könlitteratur: Bella och AIS.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

The purpose of this study is to examine the experiences and perceptions of children`s librarians regarding floating collections in public libraries in Gothenburg. In focus for the study are the experiences and perceptions that exist among children`s librarians when it comes to children as library users, the librarian`s working tasks and the professional role as a librarian. The empirical material has been collected through semistructured interviews with six children`s librarians. The material has been analyzed twice. The first analysis has been conducted through qualitative content analysis.

The goal of this Master?s thesis is to explore the approach and general attitude of public libraries regarding Sign Language Literature. There is a need to study and advance how the deaf can find ways to read in their own language, as it is as important to them to be able to read in their language, as it is to the next hearing person. The purpose is to define and explain the full capacity of the problem. In the process of research, by investigating how library staff approaches and deal with deaf patrons, the nature of the patron-staff relationship is revealed.

The aim of this Master's thesis is to investigate the importance of subject expertise for academic librarians in Skåne. Virtually all librarians in Sweden have studied other subjects besides library and information science (LIS) before becoming librarians, and in this thesis we ask what happens to this expertise. How many librarians can be said to have a good background in the subjects they are working with? Do academic librarians use their subject knowledge on the job? Does it make a difference what subject one has studied when it comes to job opportunities? What do librarians themselves think of the importance of subject expertise? We are also interested in finding out how subject expertise fits in with the growing professionalization of librarianship.A quantitative questionnaire was sent to 195 academic librarians at four different institutes of higher education in Skåne. A total of 107 librarians answered questions about their LIS education, subject background and current job as well questions on how important they perceived a subject background to be for themselves and for academic librarians in general.

This paper deals with how seamen onboard merchant ships flying the Swedish flag apprehendthe culture, information and leisure possibilities that offer them by the Swedish GovernrnentSeamen's Service, HKF.The objective with this work is two folded: first of all suggest some actions to be taken inorder to improve the situation for seamen, based on the results from interviews with crewsonboard three merchant ships.Secondly, draw the attention to HKF's activity in general and to the activity of the SwedishSeamen's Library in particular, for people working within libraries.The result of this examination shows that people onboard really regards the service carriedout by HKF as very good in general, but there are some activities which hopefully can beimproved. However, perhaps the most important role can be played by the shipping companies,based on the wishes that came about from the seamen. These conclusions and discussion aredealt within chapter 8..

The subject of this paper is the library job market in Sweden 1975-1995. Job advertisementsin the periodical of DIK Association (the Swedish federation for occupational groups thatworks with documentation, information and culture) have been studied.1975, 1980, 1985, 1990 and 1995 there were 2 170 advertisements of situations for librarians.They have been examined with focus on the following:situation description:qualifications requested:? type of library? size of municipality?county? hours per week? duration? designation? tasks? education? knowledge of languages? knowledge of specific subjects? knowledge of computers? experience? driving licence, carStatistics have been made. The figures of the five years have been compared to give a pictureof the development.The results have also been compared with what has been written about the changes that arehappening on the labour market in general, and similarities and differences have been pointedat..

The object of this thesis is to direct attention onto female inmates who is a disregarded user group within the discipline of library and information sciences. This study has been performed on location at the Hinseberg correctional institution where nine female criminal offenders constitute the empirical foundation of our inquiry. The question proposed for solution is as follows: Is there a correlation between socio-cultural prerequisites and the reading habits of the female inmates - and if so how can it be described? Among the conclusions that we have drawn from our study is that the socio-cultural environment has an influence on the well-being of the inmates which in its turn has an impact on their reading. However, the effects on their mental state vary and consequently so does also their reading.

I design a service building for the climbingcompany Klättertorpet.Klättertorpet is a small company that is situated outside Lysekil.Klättertorpet o!ers courses in climbing and campingsite."e new building will include kitchen, room for socialmeetings,gym, a small shop and safety lockers. "e starting point revolvesaround how to capture the companys values and philosophyin the design. "e purpose was to add value to the companythrough the design and for myself to get more experience ofworking with a client. During the project questions developedin to how to work with the hole lifecycle of the inertial in mindand how to make the place attractive to climbers. I worked withmodels, moodboards and sculptures to explore the form.

The purpose of this study is to perform both a quantitative and language philosophical analysis of the folksono-my and the tags in the Stockholm public library catalogue, which together with the Umeå university folksonomy, and the folksonomy of the Norrköping public library are the only library folksonomies in Sweden.The purpose of the first part of the study is to perform an analysis of the linguistical structure of the tags in the folksonomy. To do this a quantitative analysis has been conducted to grammatically categorize and evaluate tags using a method based on Louise Spiteri?s article ?The structure and form of folksonomy tags: the road to the public library catalogue? and the SAO guidelines. This part of the analysis aims to answer questions like: what characteristics do the tags in the folksonomy have and in what ways do they separate themselves from subject headings in a controlled vocabulary? Tags were here categorized according to grammatical properties like parts of speech and their social and private characteristics.

The aim of this master thesis is to examine the identity of librarians. We have done this by conducting a text analysis where we have analysed texts produced by DIK, the major union of librarians, and by Library and Information Science departments in Sweden. The material we have analysed is texts produced in the aim of introducing and marketing the librarian occupation and education. The aim of this study is to find out how the identity of the librarian is expressed in this material. We have conducted the text analysis by adopting the critical discourse analyst Norman Fairclough´s theories.

The aim of this study is to investigate variations of conceptions among prison librarians, concerning mediation of information from an ethical perspective. We have performed interviews with nine librarians and used the phenomenographic approach when analyzing the material. Sixteen categories of conceptions were found, distributed on four aspects of the phenomenon, the act of mediating information to inmates. The results show a variety of conceptions among the librarians. The four aspects cover conceptions about the inmates as users of the library services in prisons, conceptions about the information need of the inmates, conceptions concerning policies, guidelines and laws and conceptions about information access in the prisons.

The purpose of this study was to examine how some children with reading problems experience and use libraries. The main problem was: How do dyslectic children experience and use libraries and how do they handle their reading difficulties when using libraries? The questions at issue were: 1. Do children with reading problems use libraries, and if so how? - in which purposes do they use libraries? - which materials and services do they use? - why dont some children use libraries? 2.

This Master's Thesis studies the attitude that library employees have regarding a sex and gender-neutral treatmentof their clients. The analysis is based upon replies to a questionnaire which was submitted though channels directedat library employees, like BIBLIST and BiblFeed. The respondent?s replies contained a number of welldevelopedcomments making the resultant analysis both quantitative and qualitative in nature.In performing the analysis a theoretical framework combining Hirdman?s gender system with symbolic interactionismhas been used together with literature about gender roles.The questionnaire showed that gender neutrality is a complex concept that can be interpreted in many differentways and is therefore easily misunderstood. It is obvious that sex is an important category when respondents aredealing with their clients, but also that sex and gender are problematic concepts which respondents find difficultto know exactly how to relate to.

This master thesis deals with reading and library habits among young male students at the vehicle engineering programme in an upper secondary school. Also their overall opinion of libraries has been looked into. For the completion of this study all of the 43 students in question took part in a questionnaire while 5 of them were interviewed. The result of this statistical survey complemented with more focused interviews show that at some time or another all the students read, but their preference lies within the news and engineering pages of daily newspapers and periodicals. Those who read books choose action and fantasy for content.