started to idealize living in more rural or naturally appealing landscapes, often just outside a bigger city, with good transit possibilities (both by car and bus as well as by train). The phenomenon of amenity migration ? the migration to a new, more appealing everyday environment considered to have more amenities, is very relevant today since many smaller communities are becoming more transit-oriented, allowing the inmigrants to work in some bigger, dense town while living in a small-scale, less dense semi-rural community. More dense transit-oriented communities are however also an ideal to planners in Sweden, but to what extent can Käglinge in Oxie ? a neither rural nor urban community - fulfill a possible countryside dream, and what role does the train station have in the in-migrants everyday life? The study has a theoretical starting point in literature regarding amenity migration, countryside ideals, representations of the countryside and the possible migrants themselves, giving a broad perspective on these related issues. The case study of Käglinge in Oxie is then presented, including interviews with Käglinges in-migrants.

ATT BYGGA OCH ÖVERFÖRA VARUMÄRKEN TILL INTERNET - En kvalitativ fallstudie av Getinge Infection Control och von Braun Sports Cars

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

PR och marknadsföring inom sociala medier : En studie kring riskerna att vara social i sociala medier

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

Välkommen till en minnesvärd upplevelse : En studie om Event Marketing

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Klicka här för gemenskap : Hur interaktivitet skapar engagemang och lojalitet

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

<- Föregående sida 59 Nästa sida ->