Diskussioner mellan fösta linjens chefer och anställda med kundkontakt har stor betydelse för att tolkningarna av de olika delarna i varumärkesidentiteten ska bli likartade inom företaget. Ur företagets perspektiv är detta viktigt eftersom lojalitet från kunderna, vilket i förlängningen ger ökad lönsamhet för företaget, endast kan uppkomma då kundens bild av varumärket, varumärkesimagen, stämmer överrens med företagets bild av varumärket, varumärkes-identiteten. Denna studie har en kvalitativ ansats med syftet att skapa förståelse kring vad som diskuteras mellan chefer och anställda gällande varumärkesidentitet inom företag i banksektorn. Studien bygger på Kapferers teori om varumärkesidentitet vilket för att få en bredare bild av fenomenet kompletterats med aktuell forskning inom ämnesområdet. De tre företag som studien bygger på är Swedbank, American Express och Handelsbanken och en avgränsning görs genom att endast studera chefernas perspektiv.

The purpose of this Master Thesis is to compare two American novel suites for young women, Louisa May Alcott?s Little Women and Good Wives to Ann Brashares series of The Sisterhood of the Traveling Pants. The social status of women and children in the US during the 19th century is analyzed and compared historically and literary with the situation 130 years later.The main question is, what differences exist in the books and is there a connection between the changes in society and literature?The method of this Master Thesis is to make a comparative narratological analysis placed in a historical context.The result shows that the multiple character remains and enhances the identification process. Motherhood in the works of Alcott is prominent, whereas in the works of Brashares, sisterhood replaces motherhood.In Alcott?s US during the 19th century, Christian faith was in the foreground.

Detta är en skriftlig presentation av mitt examensarbete från Kungliga Musikhögskolans musikerprogram på masternivå, med inriktningen jazzpiano. Tre inspelningar redovisas, för solopiano, för pianotrio och för kvintett. Dessutom har en studieresa till Indien företagits inom ramen för Internationella Programkontorets Minor Field Studies-program. Den kommer dock att redovisas separat vid ett senare tillfälle, men uppsatsen är skriven under tiden i Indien och detta skymtar då och då fram i texten. De tre inspelningarna består uteslutande av originalmusik, skriven till allra största delen under utbildningens gång.

ABB is one of the world?s leading engineering companies in power and automation technologiesand their solutions improve performance while lowering environmental impacts for energycompanies and industries. ABB FACTS designs equipment and plants for series and phasecompensation.This thesis has been performed at ABB FACTS on the Mechanical Design (DM) department inVästerås, Sweden. The purpose of the thesis was to develop and design calculations andsimulation tools for ABB FACTS?s standard series capacitor platforms.

Abstract:The old established description gunboat diplomacy has in modern time changed to a broader and more nuanced definition called maritime diplomacy. But what is maritime diplomacy and how is it described? This essay analyses the theories from the Englishman James Cable and the American Edward Luttwak. Both Cable and Luttwak represent nations which have a global security interests and deploy their maritime forces worldwide. The foundation for their theories is power politics.

The purpose of this thesis is to form an idea about the qualitative value and meaning of reading fiction in a psychological perspective and over a lifetime. Seven women, 68-79 years old, were interviewed about their reading habits of fiction in their lifetime. The material is presented as life stories. I use an inter-nordic research project called the SKRIN project which looks upon reading habits from an individualistic and psychological perspective. I also refer to an American study which focus on reading development with roles readers take in different ages of life written by J A Appleyard.

The main purpose with this thesis has been to study the design philosophy of Bruno Mathsson, how he worked with his houses and the landscape surrounding them and which kind of inspiration sources he had. My work started when I during the autumn 2004 got involved in an existing project related to one of his glass houses. The glass house is situated in Kosta and has during the last fifteen years suffered from so much vandalism and decay that it has become a problem for the municipality of Lessebo. The intentions are to restore the house and to transform it to a center for Swedish design, also containing a store and a café as well as hosting one apartment for scholarship students. My task in this project was to form and develop the outdoor environment in connection to the house.

The aim of the project was to develop a method to investigate differences in adhesion of microorganisms to materials that contains lignocellulose. The method was tested on a gram-positive (Micrococcus lutea) and one gram-negative (E-coliJM109) bacteria.The study was begun by cultivation of the two microorganisms. The cultivation was done to calculate the generation times of the bacteria and to obtain growth curves. Cells from these cultivations were also frozen (-70ºC) and later used for inoculation.At STFI-Packforsk AB the total charge on the mass was measured and later a conductivity titration on the mass was executed as well, all to find out more about the different properties of the mass. Properties that in a later part of this study could possibly be linked to the adhesion of cells to the pulp.

