The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

The purpose of this masters thesis is to examine how managers in public libraries are managing financial cuts. Questions posed are: What strategies are used by the library manager to handle the cuts and how are the strategies being worked out? What are the consequences of the cuts? How do the managers use their library plans in the work with the cuts and how do the plans change as a consequence of the cuts? Library managers in eleven communities are interviewed about their financial cuts in 2003 and/or 2004. The result shows that cuts are made in different ways. The study analysed the managers statements with a model about strategies created by Oulton.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

This study investigates the planning process of a university library building. The study s major concern is the cooperation of the main participants in this process: librarians, architects and representatives of university colleges and universities. First the authors present the readers with an overview of the litterature concerning this subject. Then follows a presentation of the three case studies. The authors have interviewed representatives of the three different occupational groups at three different library-building projects: Malmö University, Halmstad University College and the department of social- and behavioural studies at Lund University.

The main issue of this master is to investigate what influence the phenomenon of postmodernity has on the Swedish public library. Is it possible to talk about the Swedish public library as postmodern, and if so, is it expressed by a postmodern discourse? The concept of postmodernity is defined as an open and inclusive value system where all kind of opinions and preferences take place. According to a postmodern point of view there is no such thing as an objective or general truth. A postmodern ideology does not talk about reality but about realities.

The purpose of this study is to examine the role social media canplay in a school library context, based on a theoretical model,called ?A new model for the public library in a knowledge andexperienced society? by Henrik Jochumsen, Dorte Skot-Hansenand Casper Hvegaard Rasmussen.The bachelor thesis aim to answer three research questions, theyare as follow: Which request of social media is there by teachersand pupils at a high school library? Which social media is the mostrequested by teachers and pupils at a high school library? Andshould the library services for teachers and students be improved ifsocial media were used at a high school library?The methodology used for this study was an inquiry investigation.My findings are presented in a context of previous, relatedresearch and the study shows that teachers and pupils are wellinformed of what social media is and they use social media whenthey are at school.The thesis also shows that the unit I study, a vocational trainingunit, is more or less interested in what the school library can do forthem with social media.They seldom are at the school library and they seldom use theteach platform were they can find library services.This result can open up for the school library to meet the users at anew arena with for example social media..

The focus of this thesis is a specific part of Swedish library policy called library plans. A library plan is a political document created with the purpose of constituting a platform for co-operation between different library systems within a municipality, e.g. through determining and analysing the needs for library activities within municipalities in Sweden.This thesis´ aim is to investigate whether library plans are, or can be used as, a tool for change and thereby increase legitimacy for public libraries in Sweden.We have examined aspects of library plans using theories from change management to determine whether these plans include tools focusing on conditions in organisations that could result in an improved and stronger position in the society for public library. Through the use of theories from new institutionalism we opted for an understanding of the interaction between the libraries and the context in which they are part of.Upon examining 23 library plans, we discovered similarities as well as diversities among them. From our study we have drawn the conclusion that it is important to analyse the specific needs of each different municipality and to consider these individual conditions and needs when developing and composing the library plan.

The Swedish concept of bildning, related to the German Bildung, finding its correspondence in English in refinement, formation and culture, is an important, though traditional rather than modern concept in cultural policy and sphere. The concept connected to the activity of the public library is relevant, as the library uses the word as a description of parts of its work. The meaning of the concept can easily be seen to be complex as well as disputed, borders on and is related to other concepts. The paper discusses different meanings to the concept according to different Swedish authors, as well as the connection of the concept to related ones. The varieties and differences are expressed as differences in discourse.

The aim of this study is to gain knowledge about the internalcommunication at a public library in Sweden, focusing on the flow of information and the library employee?s role as a source and receiver. This is an important subject because internal communication affects not only the internal work, but also the users. Despite this there are few studies about internal communication in libraries. The research questions used are: How do the employees perceive the role as source of information, and what choices do they make before they spread information? How do the employees perceive the role as receiver of information? How do the employees feel that the information flow works in the organization as a whole?The research is founded on five qualitative semi-structured interviews with the library employees.

The aim of this Master's thesis is to study what place public libraries have in local politics, particularly from the point of view of the politicians. To answer this, I have interviewed politicians, participated as a silent observer of a public debate, and studied articles on library politics in newspapers and other press. The results show that politicians in general have a positive view of libraries and good co-operation with library professionals, and that they have a fairly up-to-date view of libraries. They are, however, less interested in library issues in general, and are often complacent with the way things are already running. The newspaper studies show that library issues are usually only discussed when a specific library is somehow in danger.

The purpose of this master thesis is both to interpret the articles of the UN Convention on the Rights of the Child from a public library point of view and to investigate how childrens librarians in the county of Norrbotten view their working situation in their relation to the users. This purpose leads to the main question: How do the childrens librarians and the childrens library consultant describe the present and the future of the childrens library activities in the sparsely populated regions in the county of Norrbotten? The subquestions are: What articles from the Childrens Rights Convention are the most relevant for the public library? In what way can you notice the Childrens Rights in the way the childrens librarians work towards the users? What part of the childrens library activity is the most important according to the childrens librarians and the childrens library consultant? The thesis is based on qualitative interviews with childrens librarians and the childrens library consultant of Norrbotten and field observations. The result of the study shows that the articles we found most relevant for the public library are 2, 3, 6, 12, 13, 14, 17, 23, 28/29, 30, 31 and 42. The Childrens Rights can be noticed in several ways in the childrens library activities.

This study deals with the Swedish public library in our changeable time. New technology, an altered media situation with a growing digitalization, globalization and a society focusing on the individual and the market have put the public library in a new, indistinct position. It is described as facing an identity crisis. The aim of this thesis is to, by interviewing a group of young people ages 15-16, find out what the public library is for this user group and what it ought to be according to them. How do they value the services provided by the public library? Are there services they miss? The thesis also aims at relating the opinions of the young people to earlier research.

The aim of this master thesis was to find out about librarians opinions of childrens libraries on the Internet, if it is a resource to reach children. Qualitative interviews were conducted with three librarians who had participated in the construction and development of childrens libraries on the Internet. IT and the Internet play an important role in childrens lives and children are using it to a greater extent. Libraries have begun to integrate IT and Internet into their services and are offering service on the Internet. The public library websites are usually for grown-ups and very few are directed to children.

This Masters thesis in Library and Information Science has the title The New Information Desks at Malmö Public Library . During the rebuilding of the library in Malmö a new information desk was developed. This desk differs to a great extent from conventional information desks used in libraries. The information desk is triangular with rounded edges which allows the librarian and the user of the library to work side by side without any physical barriers. The aim of this thesis is to explore the requirements for the information desks formulated by the library and how they are perceived by the librarians and the users of the library.

The web sites of libraries are to a large extent their public face and to help market their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational system. The web masters' awareness of the ability of web sites to attract users to the site and also to the library, as well as their knowledge of suitable content and site construction, is crucial for how successful the web site actually is at marketing the library. The research question is: How do the studied web sites function as marketing sources and service providers for the libraries, and are the web masters aware of the importance of the web site? The purpose is to investigate how the library personnel looks upon the web site as a possible way to increase the popularity of the library among the public, and to study the construction and content of the library web sites to find out how well these serve their purpose.