Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

The purpose of this work is to map what inspiration means to people who work with music, how it feels when you are inspirated compared to how it feels when you`re not. How does inspiration affect us? Are we depending on it? What do you do when you lack inspiration? Is it possible to ?inspire? one self? My method has been to interview eight persons, selected by me, who all work with music. I have used literature, for instance about our intelligence, and also different theories on the subject of inspiration. The results of the interviews show that our experiences of inspiration are individual.

The purpose of this paper is to survey the textile based proto-industrialism in Sweden in the middle of the 19th century. This case study is founded upon Anders Hansson?s pre-industrial textile production at the estate of Mölneby, Östra Frölunda in the rural district of Kind in the province of Västra Götaland.Account books from the year 1853 related to Anders Hansson?s wool fabric manufacturing have been looked into and categorized using a quantitative research method. The research has also been supplemented with a number of interviews.The result of the survey shows that Anders Hansson?s business activities fit into Mendel?s theory of proto-industrialists at a practice level.By collaborating with a merchant in Gothenburg the fabrics were traded in unknown markets, as well as in more familiar neighbouring districts.

The purpose of this essay was to find out how leaders in micro service firms practice HRM and identify which HRM related problems they experience in their leadership. A case study consisting two cases was carried out. The study has shown that leaders in micro service firms use a highly personalised, informal management and involve their employees in the firm?s development. The findings were that leaders of micro service firms do not have any theoretical knowledge of HRM practises because of lack of education.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

The gaming market has become the fastest growing market for leisure and is one of the most popular forms of homeentertainment. This has generated a media debate about how people are affected by gaming and concernes how we are affected by the violence that may occur in games. Games proponents argues that gaming is the future of teaching and computer games are becoming a sustainable and popular instruction strategy. Some studies have long used computer games for educational purposes. By interviewing high school students in focus groups as qualitative research, I studied their attitudes towards computer games as a learning tool.

This study is based on an examination of students? habits of using the Internet in formal and informal environments. The focus within this study is on what kind of activities students use the Internet for and how and if their teacher connect the students actual usage of the Internet to base the education in school on it. What we have discovered in this report is that the student in this examination uses the Internet as a tool for communicative and entertaining purposes. Though, the use of the Internet is different depending on which physical environment it is situated in.

In the spring of 2009 Silva Sweden AB was contacted for a collaboration within the scope of a MasterThesis project. The company had discussed the possibility to develop a device that monitors usermovement during different types of exercise. The objective of this Master Thesis has therefore been todevelop and design a multi training device that records the user?s physical performance during severalactivities. The purpose of the thesis project has been to use scientific methods for product development inorder to design a multi device that supplements Silva?s range of products.The project followed a product development process divided into four phases; Market Analysis, ConceptCreation, Concept Development and Construction.

The purpose behind our study was to analyze people who were born in the 1940s' reflections on life after the age of 60, as well as examining which strategies they had before retirement. The study built on the themes; leisure pursuit and social networks,retirement, life after the age of 60, the future care and the care needs and its mediums. These themes have also provided the base for our interview guide. In order to answer our aims and issues we chose to use a qualitative method. We have interviewed eight people born in the 1940s in order to provide a varied picture of their reflections and strategies for the future.

Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

Technology based self-service (TBSS) used in supermarket self-scanning checkouts is a relatively new phenomenon in Sweden. Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a management perspective, the changes brought about by implementing an innovative TBSS system in Swedish supermarkets, and its effect on the competitiveness of the company. This is done by presenting and linking the theoretical framework and empirical study in the research.

Projektet har genomförts i samarbete med Lokalförvaltningen, Göteborgs Stad.Eftersom behovet av lokaler i en stad förändras över tid efterfrågas en byggnad som kan användas till flera olika ändamål under dess bruksperiod. Ombyggnation av befintliga byggnader kan bli kostsamma och tidskrävande eftersom bärande komponenter eller fasta installationer ofta måste flyttas eller bytas ut. En flexibel byggnad som redan vid uppförandet förbereds för ombyggnation kan enkelt anpassas och användas till flera olika verksamheter. Att bygga mer effektivt och flexibelt minskar kostnader och bidrar till ett mer hållbart byggande. Syftet med arbetet var att ta fram en byggnad som genom enklare omställningsarbeten i byggnadens invändiga utseende kan fungera för tre olika verksamheter.

This is a study concern high school student?s view of religion and their religiosity. I dispensed a questionnaire to 124 high school students studying comparative religion in a large high school in Sweden, with the students from different socio-economic backgrounds. The result I came up with is that traditional religion activities have decreased, religion has not disappeared but taken other shapes than before. And I also came up to with the result that more than half of them who answered the survey likes the subject and there are tendencies by them who doesn?t like the high school subject religion that they live in a non-religious family.The study concerns following aspects: sociology, youth, human needs, religion, spirituality and individualization..

The purpose of this study is to examine how some early year pupils define homework, how much homework they get and also how these pupils perceive that they are affected by the homework. The study is qualitative where ten pupils participated in a semi structured interview. The study will show that these pupils are given homework once a week. The homework is mostly math and reading. The study will continue to show that the pupils believe that homework is important for their learning and also that homework often is boring and that it competes with recreational activities such as friends, sports and rest.

This paper examines the opportunities of landscape architect students to integrate with other students which are related to the landscape architects vocational field during their education. It also involves a discussion about the profession of landscape architects and the view of landscape architect students concerning who they will work with in their professional career. Six qualitative interviews were carried out to identify how one work with student exchanges, both within the landscape architecture education program and in voluntary forums during the students' leisure time. The interviewees have experiences of different student exchanges and different approach to landscape architecture education at the Swedish University of Agricultural Sciences (SLU) in Alnarp. During the interviews, it emerged that the number of exchanges for different reasons steadily has declined in recent years. At the same time, the interviewed conceded that exchanges are important to prepare students for their professional career. An electronic survey was sent to all landscape architecture students at SLU Alnarp.