The aim of this thesis is to explore the job satisfaction of librarians and try to nuance stereotypes, which the public has and which still exist in massmedia concerning librarians and their work. The study is qualitative and based mainly on semistructured interviews with ten libraries born between 1937s and 1973s of which eight are women and two men. Furthermore, I have divided them into two groups according to age in order to see if there are differencies between the older and the younger concerning job satisfaction. In addition, I have used participant observation to some extent. My assumption is that job satisfaction is effected both by individual factors and environmental factors at work.

The theme of this thesis is the professional ethics of public librarians. Qualitative interviews have been conducted with fourteen public librarians, with the aim to investigate their thoughts·and opinions concerning professional ethics and their experiences of ethical dilemmas in professional situations.The result shows that the majority of the librarians often discuss problems concerning what's right or wrong but that the discussions are conducted on the basis of practical situations and not in terms of professional ethics. The majority have vague ideas of how the term professional ethics should be applied on the work of public librarians, though all the interviewees consider the professional ethical discussion to be important.We examine the librarians opinions and experiences of ethical dilemmas conceming four subject areas: the principle of the librarian as a neutral and nonrestricting information intermediary, the principle of equal treatment of all the library visitors, difficulties. concerning media selection and the problems based upon the librarians flexibility towards the intemal rules of the library. The librarians experienced the behaviour towards the visitors as the greatest problem.

The purpose of this Bachelor?s thesis is to examine university librarians? perceptions of information literacy, of students? information literacy and of education in information literacy. The focus is on how they perceive the students? information literacy development during their university studies. Also of interest in this study is how librarians think that their teaching in information literacy should be included in the students? other courses. Three librarians at a Swedish university library were interviewed using qualitative interviews.

The aim of this study was to examine the social relationships between children and librarians during reference interviews. Using qualitative interviews with five children's librarians I illustrate attitudes and behaviours during a reference situation which take place in psychological, social and even in pedagogical contexts. The literature review comprises studies of the reference interview with children and youth, a description of interpersonal communication and finally social interaction and dialog between teachers and pupils. The main result of this study was the demonstration of a dichotomy in modes of interpersonal communication. In one mode, the social frame is emphasized.

The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.

The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through social media can create a better relationship between the libraryand its users. The questions I wanted to answer were:? Libraries using social media, for what purpose do they use them? ? Do the libraries choose to use social media to market their organization? Why? ? What attitudes exist among librarians about marketing through social media?The theoretical framework for this thesis is Evert Gummessons model off Relationshipmarketing and the process of Internet marketing, which both are based on relationalperspective. The methodology used for this study was structured interviews.

I take interest in whether and how students in primary schools nowadays in Sweden participate in book clubs. My focus is on why teachers and school librarians choose to run book clubs and try to understand the structures that make book clubs possible. The method form my work is the qualitative research interview. I interviewed a group of eight people, five school librarians and three teachers from a medium-sized city in southern Sweden. My theoretical framework is a model contructed by researcher Patricia Montiel-Overall called Teacher- and Librarian Collaboration.

The purpose of this thesis is to investigate the outreach services for children and youths in a specific area, in this case Västra Götalandsregionen. In particular this thesis will examine the development in the outreach services for children and youths from 1990-2010. Our thesis will also examine if the financial crises affected the outreach services for children and youths, and how control documents influence the work of the librarians. This study is based on interviews, document and literature studies. For the analyses we used Torgil Persson?s theoretical model.

The aim of this Master?s thesis is to examine how librarians talk about users in social media. Using a method of discourse analysis based on Ernesto Laclau?s and Chantal Mouffe?s theoretical concepts it seeks to answer the following questions: How do librarians describe and comment on users in social media? In which contexts do librarians talk about users in social media? Which ideas of the relationship between the librarians and the users do the user discourses present?The study focuses on a Facebook page called ?Arga Bibliotekstanten? (The Angry Library Lady) and all its posts and comments during the period of January to June 2013. This is an ?open? page available for anyone to follow; at the time of the study it had approximately 1800 ?followers? and 4000 ?friends?, both librarians and users.The results show that librarians talk about the users in a variety of ways, but mainly concerning money, behavior and task.

The aim of this Masters thesis is to understand how librarians develop their reference service. The purpose was to find patterns in how librarians work with reference questions. As a theoretical framework we have used research in the reference field. Where do the skills of the search process come from: education or experience? Answers were sought to the following questions: - How different are the search process in practice compared to theory? - Which similarities and differences are there among the informants? - How important was the education in comparison to the knowledge about the libraries collections? - How did the changes in the school system in 1993 influence reference education and what could the consequences be to the reference knowledge among librarians? We sent out a question form and a search question which was answered by 12 librarians in university and university college libraries.

This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach.

The aim of this thesis is to investigate how purchasingmanagers in bookshops and public librarians reason withregards to their selection of fiction literature. Nineinterviews have been conducted in this qualitative studymade in the spring of 2013; four librarians, four bookmerchants, as well as a market director of a major chain ofbookstores. Our focus has been particularly directed toascertaining what influence the cultural-political mission oflibraries have had on the process of selection, as well as theextent to which factors such as demand and quality play apart in both organizations. We have been interested inseeing how libraries and bookstores compare with regards tothese factors, because of obvious differences in their goalsand purposes. Librarians see both the benefits and flaws intheir way of working, as well as in the way in whichbookstores conduct their business, and vice versa, that theyare often successful in cooperating, like when arrangingvisits from authors etc.

The purpose of the following thesis has been to study librarians' attitudes towards comics for grown up people. I have compared the attitudes among the staff in two public libraries in Sweden, Malmö public library and Lund public library. I have conducted five interviews with librarians and observed how the comics are handled in each library. I have also carried out a literary study of the history and theories of comics. Initially a definition of comics is presented, and then an overview of the development of comics and of some theories regarding them is offered.

The aim of this essay was to investigate what images are conveyed through Swedish daily press and to discuss the possible consequences of these images for librarians and users of the library. What discourses can be identified in the material; how are librarians and their profession described in the press; what attitude can be detected towards librarians and in what contexts are librarians discussed, are questions that were asked. Discourse analysis was used as theory and method. A discourse can be understood as a certain way of talking about and understanding the world. 55 articles from the period of January 1^st 2002 to March 7^th 2003 were analysed with the help of a model.

The explosion of information technology has given users direct access to an ocean of information. Increased availability puts increasing demands on the ability of students and researchers to search for, filter, and structure information. In response, the role of the research library has shifted from being primarily an information resource to being an educational resource with a focus on teaching users what is known as information literacy. This thesis is a study of user-education at the Karolinska Institute Library KIB, the largest medical library in the Nordic countries. KIB has invested significant resources in developing user-education, and has a full-time user-education developer and a formal pedagogical platform for user-education.