Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

There are mainly two ways to transform the design of an existing park. You could either make a replanning of the park, an act that changes the design and the plant material in one swoop. Or you could use the management to change the expression of the park. To be able to develop the parks with the help of management, some form of goal is needed, that can make the management of the park strive towards an expression for the whole park as well as its individual parts. Among the documented goals, for individual parks and park management, which exist in the municipalities today, there seems to be a weak link between the all-embracing goals and the management that is carried out in the parks.

A study has been conducted with the aim to investigate young people's perception of the relationship between cyber bullying and self-image and their perception of which role gender plays in this relationship. Three focus group interviews were conducted with six to seven participants in each. The majority (16/19) of participants were women. A thematic analysis was used in which five themes were identified. The results show that there is a perception of a link between cyber bullying and self-image in which people who become cyber bullied have lower self-image and poor self-image can contribute to the experience of feeling cyber bullied.

The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

This thesis discusses how companies work with internal marketing to increase personnel motivation and comfort, and how internal marketing and employee rewards are valued by companies? management. Issues addressed include: the link between employee satisfaction and the success of companies: how to work successfully with internal marketing: the value of different kinds of rewards for personnel: the importance of communication and information. By studying literature and theories about these issues and also interviewing personnel managers in two different companies we have learnt that companies use internal marketing with awareness and thought. We also learnt that company leaders value employee rewards very high, although there is a different in what sort of rewards they value the most..

International negotiation is the link between international planning and implementation. The ability to negotiate successfully may very well depend on the efforts being put into preparatory activities, leading to the purpose of this research, to gain a better understanding of pre-negotiation in an international context, by exploring, describing and partly explaining the process. Personal interviews were conducted with two Swedish international companies to obtain thorough information within the area. The collected data from these two cases are discussed, compared and then finally used to draw general conclusions. The study indicates the different issues that either occur or should be considered prior to the first formal meeting in an international negotiation.

Östersjöregionen är en av Europas snabbast växande regioner och Blekinge har ett strategiskt läge mitt i denna expansiva region. Studien behandlar Sydöstra Östersjöregionens utveckling och belyser de tre INTERREG-projekten Seagull, SEB Trans-Link och Baltic Gateway ur ett robusthetsperspektiv. En robusthetsanalys med hänsyn till tekniska, ekologiska och sociala aspekter görs med utgångspunkt från identifierade regionala riskfaktorer samt de effekter INTERREG-projekten förväntas få på Blekinge. Resultaten från analysen jämförs sedan med Blekingestrategin och slutligen presenteras föreslagna prioriteringar för att uppnå ett robustare Blekinge..

The objective with this essay is to establish the benefits of inserting media as an obligatory topic in the upper secondary school. In order to succeed with this I will not only type this essay I will also produce a medial production in the form of a film.  I have interviewed two senior masters on Södertörns College where I have reviewed different questions that relate to the matter's weight in school values and the society. In the study I will also reflect over existing research within the area and to link these to the issue and those interviewed opinions. In the film I also present statistics within the communication technology's increase and an explanation how one obligatory topic becomes an obligatory topic..

Our aim is to analyse and discuss Swedish sport federations´ view about talent. We are analysing material, mainly in digital form, with focus on the identification of talents, development of talents and talents in a wider perspective. The first one is about when and how federations identify talents. The second one is about how they work with development of talents, for example, what is the most significant aspect to develop young people to become successful athletes. The third one is about organizations questions, how they work to create an environment that enables Swedish athletes to become great in sports.

Damhockeyspelare hyllas inte lika ofta som herrhockeyspelare i sportmedia. Tidigare forskning tyder istället på att damidrottare oavsett sport sexualiseras och trivialiseras. Den här studien har undersökt hur svensk sportmedia konstruerar damhockey, specifikt i relation till herrhockey. Det teoretiska ramverket utgick från diskursteori och genusteori. Med hjälp av diskursanalys undersöktes artiklar, bloggar och krönikor ur två kvällstidningar, två TV-kanaler och Svensk Radios sportsektion.

The majority of the Swedish population were self-provided within agriculture a hundred years ago. Times do change and today the situation is the other way around - most of us live within city boundaries and only few work with farming and related agricultural businesses. One thing that has not changed though, is the need of supplies from Swedish agriculture.What do we think of those products? Are we even aware of the connection between us and agriculture? The Federation of Swedish Farmers, LRF (Lantbrukarnas riksförbund), started their project to strengthen the link between consumers and producers in 2008.This paper is part of the project and its aim is to investigate consumers' views and values upon the effects and products from Swedish agriculture.Opinions and values have been studied through interviews influenced by phenomenology. The results show that the informants in general had a positive approach and thinking concerning the products and effects from Swedish agriculture.

In the literature it is not possible to find something about Swedish UN Military Observers (MO) experience of life is changing after their service. The aim of this study was to investigate if this has happened. The selection is of type ?snowball?. Interviews were made with twelve MO by telephone, both male and female.

Att mäta och värdera kompetensutveckling på företag blir en allt vanligare företeelse även om det fortfarande inte är allmänt vedertaget. SATS Sports Club AB är ett företag på den Skandinaviska träningsmarknaden. Det är ett utbildningsorienterat företag men gör själv inte någon uppföljning på sina utbildningar.I det här arbetet har vi kartlagt en utbildning på SATS (GETIN-utbildningen). Vi har definierat kompetensmålet med utbildning, vilket sorts värde som detta mål bidrar med och vilka affärsmål som påverkas av detta.Vårt syfte är att ge SATS en inblick i hur de kan arbeta med kompetensmätning i sin organisation. Vi ämnar även lägga grunden för en fullständig kompetensmätning av SATS GETIN-utbildning.Vi har kommit fram till att kompetensmålet med GETIN-utbildningen är ?att öka de nyanställdas servicekvalitet och förbättra deras kundbemötande.?.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

This study investigates how assistive technology tools are used in the classroom by students in reading and writing disabilities in the school years immediately prior to moving to gymnasium. Through observations and interviews with two students and two teachers this study also considers if the use of these tools can lead to increased accessibility and goal fulfilment, and whether these elements are prerequisites for success. The result shows that the students use laptops in the classroom, primarily for writing longer texts, and that in order to be successful, an early start, equipment, time and positive attitudes towards the tools are important. The students use the tools in the classroom, but they have very different feelings about how included they are in the class. The participants see a clear link between the use of assistive technology tools and increased goal fulfilment. .