It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

Att införa ett nytt produktionssystem är ett stort projekt som påverkar arbetssättet för en stor del av de anställda i ett företag. Detta gör att det finns många ytor där problem kan uppstå och viljor kollidera. Stora förändringar kan riva upp invanda mönster och bryta mot den nuvarande kulturen i organisationen och därigenom skapa osäkerhet och ovilja gentemot förändringen.Denna rapport är tänkt att fungera som ett stöd för BT och Siemens i deras arbete med att införa nya, lean-baserade produktionssystem genom att försöka finna de kulturella hänsynstaganden som måste tas för att implementeringen av dessa ska bli framgångsrik. Specifikt syftar rapporten till att undersöka varför vissa människor är positiva till lean och varför vissa är kritiska. Vilka aspekter är det som folk finner attraktiva respektive mindre attraktiva?Resultaten av undersökningen visar på att medarbetarna finner grundläggande drag inom lean, såsom ständiga förbättringar samt medarbetarnas möjlighet att själva vara med och påverka, som positiva.

A trend in modern landscape architecture is to design pedestrian streets so that vehicles and people move in the same area. By doing this, traffic tends to slow down. On the market though, there is a lack of furniture that corresponds to the requirements of these kinds of public places. Therefore, I have designed this furniture, called VOX, which is planned to be used on streets, schoolyards and squares. One objective has been to promote the product to the industry.To achieve this, I have been in contact with people from different professions, which have all influenced my designprocess.

Websites are often developed by small businesses, organizations or individuals which may lead to that the testing gets left behind; the focus is on getting a finished product that can be deployed as quickly and as cheaply as possible.Functional testing is important also for websites and a variety of aids exist. With the right tools and methods the development work is facilitated, and it leads to products with fewer faults.This report shows in the form of a case study how an appropriate tool for functional testing can be selected and how it can be used within development of a website. An analysis of the tools available is reported and JSystem is selected as the most appropriate for this case.It turned out that JSystem could not be used fully as intended in terms of deployment, but a well-functioning alternative solution was developed.A number of test cases were created without any unsolvable problems and JSystem performed well. In JSystem test cases in Java are created in Java, which gives a high flexibility..

The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of firstclass it´s of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices.

The project team has chosen to carry out the project itself. This is to be able to work more flexibly in the product development process and not be guided by some guidelines.Every day, we read in the media about a new truck burglary. The problem has become so common that we do not even notice it in the media. Each year the theft of 1 billion of Sweden and the entire 82 billion in Europe in 2008. This is an increase of 10 billion by 2007.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Arcoma is a company that develops and manufactures X-ray equipment for hospitals. One of the most crucial components is the digital detector. Due to the high cost it is made removable so it could be transferred and used in other X-ray apparatus. The detector is placed in a so called detector holder. The current detector has a rectangular shape which sometimes requires a 90 degree rotation to match the shape of the patient.

Husaberg Scandinavia AB is a company producing and developing a range of motorcycles for both on- and off-road use. Husaberg provided the project group with a task of developing an entirely new way of operating the sequential transmission that can be found in today?s motorcycles. The target was to bring the product from idea to a functional prototype ready for further tests. Operation of the motorcycles transmission is today made by a foot pedal placed on the left hand side of the bike.

Galna Glassen is a company that has a unique way of selling ice cream in Sweden. The idea is for the costumer to be able to compose their own favorite ice cream, partly by choosing the flavor of ice cream but also by picking the ingredients. The ingredients that can be chosen from are around twenty and can be everything from cookies to candy to berries. When the costumer has chosen their ice cream and ingredients they are mixed together on a cooled granite board.The company was very successful when it was founded in the summer of 2011 and decided to expand to other cities in Sweden. They also wanted to explore the profitability of a mobile sales unit that is intended for festivals and events.The thesis is meant to develop Galna Glassen?s mobile sales unit.

This report describes the development of a high-voltage connector at the request of Scandinova Systems AB in Uppsala. The development process is described from the making of a customer demand specification, to the making of drawings for the manufacturing of prototypes. Scandinova develops high-voltage modulators, hence the need for connectors that can handle very large power pulses. Their current connector has several weaknesses that may cause the connector to melt or catch fire. The development began with a number of studies that included the modulator structure and the current connector structure and functions.

Problem, Lean är en arbetsmetod som blir allt vanligare inom offentliga förvaltning eftersom det förväntas effektivisera verksamheten. Ett krav som allt fler organisationer behöver ta ställning till.Inom akademiska kretsar diskuteras leans effektivitet samt vad som egentligen ingår i begreppet. Trafikverket har implementerat lean som arbetsmetod inom en specifik del av organisationen, vilken berör Trafikingenjörer från sex olika regioner. Syftet är att effektivisera fyra olika arbetsgruppers ärendehantering. En tidigare kvantitativ undersökning har visat att upplevelsen av lean och av dess implementering varierar i de olika regionerna.

According to the curriculum for the Swedish preschool system, children?s development and learning should be documented and analyzed in order to evaluate and develop the preschool quality. Social criticism is directed to some of the methods of documentation for assessing the children´s individual knowledge development. The purpose of this study was to examine how, what and why some teachers use documentation in preschool. I wanted to examine which methods preschool teachers used when they documented the children and what they focused on.

Denna rapport fokuserar på lean systemutveckling inom multiprojektorganisationer. Dessa organisationer står idag inför problemet att hantera flera parallella IT projekt samtidigt som kraven ökar på att leverera mer effektivt. Nyckelord som nämns är lean, agila arbetssätt och scrum allt för att effektivisera och arbeta smartare, detta medför förändrade arbetsprocesser, attityder och beteenden. En huvudtanke är att om man investerar mer tid och pengar i att systematiskt arbeta med förbättringar kan man drastiskt minska företagets kvalitetsbristkostnader varigenom verksamhetens totala kostnader minskas (Sörqvist, 2004). Erfarenheter från verksamheter som framgångsrikt arbetat med ständiga förbättringar, t ex Toyota, har i praktiken styrkt detta resonemang.Syftet med denna rapport är att analysera hur en förändring i ledarskapsfilosofin, som lean är, påverkar organisationen den appliceras på.

Bakgrund och problem: Begreppet Lean härstammar från Japan och har sitt ursprung i Toyotasframgångskoncept TPS (Toyota Production System). Under 1970? och 1980?talet blev de tre störstabiltillverkarna i USA intresserade av Toyotas sätt att utföra sin verksamhet vilket ledde till ettforskningsprojekt. Resultatet från studien kom att kallas Lean Production och kan ses som en renamerikansk kopia av Toyotas sätt att bedriva sin verksamhet. Konceptet har vidare kommit att spridasig över hela världen och i Sverige har ett flertal företag kommit långt i sin omställning till LeanProduction.