Title: Diversities of diversity - fluctuating talk, meaning and practice of diversitySeminar date: 06.02.08 Course: Masters thesis in Business Administration, Programme for Managing People, Knowledge and Change, 15 University Credit Points (15 ECTS). Authors: Björt Ólafsdóttir & Clarissa Sia Choon YenAdvisors: Mats Alvesson & Susanne LundholmFive key words: Diversity, Discourses, Hypocrisy, Comparison, National contextPurpose: To identify and compare discourses around diversity within two companies operating in two distinct national contexts. One originated from and still situated in Iceland, while the other is a subsidiary for Asia-Pacific market in Singapore with American values from its headquarters in United States. We wish to explore what are the meanings and implications of diversity for the employees of each company, how their discourses on diversity reflect hypocrisy in the organizations and if and how national context has an impact on discourse on diversity.Methodology: Interviews were conducted, transcribed and codified. Comparison and evaluation of the different discourses were examined around diversity and in the talk of interviewees within the two companies.

Counterinsurgency (COIN) has made a comeback during the early 21-century since the majority of western countries have been involved in peace enforcement in the middle-east. Since its comeback the concept of COIN have been wildly debated but also undergone some chances since its early days, today the majority of COIN theories claims that the local population is the key to winning a COIN campaign. If you gain their trust the insurgency will lose their support and recruiting base, this is the reason why collateral damage resulting in in civilian deaths are contra-productive, it creates more insurgents. This is the incitement to further examine how civilian deaths occur and can be avoided during COIN campaigns. This essay studies the American COIN campaign in Iraq between 2004 and 2009 and aims to investigate whether there is a trilemma-like relationship between the key goals of COIN: protecting civilians, protecting one?s own forces and neutralizing the enemy.

Purpose: This study aims to examine the price transmission among ADRs (American Depositary Receipts) and their underlying shares, US market index and Hong Kong market index. We will attempt to capture how a shock in the home market is transmitted to the foreign (and vice versa). In addition we will attempt to assess the relative weight of each variable in the system generating unexpected variations of its own and other variables and at what speed the shocks are absorbed.Methodology: ADF unit root test, Johansen?s co-integration test, Granger causality test, VECM, impulse response, variance decomposition Empirical foundation: Five Chinese ADRs listed on the New York Stock Exchange. Each ADR represents a specific industry.

AbstractIII-essay in political science by Christoffer Harnell, autumn -08. Supervisor: Malin Stegman-McCallion. ?Nuclear Disarmament - USA and the Soviet Union 1960-2002? This essay is about USA and the former Soviet Union and their nuclear disarmament. The purpose is to explain why and when the two states begun their nuclear disarmament, as well as what caused the start of the process.

Trees in urban environment are exposed to extreme conditions, foremost the ones that grow in the hard packed soil along our streets. They are also exposed to damaging insects and fungal diseases both local and new ones spreading from South Europe. The global warming with warmer temperatures provides a longer growing season, making it easier for insects and fungus to establish a habitat. Based on these facts new tree species need to be available for future urban plantings.To determine what these trees would be an interview study began. Six people were selected who have experience in the field of urban environment planting.

Abstract Project as a method was defined in the American defense industry in the 1950´s and has since then developed to encompass many different areas such as industrial management, administration, research and development and IT etc. In the cultural sector project is a common way of organizing work and within theatre, which is the focus of this study, one can claim that project as a form of work has been used for hundreds of years, if not by definition.Theatre is generally assumed to be an form of art representing creativity and innovation, highly demanding from an individual perspective relative to the project result, i.e. the final performance. Time pressure, fierce competition, limited resources and responsibility to deliver on time with high quality are natural conditions given.The aim of the study is to find out what circumstances and conditions affect and have a clear impact on motivation and creativity in those working professionally within theatre.This study is based upon qualitative interviews with a limited number of employees with different occupations, within a major publicly-funded Swedish theatre institution.Contemporary research indicates both intrinsic and extrinsic motivation as essential for how we experience and commit ourselves to our work, either as two separate forces but also as they interact.Extensive studies further state our individual experience from work, the conditions provided by the organization and social environment as crucial to our work performance. A positive experience from these factors enhance our motivation and creativity.The results of this study show theatre to be an activity supported by strong visions and clear goals where challenge and creativity are essential and where it´s members show strong commitment to the task whether they are beside or on the stage..

In 1993, Sweden signed the Convention on Biological Diversity and thus agreed to conserve our indigenous biological diversity. As a part of the convention, Sweden is obliged to conserve a number of domestic animal breeds and among them the Linderöd pig. In 1952, the zoo, Skånes Djurpark, took care of a pregnant sow that was regarded to be related to the old "forest pig". The old forest pig was thought to have been extinguished by the early 20th century as a result of the ban on boars not approved by state inspectors. However, according to later accounts, several farmers still kept some of these non-approved pigs.