Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umea?, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented.

Gravitational lenses are unlike ordinary optical lenses, a phenomenon corrupting our optical view of the cosmos. When we look out intospace we see celestial bodies lying with astronomical distance from Earth. There is no guarantee that what we see out there in space is actually there where we are observing it, and it may be that we see multiple images of the same star! Studies have shown that thenumber of distorted images of an n-mass (n > 1) plane lens can not exceed 5(n -1) for lighter lenses or 5n for more massive lens. This mathematical thesis covers gravitational lensing and their properties that distort light rays coming towards us from distant celestial bodies. In addition of gravitational lensing, its properties and the proof of the maximum number of distorted images, a bigger part of this work even cover two very interesting mathematical tools - the so-called Schwarz function and Bezout theorem..

Due to better nutrition, veterinary and overall care, pet dogs? lifespan has increased. With more old dogs we see more health problems associated with age, among those cognitive decline, leading to deficits in learning and memory, disorientation, anxiety and other altered behaviors. Cognitive decline can have severe negative impacts on the life of both dog and owner, when the dog for example forgets being housetrained or starts being awake at night. Two pet food manufacturers have developed food with specific ingredients in order to improve cognitive functions or delay the onset of cognitive impairment. Hill?s Pet Nutrition has developed a dog food with supplements of a broad spectrum of antioxidants and mitochondrial nutrients, aiming to diminish oxidative damage in the brain, thereby maintaining brain function and improving learning ability.

Bakgrund Idag diskuteras det mycket kring vilken roll sockerkonsumtionen kan spela gällande de ökande hälsoproblemen i samhället. På senare tid har det flytande sockret lyfts fram som en av de stora bovarna i dramat och forskning visar på att läsk bestående oberoende av vanligt socker eller artificiellt socker, kan påverka hälsan negativt. Syfte Syftet med undersökningen var att granska ungdomars läskkonsumtion samt att ta reda på deras motiv till varför de föredrar att dricka vanlig läsk respektive lightläsk. Det är även av intresse att undersöka eventuella könsskillnader. Metod Undersökningen har gjorts med hjälp av en enkätundersökning med intention att beskriva ungdomars läskkonsumtion. Valet av undersökningsmetod syftade till att ge bredd åt undersökningen.

This essay examines two modern retellings of the classic fairy tale of Snow White and the seven dwarfs in the version of the brothers Grimm. By analyzing the differences in the modern version to the more original one my aim is to be able to see how these objects of popular culture are affected by the type of society they are created within.In my two-step analysis I have first used the theory of narratology to find what changes had been made in the two retellings. Here I have the help of several key concepts of the theorists Vladimir Propp, Gérard Genette and David Bordwell. The narrative differences, which turned out to concern the characters mostly, I have then sought to explain in the light of the sociological theories of Zygmunt Bauman regarding liquid modernity and liquid fears..

The traditional view of maintenance is machine-based, where acute maintenance tasks are highly valued. Preventive maintenance is viewed as secondary and less desirable to work with. The more modern view is to regard maintenance as a process. The machine-driven tasks are still necessary but are viewed as a part of the big picture.The purpose of this study is to examine how to high light general difficulties concerning maintenance management to aid organizations to reflecting upon their own situation. The study is based upon a pilot study initiated by ProcessIT concerning relevant key figures in maintenance.

The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn?t always communicate on the same level as the students when they presented their proposals.

Driving instructors education are since 2009 a comprehensive Yrkeshögskoleutbildning for three semesters of full-time study. This paper aims to shed light on what must and what can be included in a good Driving instructor education and proving a proposal for how this might look like. The goal is to create a new didactic approach to education. The result Is a ?ball didactic? approach to education.

Syftet med denna studie var att beskriva sjuksköterskors upplevelser av att arbeta i hemsjukvården och därmed få ökad kunskap och kännedom om villkoren för nattarbete.Studien hade en kvalitativ deskriptiv design och fjorton sjuksköterskor besvarade frågeformulären. Materialet analyserades med hjälp av innehållsanalys. Resultatet utmynnade från ett tema med följande kategorier, nattarbete ett val av praktiska skäl, vidgat perspektiv ger arbetstillfredsställelse och insikten om arbetets komplexitet ger en känsla av otillfredsställelse. Majoriteten av sjuksköterskorna valde att arbeta inom nattpatrullen för att tjäna extra pengar, samt på grund av närheten till arbetet. Samtliga sjuksköterskor påtalade vikten av att ha tillräckligt med tid vid hembesöken.

Nordic Light AB tillverkar armaturer för bland annat butiker och utställningar. För att kunna avgöra vilken armatur som behövs för en viss applikation och för att se hur en viss armatur lyser har kunder efterfrågat fotometriska filer av formatet EULUMDAT. Fotometriska filer innehåller bland annat information om armaturers ljusfördelning. Den utrustning som Nordic Light AB använder i sitt ljuslabb kan mäta belysningsstyrkan i lux på en kvadratisk yta och sedan sparas mätvärden i en textfil med x- och y- koordinater samt belysningsstyrkor. Detta examensarbete har utförts för att ta reda på vad en fotometrisk fil av formatet EULUMDAT innehåller och om det med Nordic Light AB: s befintliga utrustning går att ta fram en sådan fil.

The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

Detta examensarbete, med inriktning emot Industriell design vid Luleå tekniska universitet, behandlar produktutformning av spotlights som monteras på takskenor butiksmiljöer. Även på fackspråk kallat Tracklights. Arbetet är utfört under 10 veckor hos Nordic Light i Skellefteå, som utvecklar, tillverkar och säljer butiksbelysning. Målet med arbetet är att utveckla två stycken tracklights som skulle kunna ingå i Nordic Light´s ökande produktsortiment. Tracklightsen skulle ha ett säljande utseende och motsvara de önskemål som finns hos kunder.

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

Society today is characterized by the transforming effect IT has had, the majority of the activities we perform on a daily basis involves one way or another digital technology. One area which has not yet seen the positive effects of IT is education. Despite the progress of technology, the school education has barely changed since it first saw the light of day. Our goal with this study is to investigate the possibility of implementing Gamification elements in educational environments and examine whether it could increase our young students learning motivation. We believe that this kind of implementation will have a positive effect for these young people since they have been interacting with games since they were small and are familiar with the driving force of a reward system.With this study we want to examine the opportunities and challenges that Gamification implementation brings out in a learning environment and therefore encourage and motivate our young ones to study even harder..

The purpose of ?The Lake? was to create an experience with music and visuals working with no budget.A personal purpose was that I wanted to explore new areas in design, like scenography, and combine them with my previous knowledge and skills. My method was to keep my hands busy at all times and use new materials. I also wanted to work with other creators and learn from their methods. Together with a musician I created the music and the concept for the project.