The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.

I design a service building for the climbingcompany Klättertorpet.Klättertorpet is a small company that is situated outside Lysekil.Klättertorpet o!ers courses in climbing and campingsite."e new building will include kitchen, room for socialmeetings,gym, a small shop and safety lockers. "e starting point revolvesaround how to capture the companys values and philosophyin the design. "e purpose was to add value to the companythrough the design and for myself to get more experience ofworking with a client. During the project questions developedin to how to work with the hole lifecycle of the inertial in mindand how to make the place attractive to climbers. I worked withmodels, moodboards and sculptures to explore the form.

This project aims at investigating if the use of UML as a support to small-scale development ofan embedded system is relevant. The investigation is conducted by using UML during the initialphase of the development ofTelfafill, a filling machine by the company ?Telfafill AB?. The aimof the development of Telfafill is to separate the user interface from the control unit. In additionto this main objective, Telfafill AB would like possible changes to, and additions of,functionality of the filling machine to be investigated.Within the boundaries of this project, the development of Telfafill reached a full requirementspecification of the proposed system, and contact was made with potential external developers.No prototype construction had been started when the project ended.

By studying literature concerning design, didactics and reflection, and complementing those explorations with interviews with experienced design educators, this thesis challenges the idea of aesthetic media education being purely aesthetic in its characteristics. Drawing from their own experiences as a media aesthetics educator and an industrial designer, the two authors argue that the work flow used within most fields of design, commonly known as the design process, might provide a suitable didactic alternative to a field of education lacking relevant methodology. The literature study offers a better understanding of the design process and how it may be defined and viewed within an educational context. The interviews provide a more practical insight into the world of design education. The result shows that the design process as a didactical method theoretically offers both elements of critical thinking as well as direction and frames for students lacking aesthetic and artistic experience.

This report describes the initial work intended for updating the car sharing service Roadmate. Roadmate is one of the services received by the car rental company Hertz First Rent a Car. The goal was to present the client with design- and structure proposals for a car sharing service that includes high usability and at the same time remains aesthetically pleasing.The work is based on an initial study with data collection, mapping the target user group and its needs. Subsequent structural and design proposals for Roadmates company carpooling service are based on the facts surrounding the target group's needs. The result are well developed and tested design sketches with accompanying visual identity and sitemaps that can be the basis for the further work on the development of the service..

This paper describes the process of producing avatars for Jiddr. Today, social media surrounds the lives of youth, and communication via the Internet is an everyday occurrence for most people. Jiddr is an app that was created to give youths a platform for engaging with adults and other youths. It is a moderated forum which gives young people the opportunity to come i contact with adult role models who are knowledgable within various subject areas. On Jiddr, users are anonymous, and this is something I have placed much importance on during the design process.

Alla spelutvecklare har någonting att vinna på att kunna ge spelaren tydligare minnen av spelvärldar. I denna uppsats undersöks hur plattformsmoment kan användas för att förstärka mentala kartor. Respondenter har letat sig igenom en labyrint baserad på spelet Brain Fudge med olika grader av gravitation, och resultatet tyder på att besvärligare plattformsutmaningar gör det svårare för spelare att få en bild av spelvärlden som helhet..

This thesis investigates three different surface modifications, and the route to design and synthesize them. The thesis is therefore divided into three sub- projects. (i.) Design and synthesis of a peptide which secondary structure could be controlled by a negatively charged surface. (ii.) Design and synthesis of a cyclic peptide, that would self-organize prior to surface interaction, using the type I anti-freeze protein of a winter flounder as template. (iii.) The use of solid-phase synthesis to make the synthesis of SAM-molecules easier..

Design har en otrolig förmåga att föra utvecklingen framåt men det finns många som är kritiska till hur design utvecklas i västvärldens samhälle. Syftet med denna uppsats är att analysera open design för att ge ett alternativt perspektiv på industridesign. Open design handlar om en designprocess där vem som helst kan delta, utveckla och tillverka produkter. Metoden har sin grund i open source-rörelsen som hastigt spreds i och med internets utbredning. Open design är dock inte lika välutvecklat då rådande marknads- och företagssystem till viss del hämmar detta.

This project investigates the cooperation between architect and engineer. The context of the investigation is the design of buildings for a sustainable society. The goal of the project is to further the development of the sustainable built society by increasing the knowledge of the interdisciplinary cooperation between these two fields. The focus is a close cooperation already from the start of a project. By involving both fields in the early design stages it is thought that the knowledge and skills of each field is better utilized.

ABORT ?n GO is a design project within the crossing boundaries of Critical Design and IndustrialDesign.The contemporary discourse on abortion is problematic, and infected by double norms. Thesenorms may cause feelings of guilt and shame in women who have an abortion. The abortion rightis built upon conflicting standpoints; one is that women have right to have an abortion, withoutbeing questioned. Second is the notion that abortion is something that should be avoided, implyingthat you?ve done something wrong if you have had an abortion.With this project and physical product I want to explore and discuss the contemporary discourseon abortion in Sweden.

In this bachelor thesis we have studied how interaction designers describe their profession. The research material is based on nine interviews with interaction designers. Questions cover areas such as interaction design tasks, what abilities they consider important, how they describe their relationship to the users, and cooperation with colleagues. We have analyzed the results using key terms such as habitus, field, and capital, as described by sociologist Pierre Bourdieu. The interviewees express humanistic views, and ask for more cooperation between interaction designers, as well as other people within the field of IT production.

This report is a hermeneutic analytical study of a practical pedagogical situation. For three occasions I observed my own practice as a dance teacher and how a moment, choreographic approach in the governing documents for upper secondary school GY11 was executed in a group of dance students. The part is formulated in the course objectives for the courses on the arts program under the topic Dansgestaltning with focus on choreographic approach. The study is based on a socio-cultural thinking but also takes into account the prevailing gender theories and focuses on how the process of formulation level, through the transformation level is portrayed in the realization level of the dance regarding choreographic approach. The study illustrates educational research from both a dance perspective and a school development perspective.

Background: During the last decade physical activity among Swedish adolescents has decreased. Changes regarding physical fitness can also be seen, for instance the cardio respiratory capacity has decreased mainly among young men while muscular capacity has decreased in both genders. Physical inactivity and impaired physical fitness are both important health related parameters. 18-year olds have fulfilled their physical development and are physically on top of their development, it makes this group interesting to examine. Objective: The aim of this study was to investigate differences between physically active and inactive young men and women, concerning cardio-respiratory fitness, muscular fitness and balance.