A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency?s campaign site I found issues having a negative impact on the visibility in Search Engines Page Results.

AbstractTitle: Gender equality ? of course! A qualitative study on gender equal recruitment at a universityAuthor: Ingrid ÖhlundSeveral studies show that the division of gender in Swedish universities is uneven. Since universities are important organizations where our future citizens get their education and become socialized, I found it interesting to investigate how a Swedish university handles the gender equality issue in the process of recruitment. The aim of this study was to contribute with a higher level of knowledge and understanding about the recruitment process out of a gender equality perspective. The aim was also to identify which stages of the recruitment process that was vulnerable out of a gender equality perspective.

My aim with the experience-based essay is that I want to explore the implications of mathematics on children's development. I also want to examine my approach in relation to the various mathematical tasks. Why do we think that mathematics is important for pre-school children? What does the research say about how the teacher is thinking about mathematics? Can the teacher combine playing and learning and create meaningful moments and activities related to mathematics? I also want to explore our policies and the objectives that the teacher should relate to. What is required of me as a teacher in order to meet those goals?My essay is about mine and my boss?s view of the mathematical tasks that I usually perform in the preschool.

Objective: To study the evidence on physical activity (PA) as an effective preventive strategy for depression.Methods: A search of electronic databases was performed for articles between 2007 and 2012, both original research and review articles, concerning the link between PA and depression on children, youth and adults. Three reviews, five longitudinal and two cross sectional studies were included.Results:  PA reduced the likelihood of depression in many studies and a sedentary or inactive lifestyle increased the risks for mental health symptoms such as depression. One study showed that low PA in childhood increased the odds of depression as an adult and other studies on teenagers saw a connection and mediation between PA and self-esteem whereas physical fitness showed no mediating effect. Many of the studies and reviews point out the insecurity regarding the dose-response association and the difficulties in defining causality.Conclusion: PA might have a preventive effect on depression. Some evidence exist to support that PA in childhood prevents depression in adults.

The purpose of this Masters thesis is to make an outline of different methods and theories within the field of bibliometrics and critically review their strengths and weaknesses. The author studied literature that discussed bibliometric methods and theories. The number of empirical studies that are based on bibliometric methods and theories are numerous and where principally excluded, but some empirical studies were included as part of the argumentation for and against different methods and theories. The author first gives an outline of which methods and theories there are and describes their different strengths and weaknesses. Citation analysis has many different fields of application such as information retrieval, mapping science, evaluative studies and monitoring literature.

Värmlands Idrottsförbund har tillsammans med kommuner gjort en satsning på idrottsskolor. Det pågår en utvärdering av forskare från Karlstads Universitet, som fått i uppdrag från Värmlands Idrottsförbund att studera barnens syn på idrottsskolan. Vi fick ett antal förslag på uppslag till examensarbete från Värmlands Idrottsförbund, vi valde att göra en studie med samordnare från olika idrottsskolor. Syftet var att ta reda på hur de ser på idrottsskola i allmänhet och hur deras verksamheter bedrivs. Denna studie har inget samband med utvärderingen som Karlstads Universitet gör.Vi valde ut tre samordnare som kommit ungefär lika långt i sitt arbete.

Internet has made information more easy to get, but also more difficult to retrieve. There is a need for information retrieval systems that assure accurate, reliable and up to date information. Quite a number of both commercial and non commercial search services has been developed on the Internet. We have made a qualitative study of one for-pay product in particular, NetS k, produced by BTJ (Bibliotekstj nst), Lund. It is a database that contains collected, evaluated and classified links, and is especially developed to suit public librarians in Sweden.

The definition of procrastination can be described as a behavior with deliberate postponement of tasks or commitments despite expected negative consequences for the individual and his or her environment. This study examined how widespread this behavior is among students in higher education in Sweden. Using a web-based survey, data was collected for analysis. A statistical program, SPSS, was used for evaluation of the collected data. The purpose of this study was to examine whether there are differences in the degree of procrastination between students located on campus versus students who do their education at distance.

Syftet med undersökningen har varit att bedöma metodmässig handlingsbarhet för utvärderingar av IT-system enligt sex generiska typer. Generiska typer som är framtagna av VITS-forskarna Stefan Cronholm och Göran Goldkuhl vid Linköpings universitet med avsikt att stödja olika val hur man utför utvärdering beroende på situationen. VITS är ett forskningsnätverk inom informatikområdet företrädd bland annat vid Linköpings universitet. Som underlag för min undersökning har jag använt mig av en fallstudie där jag utvärderat ett IT-system på sex olika sätt i enlighet med de generiska typerna.Resultatet av undersökningen visar att handlingsbarhetsorienterad utvärdering är ett omfattande arbete och det finns i dag inga färdigutvecklade utvärderingsmetoder att arbeta efter. De framtagna generiska typerna ser jag som metoder under utveckling även om jag använt dem som informella metoder.

När parker och andra grönområden planeras har vi arkitekter ofta en idé om hur området är tänkt att fungera, hur människorna ska orienterar sig, uppleva och använda parken. Vad vi inte vet är hur verkligheten sedan blir. Då det läggs mycket tid och pengar på att planera grönområden för människor skulle det vara intressant att veta hur de vi planerar för i slutändan upplever det. Arbetet är en vetenskaplig undersökning av hur människor upplever och uppfattar moderna parker. Arbetet utfördes i samarbete med Psykologiska Institutionen på Stockholms Universitet..

This study presents an alternate viewpoint to the strive to overcome the gap between research and practitioners within paper prototyping in interaction design. Earlier research identifies three aspects of this gap, which is:Practitioners being unaware of interaction design methods and theoriesPractitioners being aware, but choosing not to apply these methods and theories, due to time, budget and constraints of labourPractitioners and research having different perspective on similar design issuesOur study was done by carrying out qualitative interviews with interaction designers based on two digital design bureaus. One of the bureaus has an expressed link to research: the other has not. Our hypothesis is that the gap would manifest as a difference in work practice between the two bureaus.Our study shows that the two bureaus have similarities in work practice and that this work practice is based on scientific methods and theories, but is adapted to fit the client and/or the project. We conclude that the overcoming of the gap might not be necessary.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

The aim of this paper is in part to distinguish the ideas raised in the Swedish political debate on the new discrimination law in relation to protection of groups. Is protection by law against discrimination needed for the individual or the group? If it is needed for members of groups, are these groups viewed on as static or variable. Are there any conflicts present between group interests? We link these ideas to three different theoretical perspectives: multiculturalism, feminism and intersectionality and further examine the differences and contradictions between the perspectives represented by members of parliament.

IT-stödd distansutbildning vid svenska universitet och högskolor är en allt vanligare utbildningsform. Denna kvalitativa studie söker studenters erfarenheter av lärande på LUMA-GIS: Masters´Programme In Geopgraphical Information Systems (GIS) vid Lunds universitet. Det är en helt nätbaserad utbildning som är designad att vara flexibel vad gäller studietakt, innehåll, material och arbetsformer och studenterna väljer själva om och på vilket sätt de kommunicerar och interagerar med andra studenter och lärare i kursens diskussionsforum online. Studien är empirisk och har en fenomenografisk ansats. Den syftar till att förstå och beskriva variationen i upplevelser av och perspektiv på lärande och interaktion i online forum.

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.