Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

This study aims to analyse the connection between poverty reduction and sustainable development through strategies used for the reduction of poverty. With the methodology of content analysis of three policy documents to provide and easy overview of how the government of Ethiopia is planning to achieve sustainable and long-term poverty alleviation. The focus of this study will be on Ethiopia, a country with very high economic growth in the past years but still with hight poverty rates. The purpose of this study is to contribute to the already existing and broad knowledge and research of sustainable development and poverty alleviation and contribute with more research in Ethiopia where the research done in this specific area and region is not in abundance. In this study all dimensions of sustainable development, social, economic and ecological are included to get a more holistic picture of the sustainable development in the government?s plans and its challenges.

The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. This paper focuses on service development at Scandinavian Airlines. The aim of this case study is to examine the sources of information used in service development and new service development at Scandinavian Airlines. Further the aim is to examine whether information derived from customers can be shown to play a more important role in either service development or new service development.

This exam paper has been made with the health care center Aroma in Vetlanda. The work was to deliver a complete web portal with an integrated booking system. The objectives were to provide a complete informative website for Aromas users with the option to make an appointment for a vaccination or health certificate, order prescriptions and get update information directly published by Aromas staff. And to give the staff of Aroma a graphical Web interface to manage the content and the booking system.The report goes through the basic language used and why. Further it takes up it how works and how the final product looks and behaves..

This master?s thesis was written on the behalf of Saba Frukt och Grönt AB inHelsingborg and is the final part of the Master program in MechanicalEngineering at Halmstad University.The main task was to introduce visual control and increase the rate of concept intwo of the departments of the company. The goal is to come up withimplementation proposals, and if possible to implement one in the near future.The author attacks the problem by using the Six Sigma DMAIC-methodology as itis a clear and structured approach. As a complement Lean-inspired tools are used.After compiling the results from the interviews and benchmarking somesuggestions are made. These are reviewed with stakeholders and a discussion ofhow to go on further was held.

In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.

I denna rapport beskrivs effekterna av att införa flödesgrupper och andra Lean-principer i en verkstad med avseende på flexibilitet i volym och produktmix. Fallstudier har gjorts på tre tillverkningsföretag där man har infört flödesgrupper; Sandvik Coromant (Sandvik), Atlas Copco Tooling (Atlas) och Volvo Construction Equipment (VCE).Efter att ha analyserat resultaten från fallstudierna kan konstateras att företag med hjälp av flödesgrupper och andra Lean-principer kan öka flexibiliteten i produktionen. De besökta företagen har erhållit liknande fördelar med avseende på flexibilitet efter införandet av flödesgrupper. Efter införandet fick man en kortare total genomloppstid för produkterna i verkstaden, vilket är indirekt kopplat till flexibilitet i både volym och produktmix. Den minskade genomloppstiden kunde erhållas dels tack vare enklare materialflöden och mindre rörelsesträckor för operatörer när maskiner flyttades närmare varandra till flödesgrupper.

The project aimed to develop a protective and stabilizing insole called Trailplate for soft andlight shoes. The demand came primarily from off-road runners in France, Switzerland, andAustria. The project was carried out at Icebug, a company that develops shoes mainly forrough terrain. The main focus has been on the trailplate which is designed to fit severaldifferent shoes.Torsional stiffness and bending resistance were the main objectives. To improve the existinginsole, a material with the right features was required.

ITT Water & Wastewater ställer höga krav på kostnadseffektiv produktion vilket är en starkt bidragande orsak till att företaget är världsledande på sin marknad. För att erhålla kostnadseffektiv produktion har kombinationen människa robot visat sig vara framgångsrik.Examensarbetets syfte var att ta fram underlag åt ITT Water & Wastewater för att ta beslut om frigörande av indirekt personal vid line 15:s isoleringsstation på Elmotorverkstaden. Syftets uppfyllande stöttades av de underbyggande syftena att försöka höja robotens utnyttjandegrad samt reducera isoleringsmaskinens omställningstid.Arbetet bygger på kvalitativa och kvantitativa data i form av mätningar, intervjuer och egna observationer. Med stöd av erhållen data lyftes fyra olika förslag fram. Förslagen understryktes bland annat av integrering av arbetsmoment, förhöjd automatiseringsgrad och outsourcing..

Many interactive products constructed today is not produced towards a specific targetaudience and how they will interact with the product. This master's thesis follows the designprocess in the development of the Let's Walk webapplication. In the designprocess has users of the webapplikation been identified, prototypes developed and an interactive version has been evaluated. The Let's Walk webapplication is a fully working system used to administrate Let's Walk, an exercise competition between companies. Experts and users have been involved to evaluate the Let's walk high-fidelity webapplication prototype.

This is a product development project which has developed a prototype in order to facilitate for people using mobility devices when they want to buy a larger quantity of groceries. The prototype is a shopping cart composed with the upper part of a walker.Today there are many different types of mobility devices used by elderly and people with physical impairment. According to Myndigheten för samhällsskydd och beredskap (MSB) are accidental falls the most common cause of accidents in Sweden.This project has been using Computer Aided Design (CAD) as a tool to create a visual image of the prototype. The advantage of this is to modify the functionality and performance of the prototype on the computer before the modification takes place in the real model. Using human manikins, the CAD model was rendered in natural surroundings to get as true a picture as possible.

Extreme Production Makeover? fångade vårt intresse för en tid sedan, strax innan vi skulle börja skriva vår C-uppsats. Metoden går ut på att under mycket kort tid förändra och effektivisera en produktionslina för att höja produktiviteten. Vi blev genast nyfikna på om Extreme Production Makeover? skulle gå att omsätta i administrativa flöden och tjänste-flöden med ett informationslogistiskt perspektiv.Inom produktion finns det en lång tradition av att arbeta med effektiviseringar och förbättringar.