The aim of this thesis is to examine how the identity of the public Librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public Librarianswithin the framework of reading promotion: The public Librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

The purpose of this paper was to learn more about the strategies used by senior high school Librarians and teachers in educating their students' information skills, such as criticism of the information sources. The paper was based upon qualitative interviews with one senior high school Librarian and three senior high school teachers. The respondents were asked to spontaneously tell me about their counseling strategies when the students do research assignments in medicine-oriented subjects. The respondents? narratives were analyzed with Carol Collier Kuhlthau?s theories about the information search process and its levels of mediation, as well as with literature about counseling strategies in mind.

During my time as a student at the School of Library and Information Science in Borås there was an ongoing discussion regarding whether or not the library and Librarian were facing an identity crisis and what future consequences this may lead to. The discussion was and still is of interest to me since it most likely will have an impact on the identity I soon will make part of my self as a professional Librarian. This master?s thesis is an attempt that to through discourse analysis seek clarity in what the future identity of the library and the Librarian may consist of. I do so by examining articles from the two library journals Ikoner and Biblioteksbladet.

The aim of this master?s thesis is to examine the discourses aboutthe future of Malmö City Library expressed by the chief LibrariansSven Nilsson and Elsebeth Tank. Furthermore, our intention is tostudy the relation between the two. The questions posed in thestudy are: how does chief Librarian Sven Nilsson express the futureof Malmö public library between 1989-1997? How does chiefLibrarian Elsebeth Tank express the future of Malmö City Librarybetween 2008-2010? How does Sven Nilsson?s and ElsebethTank?s thoughts and visions of the future correlate?Our theoretical and methodical building ground is in the discourseanalytical field, with Ernesto Laclau?s and Chantal Mouffe?stheories about discourse and society, as startingpoint.

The aim of this Bachelor?s thesis is to investigate the public Librarian?s professional identity and its relation to the public library as an experience centre. The development of the library as an experience centre raises questions about how public Librarians understand their professional identity, and about their motives for working with activities like workshops and qigong, activities that have no significant connection with the Librarian?s traditional tasks. The data was collected via semi-structured interviews exploring the perspectives and points of view of four public Librarians.

The purpose of this masters thesis is to examine how Librarians work in a literary educational role with literary circles for adults and youth, in public libraries and at school. The study also examines whether participation in book discussion groups has any effect on participants and Librarians regarding changes in reading habits and in personal development. Another aspect investigated was how participants experienced the atmosphere in the group. We have conducted qualitative interviews with five Librarians who have lead different literary circles and with two participants from each literary circle. In all 13 interviews were conducted.

The aim of this thesis is to examine how the identity of the public Librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public Librarianswithin the framework of reading promotion: The public Librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of Librarians. The report identifies and describes problems and possibilitieswith marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the Librarian profession. We have alsocarried out an empirical study where we interviewed ten library managers in onemunicipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.The results are that most library managers don't market their competence because they don?t believe in marketing competence.

The purpose of this Master's thesis is to contribute to a betterunderstanding of children's free time reading book practices by studyingpupils in the school library and their processes of finding and borrowingbooks for themselves to read silently in the classroom, so called free timereading books. The study also includes observations of the staff's role,particularly the school Librarian's in supporting pupil's book selection.The empirical material consists of field notes from an etnographic studywhere pupils in 4th grade (aged 10-11) and staff were observed duringthree school library visits. The theoretical framework is inspired byLennart Björneborn's concepts of information practices in libraries:serendipity, integrative library interface, mediation flow and affordancespaces.The study shows that pupils' search for free time reading books in theschool library is relatively routine-based at the same time as it isspontaneous. The process is an interplay with factors such as time,display and interaction in the integrative library interface. In the presenceof adults, finding books becomes an imposed task for the pupils.

This paper conducts a qualitative examination based on interviews with four high school Librarians. The purpose is to illustrate their professional role in proportion to that of the teachers from working with students? reading comprehension and from their role, if any, in the school?s educational activity. The work is based on the following questions:- How does the high school Librarian describe his or her work to increase the students' reading comprehension and contribute to their reading development?- How does the high school Librarian describe his or her involvement in the schools? educational activity?- How can one understand the high school Librarians' relation to the teachers with reference to the Librarians? jurisdiction and the formal and actual legitimacy of the school library profession?The theoretical framework constitutes of the concept of jurisdiction and of formal and actual legitimacy.

The purpose of this Master's thesis is to make suggestions as to how Librarians can promote young reluctant readers to help them find the joy of reading. We want to show how the comprehension of these children and adolescents can be translated into action in the Librarians work with reading promotion.Our main questions are:? What attitudes do the Librarians find that children and adolescents, ages 9-15 with reluctance to read, have towards reading?? What do public- and school Librarians do to stimulate children and adolescents, ages 9-15 that are reluctant to read, to feel the joy of reading?? What role or which roles can the public- and school Librarians have in the work of reading promotion, targeting children and adolescents with a reluctance to read?We have used Beers's theories about reluctant readers and reading promotion, Chambers's model and theory ?Reading Circle? and his theories about conditions that promote a ?good reading environment?. We have also used Smidt's theories about the Librarian's different roles in the work of supplying literature.The method we have used is qualitative and based on literature and interviews with 7 children- and school Librarians that all of whom work or have worked with reading promotion for children and adolescents in the ages between 9-15, that are reluctant to read.Our results show that in order to gain understanding about the attitudes towards, and relationship to reading, our targeted group have, the Librarian has to be aware of the inner conditions that these children and adolescents have. These inner conditions are going to affect the work and the result of the reading promotion activity.

This Master thesis is about elderly visually impaired and their use of libraries. It poses the question how visually impaired elderly looks upon their local library. Their thoughts and opinions are mainly from two sides. One is what they think about the service that they get. The other is what they think about the information concerning this service.

The aim of this Master?s thesis is to investigate different ways of illustrating the information literacy of Librarians and with a pragmatic view survey what has been written about marketing the Librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three marketing strategies and their significance in marketing the information literacy of Librarians.

This bachelor thesis has as its aim to investigate theSwedish Librarians? views and opinions about censorshipof their libraries' collections as well as buildinginformation about the context of challenges against thesame collections. In Sweden the public can't, unlike in theUSA, formally challenge material and are forcedto?complain? the subject with a Librarian. What is deemedas controversial, both by the public and by the Librariansthemselves are explored through qualitative interviewswith six Librarians.The Librarian's find that they rarely experience anythingthat can be called aggression or organized protests likethose found in the USA.

The aim of this study is to examine the roles of the children?s Librarian in a reading aloud context. To reach understanding in this subject, we have conducted interviews with four Swedish Librarians working in public libraries whom are involved with reading aloud practices. Previous research shows that the reasons for reading aloud in libraries are diverse and plentiful. Such reasons can be to spread cultural experiences, help children develop their language skills and promote the library to the public.