Authors: Patrik Jäverbo & Jon LindheTitle: Greener on the other sideLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishIn later years the strict laws and policies surrounding cannabis use have been questioned around the world by several influential leaders, among them US president Barack Obama and former UN secretary general Kofi Annan. It has been argued that the ?War on Drugs? has done more harm than good and in some American states and a number of European countries the drug have been legalized or decriminalized. Everybody does not agree however, that legalization is the best course of action and in Sweden the emotions have sometimes run high in the discussions taking place in television shows and newspapers.The purpose of this study is to examine the image media portrays of cannabis; based on the theory that mass media is an important influence on the individual and the way in which he or she views the world. To put the result into a context the Swedish media image will be compared with the one in Denmark and Norway.

Dagens film och spelkoncept inom genrerna science fiction och fantasy börjar likna varandra mer och mer och för oss känns inget längre annorlunda. Genom att basera dem på historiska samhällen och kulturer hoppas vi på att bryta normen. Vi hoppas att med detta som grund kunna skapa realistiska och trovärdiga folkslag som skiljer sig från det som funnits tidigare. Detta examensarbete handlar om konceptutveckling av en fiktiv värld och tre fiktiva folkslag. Konceptet skall kunna appliceras på både film och spel men även litteratur eller andra medietekniska områden.

Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

Students of all ages host a wide variety of scientifically inaccurate ideas and conceptions about everyday astronomical phenomena, such as the seasons, the moon phases, and gravity. The field of Astronomy Education Research has over the last decade experienced an accelerating growth, although the majority of studies have been conducted in the USA. In this work, the 9th grade students of a typical Swedish school were surveyed by means of a questionnaire in order to probe their conceptual understanding of several key concepts in astronomy. In the end, the number of respondents amassed to a total of 90. The results were analyzed with a constructivist approach in light of conceptual change theory and phenomenological primitives.

The United States is one of few Western nations that administers capital punishment to their condemned criminals. Texas has executed the most inmates of any state in the U.S. This prompted questions about the psychological characteristics of death row inmates. The purpose of this essay is to widen the perspective on inmates serving capital sentences by analyzing their final statements. The focus of this essay was centered on acute anxiety of death among inmates, visible in their final statements, as a result of an accelerated process of dying.

Syftet med uppsatsen har varit att undersöka hur mening kan skapas utifrån en upplevelse av den amerikanska konstnären Robert Irwins verk, Scrim Veil ? Black Rectangle ? Natural Light, Whitney Museum of American Art, New York, när det uppfördes på Whitney Museum 2013. Åtta recensioner bildar underlag för undersökningen där de partier som på något sätt hanterar hur recensenterna skapar mening av verket valts ut för närläsning. Metoden som använts för textselektion utgår från Mieke Bals koncept som Bal förklarar som ett alternativ till metod i sin bok Travelling Concepts. Uppsatsen tar teoretiskt spjärn mot Ludwig Wittgensteins begrepp språkspel och duckrabbit, (aspektväxling) som de beskrivits i Filosofiska undersökningar, publicerad 1953, samt gestalten som bildar figur-grund, en inom gestaltpsykologin utvecklad perceptionsteori.Uppsatsen visar på att mening har skapats av verket genom att det framträder, det förvandlar sig till en händelse, något som Rudolf Arnheim beskriver som An event in space, i sin bok Art and Visual Perception ? A Psychology of the Creative Eye från 1954.

 The 2008 U.S. Presidential Elections were in many ways special, where the USA got its first president of Afro-American origin, Barack Obama. The elections will also be historical since the great use of social medias - as the community Facebook, the video sharing site YouTube and web based diaries, blogs - broke through during the campaigns. This study's purpose was to examine how a few members of the Swedish parliament described the result of the Presidential Elections in their blogs. The main question - how the election results were described in the blogs - was divided into three themes, created on the basis of the blog's content.

