The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.

Studiens syfte var att belysa vuxenstuderandes upplevelser av att göra en lärstilsanalys samt beskriva dess betydelse för lärandet. Vår avsikt var också att fokusera på deras åsikter om den information de fått innan analysen och det uppföljande samtalet med läraren. Vi ville även belysa de vuxenstuderandes tankar kring användbarheten av att göra lärstilsanalyser. Kvalitativa intervjuer genomfördes med sju vuxenstuderande på omvårdnadsprogrammet, förlagt till en mindre ort i södra Sverige. Det framkom att de vuxenstuderandes upplevelser av att göra en lärstilsanalys i huvudsak var positiva, trots att flertalet inte hade förändrat sitt sätt att lära i någon större utsträckning.

The aim of this Master's thesis is to examine the information use among Swedish backpackers, both prior to departure and while travelling. The questions posed in this study are; which artefacts did the backpackers use, in what way were those used as tools of mediation within their social practice and how does a presumptive interaction between backpackers and information sources appear? The empirical material consists of interviews, held with eight backpackers, concerning their information use. The interviews reveal that a number of information sources are being consulted. The most commonly used sources identified in the empirical material are guide books, advice from other backpackers, fiction, TV programmes and periodicals.

This study focuses on oral communication in the classroom involving discussion and dialogue amongst pupils, but also between teacher and pupil. The overall aim is to study the choices regarding the group composition and working methods that might occur in four individual teachers? lessons plans with the intention of increasing the pupils? knowledge through oral communication. The main focus is to explore what the teachers think of the choices they make and how they believe these changes affect the pupils. It is also focused on how the teachers perceive their pupils? learning is improved by oral communication and how they incorporate all pupils, especially the pupils who rarely participate in classroom activity.The methods used are qualitative studies using interviews and observations.

Genom min verksamhetsförlagda tid (VFT) upptäckte jag att matematikundervisningen huvudsakligen bestod av lärargenomgång och enskild räkning. Denna form av undervisning stämde inte med min bild av hur man skapar en bra lärandesituation för eleverna. Syftet med detta arbete har varit att hitta en undervisningsmetod som stämmer överens med min syn på effektivt lärande. Jag fann cooperative learning som är en undervisningsmodell som bygger på interaktion mellan elever och där alla elever är beroende av varandra för att lyckas. Med hjälp av enkätundersökningar ville jag se om cooperative learningmetoden STAD kunde förändra elevernas attityd till matematik samt vilken attityd eleverna hade till undervisningsmetoden.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.

The purpose of this study is to explore specific pedagogical activities that benefit the student's verbal language development and to learn more about how our schools use teaching methods to achieve the ambitions in the governing documents in Sweden. The aim is finding the correlation between theory, research, governing documents and the educational work in our schools. This study contains an empirical survey in intention to see how teachers, pupils and school administrators experience school activities, to see if those activities are formed with the intention for pupils to reach the learning goals according to the governing documents.The aim of this study has been achieved by relating empirical data with theories and previous research on conversation analysis. Goffman's and Norrby's research on the importance of dialogue and previous research on dialogicity studied by Dysthe, Vygotsky and Bakhtin are presented. Those are related to empirical data and show that most teachers realize the importance of integrating dialogues in daily activities and in different learning contexts.

Swedish preschools have a variety of children of different ethnic origins. The intention of this thesis is twofold; firstly to deeply examine how preschool teachers work with languages and secondly how to integrate the Swedish language with other native languages in practice. Hence, the aim is to get a deeper understanding and knowledge about how to integrate multilingual children that have other languages than Swedish as their mother tongue. The data collection for this dissertation is based on observations and interviews with three preschool teachers and child minders. The theoretical background is taken from literature which describes the social cultural perspective.

My intention with this paper was to investigate how the teachers in pre-school thinks about the physical environment in pre-school. Both the significance for the pedagogical activity and the children?s involvement in the design. I have done five interviews with pre-school teachers. The result shows that the pre-school teachers consider that the size of the premises and the availability to the material is important factors for children?s development and learning.

The purpose of this study was to examine how teachers practice Arne Tragetons theory of using computers as the first writing instrument in reading and writing development. We wanted to clarify how the work from using Tragetons theory was applied while investigating if and how other methods of reading and writing instruction were used. Our interest lays in how the teachers accomplished the knowledge of this theory and also how the choice of this approach came about. To investigate this we used interviews with a qualitative nature, where seven active teachers were interviewed. They worked in three different schools in years one to three, they were all women and had various long experiences of work on the computer writing tools.

The newspaper industry changes with the society. New trends and developments affect how layout and design are perceived. Therefore it is important for the survival of a news­paper to catch up with trends and retain contemporaneity. This demands that a daily paper frequently updates its appearance and sometimes even redesign the whole newspaper. Folkbladet, a newspaper in Norrköping, is currently in need of a new layout. The employees often deviate from the graphic guidelines that exist at the company today, due to that it doesn?t feel contemporary, but also because they don?t appreciate the appearance as it is today. This thesis is based on a study of the layout of Folkbladet and analyse: which tools can be used to create a distinct identity regarding layout, which tools you can use to create a clear structure and readability in a newspaper, and how Folkbladet can make use of these tools. To find out about the company?s situation today and their identity, interviews have been made with employees.

Examensarbete 15 hp Lärarutbildningen Höstterminen 2008ABSTRAKTHanna Kroon, Sandra Sandström och Anna SvenssonMotorik och lärande - hur verksamma pedagoger resonerar kring relationen motorik och lärandeMotor ability and learning - the relationship between motor ability and learning from teachers point of viewAntal sidor: 29Syftet med detta arbete är att undersöka hur verksamma pedagoger ser på relationen motorik och lärande samt vilken betydelse detta har i pedagogers vardagsarbete. En enkätundersökning skickades ut till verksamma pedagoger och riktade sig till lärare i grundskolan. Dessutom användes adekvat litteratur och vetenskapliga artiklar inom området. Litteraturstudien visar på en splittrad syn gällande betydelsen av motorik för elevens lärande. Däremot framhålls att det finns ett indirekt samband.

Hybrid working solutions have become increasingly common following the outbreak of the Covid-19 pandemic. This new way of working introduces organisational challenges regarding how the culture within an organisation is created and maintained in an environment that combines both a physical and digital presence. This study aims to explore how hybrid work affects an organisation?s ability to develop and maintain its culture, as well as the digital tools and strategies used in the process. This will be studied through an employer?s perspective.

Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing and observe advertising as a part of the complete marketing. We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends and changes in society.

The school is responsible to make sure that each students´ individual needs are met as well as that the lessons are suitable for all students´ ability. As this is the case it is very interesting to evaluate how this is done in reality. The purpose with the study has been to shed light upon what different methods teachers in various schools use in order to individualize their teach­ings. Are their obvious differences in the way teachers work with individualization and how does this affect the students? The teachers in the different schools provided me with informa­tion on how they work in order to teach, stimulate and motivate well achievers as well as stu­dents who find school more difficult.