The purpose of this thesis is to investigate reading habits among parents of preschool children who do not use the public library. Another aim has been to investigate why these parents don?t use the library and if there is anything the library can do to change this. Little research had earlier been done on this subject. The theoretical framework consists of two different models.

The purpose of this thesis is to investigate what functions the public library has for parents of small children. If and how they make use of the library and what their opinion is about it. The research questions are: Which functions does the public library have for parents of small children? How do parents of small children use the library and what opinion do they have about it? Which factors have an impact on the parents of small children and how do they influence their use of and opinion about the public library and the functions of the library? The theoretical approach is based on Henrik Jochumsen and Casper Hvenegaard Rasmussen?s model of the social room and the lifestyles and Marianne Andersson and Dorte Skot-Hansen?s model of the public library?s functions. To answer our research questions we have made seven qualitative interviews with parents of small children.

The aim of this Master?s thesis is to investigate how a public library should sign and organize their resources to make them as accessible as possible to the users of the library. Our theory, Paul Arthur?s and Romedi Passini?s wayfinding theory, is about how people search through information loaded environments. Our empirical material consists mainly of three parts: an inventory of the resources and guiding at Hammarö bibliotek, eight interviews with visitors at Hammarö bibliotek and observations of how visitors use and interact with the library, its resources and guiding.

The aim of this Masters thesis is, with an exploratory stand, to examine the thoughts regarding gender perspective at childrens library service that are expressed from childrens librarians as well as the staff in administrative management. The purpose of the study is to generate ideas for further research and discussion regarding a gender perspective on the childrens library service. A total of eight interviews have been carried out. Three persons at the administrative level and five childrens librarians were interviewed. We also have examined if a gender perspective is expressed in the control documents, from international level to a local level, which the libraries could use when developing and planning their work.

Information is essential in order for pharmaceutical companies to be successful. This essay focuses on the information provision of pre-clinical scientists at AstraZeneca R&D Lund, and the role of the company library in this process. In semi-structured interviews, four pre-clinical scientists were asked to describe their information provision regarding what type of information they need, how they find it and what sources of information they use. Four librarians from the company library were also interviewed to give their perspective on the information provision of pre-clinical scientist. The study also aimed at comparing the image of the process as described by the scientists themselves and the librarians.

This master thesis in library- and information science is about the intermediary function of the library room from an environment-psychological point of view. Young people are a group in society who often reduce their visits to the library when growing up. There are lots of reasons for this maybe more attractive activities occur outside the library doors, making the young choose not to use the library. But if the library interior is attractive in itself, and has a welcoming atmosphere, there might be a change and the young people may well choose to pay the library a visit. What is important to young people how do they want their library room to look? Our purpose is to see how the physical environment affects young people in libraries.

The purpose of this master thesis is to study the correlation and meaning of current ideas and practice at the public library of Gothenburg. This was done by comparing the visions and ideas expressed by the library through the library plan, with how the daily practice looks. For the theoretical framework organizational theory is used and research data was collected both from public documents and through observations. The public library of Gothenburg were chosen for the study because of it's newly renovated facilities. The idea is that these facilities make a suitable study object of the current ideas and priorities of the public Swedish library in general.The results show that the public library practice in Sweden still rests on the original public library ideas such as offering information for free and treating every user as equal.

The aim of this bachelor?s thesis is to examine what expectations a few, adult, frequent library users have on librarians' competences at a specific library. We also aim to compare how well the library users' expectations relates to how the librarians describe their own competences.The method used to gather the empirical information in this study is the qualitative semi-structured interview. We interviewed six library users and the four librarians who are employed at the library where we placed our study. The results of our interviews were analyzed with the help of a model based on Anders Ørom?s librarian identities.

The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given..

The aim of this thesis is to examine how four decision makers at a University College and a library director at the same University College perceive the profile, image and identity of their library. This University College library is used as our main example. We have evaluated the main example in relation to two other University College libraries, in order to obtain a deeper understanding of how these library directors view their own libraries and to attain a more multi-dimensional view of the main example of our study. Our intention is to analyse the current situation, not the past nor the future. Qualitative semi-structured interviews with decision makers and library directors have been conducted.

This thesis deals with the question of why the Swedish Academy Dictionary has its own Library when, for almost a hundred years, it has been located at the University Library of Lund. Looking at the library functions: librarian, users, room and books and their external factors: economy, internal actors, external actors and the development of the Swedish Academy Dictionary helped to shed light upon which relations between these factors have been important in the development of the library. The results show that there has not been a conscious plan behind the Library. A large number of the books in the Library was given by those who have worked at the Dictionary and also by their friends and collegues. Another part was given by the Swedish Academy and was partly gathered when the project was still in Stockholm.

This Master?s thesis is about the public library development in a rural district, in this case Bergunda, a large rural district in Kronoberg?s County in Småland in Sweden, existing 1952 ? 1970. The main question is; how the public library develops in Bergunda large rural district 1951-1970. The main question is divided up in sub-questions: the district uniting in 1952 and 1971; personnel; lending; library housing and the public library structure. In 1952, there is one public library, Bergunda public library, and four study circle libraries.

The aim of this Master's thesis is to analyze the relation between the discursive formation and the optical formation in the public library-apparatus. An ongoing individualization process in the library field and in society at large is used as a backdrop in the analysis. Discourse analysis is used as a method to explore the main Swedish library periodicals Biblioteksbladet, Bibliotek i Samhälle and DIK-forum. All issues from the years 1999 and 2009 have been used as material. The main analytical instruments applied in the analysis of this material are Michel Foucault's terms dispositive, apparatus and diagram.

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

The main aim of this thesis is to study how and in which way the library personnel works with reading groups and their view of reading groups. I also want to study which role the governing- and policy documents have in the library personnel?s work. The following questions were asked.Which similarities and differences between the different library personals outlooks and acting can be interpreted from the following aspects:? Promoting reading, book selections and the leader's role?? To talk about personal subjects and to create possibilities for personal growth and increased empathy?? To promote language development and reading comprehension?The methods used in the study are a combination of interviews and observations.