Martina Haag?s method of self-mockery used in her chronicles is characterized by her wish to live up to various ideals. This essay brings out the subversive power of self-deprecatory hu-mor expressed in her book Hemma hos Martina. The author?s strategies and kinds of humor are being studied, leading up to what this humor accomplishes.

Dagens film och spelkoncept inom genrerna science fiction och fantasy börjar likna varandra mer och mer och för oss känns inget längre annorlunda. Genom att basera dem på historiska samhällen och kulturer hoppas vi på att bryta normen. Vi hoppas att med detta som grund kunna skapa realistiska och trovärdiga folkslag som skiljer sig från det som funnits tidigare. Detta examensarbete handlar om konceptutveckling av en fiktiv värld och tre fiktiva folkslag. Konceptet skall kunna appliceras på både film och spel men även litteratur eller andra medietekniska områden.

Embryotransfer är en metod där ett embryo i tidigt stadium flyttas från en donator till ett mottagardjur som sedan bär dräktigheten till förlossning. Det innebär att donatorhonan kan donera flera embryon under en säsong då den vanligtvis endast skulle kunna producera en avkomma. Embryo transfer är således en metod för att snabba på det genetiska urvalet i en grupp djur. Bland de mycket ekonomiskt värdefulla alpackorna i Peru, där många av herdarna saknar alternativa inkomstkällor kan embryo transfer bidra till ett mer effektivt avelsarbete och i förlängningen en bättre levnadsstandard för alpackaherdarna och deras familjer. Studien beskriver ett experiment där ett protokoll för embryo transfer från alpacka till lama utförs under fältmässiga omständigheter på en forskningsstation i de peruanska Anderna.

The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

In 1896, a French cinema pioneer named George Méliès demonstrated that an object could be set to motion by changing the objects shape or movement frame by frame. But it was not until the early 1900s that this specific genre of filmmaking became a great success. The animations were essentially short and were animated and published in The United States of America. The interest in animated movies began to increase, not only in the west, but also in Europe and Asia. The art of animation grew especially popular in Japan, and emerged as a parallel to Japanese comic books known more commonly as Manga.The history of Japanese animation is not as commonly known as the history of American animation.

?Never!? That was the answer UFC President Dana White gave when asked when women would be seen in the UFC. Two years later the first fight between two women took place and now there?s more than 50 female competitors in the UFC - an organisation that earlier was reserved only for men.?Women will never fight in the UFC? ? A qualitative content analysis of the depiction of women?s MMA in media is a study which focuses on how women?s MMA and Ronda Rousey as an individual athlete are portrayed in american internet based MMA media, with a gender research perspective. This study also investigates how the introduction of the first women?s division in the UFC might have affected the depiction women?s MMA in media.The theoretical framework consists of gender theory concepts such as gender performativity, the man as norm, sports and masculinity.

This paper investigates narrative and thematic structures in Damien Echols? autobiography Life After Death (2012) and Stephen King?s horror novel ?Salem?s Lot (1975). In Life After Death Echols tells the tale of his eighteen-year incarceration on Death Row in Arkansas/USA. He also uses his childhood memories to overcome hardships in the prison system. ?Salem?s Lot by Stephen King deals with the invasion of vampires in a small town in rural Maine in the North East corner of the United States.  The author of this study discusses if and how Damien Echols was inspired in his writing by the writings of Stephen King.

Unlike previous research, this thesis considers the possibility of regarding the morning prayers in Swedish schools as preaching, rather than teaching. 28 morning prayers, delivered in the church of S:t Johannes in the city of Malmö during 1939-1954 by the religious teacher Astri Heimer (1889-1986), constitutes the material for analysis. The purpose of this thesis is to examine if Heimer's morning prayers may be regarded as preaching, and to discuss the significance of this, in particular considering her role as leader of morning prayers.The examination is conducted in three steps. The first step investigates how morning prayers in general ought to be understood - as teaching or preaching? This is done by describing and comparing the literary genres of religious teaching and preaching, looking into the rules and principles which define the field of application.