High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

During the last decade several cooperatives have struggled against many problems. Especiallyin North America several cooperatives have been forced to reconstruct, merge or have beenpurchased by other firms. There are many reasons behind these problems, but one observationmade on these cooperatives implies that they have one thing in common. The cooperatives areall very large and have a complex business structure.Lantmännen is one of the largest cooperatives in the Nordic Countries with its main office inSweden. In Nilsson et al.

Variation in tuber quality within a single field was one of the motives for a pilot study in Halland, in south-western Sweden conducted during 2002. Quality problems in potatoes have been increasing due to the aggregation of several small fields with different land use history into larger farm units, which are heterogeneous in soil properties and fertility. The study in Halland indicated that both the uniformity and the mean size of tubers may increase from site-specific K fertilization, whereas total yields may be unaffected. The results from this pilot-study with site-specific fertilization showed that tubers reached a more uniform quality and gave a more uniform mean size, while the total yield wasn't affected at all. Site-specific K-fertilization has been applied for some years in Halland with good results. The aim of this study was to test this technique in another potato growing area.

The Purpose of this essay is to seek an answer to whether or not a conflict exists between priests of the Assyrian Church, the Syrian Orthodox Church and the Coptic Church in contemporary Swedish society, as well as to examine the environment between the three. The theological dissimilarities will be studied (from a historical standpoint), along with the interviewed participants views on the division in Christianity which will be presented also. I choose to interview six priests/chorbishops who live and work in Sweden, and the result was analyzed according to the senior professor of peace- and conflict, Peter Wallensteen?s theories on conflict and conflict resolution, where important issues are laid out to identify the core problem, and theological differences are discussed and compared from a union perspective.The result of the interviews illustrate a clear response that the participants experience a lack of functioning collaborations (from the Assyrians Church view, a collaboration is absent from the Syrian Orthodox Church and the Coptic Church, and vice versa) and most of the participants experience negative consequences from the divide in churches, as they strive for unity in Christianity as a whole. The theological differences between the churches proves not to be as significant as expected, the actual predicament lies partly in language-and phrase division along with a general rejection of each other?s interpretations.

I have studied the suburban municipality of Botkyrka, south of Stockholm, from a rural perspective. Through that I`ve compared how countryside comes into being with the planning and building of suburbs. I have looked for a definition of Countryside, and found that it is often explained or defined in negative terms, as what it is not. In that it says nothing about what it really is, or about the qualitiies it has to it. Botkyrka is a suburb, but it does in large parts consist of countryside. Apart from defining countryside and rural I´ve been searching for a definition of suburbia, of it´s structure and the mental picture we have of it as a cultural phenomena. In order to understand the role that suburbs have in planning I describe their history from Italian renaissance villas to sprawl. By opposing urban and rural, modern urban planning and how rural areas are created, I´ve come to a definition of rural planning and the making of countryside. To make countryside, planning and building should come from individual needs and desires. A relationship to the surroundings based on continous interaction between the human beeing and it´s environment, a constant process of shaping and reshaping. To put my thoughts to the ground I have collected examples of projects and ideas, that fits into my view of what rural planning and making countryside is all about. They are put in different categories according to the possibilities of influence and to what degree it is put into private hands. The first category is ?allemansrätten?, every mans right. That is the rigt to use private land as long as you don´t disturb or destroy.

Sweden is today often defined as a multicultural society. The implications on organizing and providing information in public libraries are many, since the systems presently used in the western hemisphere are not adapted to multi-cultural information. This thesis aims to outline ethical and practical problems that arise when organising and providing information concerning cultures other than western, and not least, when dealing with material in other scripts. With this theoretical framework the thesis examines the website of the International Library in Stockholm, a website built to serve users of different languages and scripts than Swedish. The research questions in this thesis are: 1, what specific problems can be distinguished within library work in a multicultural and multilingual environment? 2, what problems and needs were considered in the creation and design of the International Library?s website? And 3, can examples of problems and possible solutions of these be seen in the information and it?s organisation on the International Library?s website? The empiric material consists of the International Library?s website, and interviews with three informants involved in developing it.

AbstractThe Government´s guidelines found in the curriculum for pre-schools, recommend that music should be an important resource for children. To stimulate children´s language is also an important part of this curriculum. It is every teacher`s proffessional duty to ensure that these guidelines are followed. Language is of unparallel importance in assisting an individual to grow and to function within a society. In my work about music and languages in pre-school the purpose is to investigate how the studied teachers use music to stimulate of children`s developmt in language.

The purpose of this thesis is to examine how gerunds in Russian literature are translated into Swedish, and to discuss how this is described in different grammar publications and articles.Syftet med denna uppsats är att se hur ryska gerundier översätts till svenska i skönlitteratur, och att diskutera hur detta beskrivs i olika grammatikor och artiklar..

The ambition of this project is to make an overview of the Swedish upholstery industry and to make a suitable complement to the Carl Malmsten upholstery collection.The Swedish furniture industry employs about 20 000 people in 815 companies. Totally the branch had a turnover of 17,5 billion Swedish krona in the year 2000. Of these 815 companies most of them are small family driven companies with low-tech industry. 10 % of the 815 companies stand for 60% of the production. These are large-scale companies and have a hi-tech industry, even compared with other types of industries.

Plagionotus detritus is a threatend longhorn beetle that only exists at one site in Sweden. It is saproxylic and depending on recently dead coarse oak wood for its larval development. Trees at Djurgården, Stockholm that have been colonized by Plagionotus detritus has been studied to find out the habitat preferences of the species and to see what affects the density of beetles in a tree. The bark of some trees and wood from the breeding project at Nordens Ark has also been studied to find out what affects the species reproductive success. The reproductive success was measured in two ways, the larval mortality and the size of the hatching holes.

Listeriosis, which is caused by Listeria monocytogenes, is a rare food borne disease that primarily affects people whose immune system is weakened. These may be elderly people, pregnant women, new-born infants and individuals on immunosuppressive medication. The most common symptoms are meningitis, septikemia and abortion. The mortality is high, on average 20-30 %. In recent years the number of cases in Sweden has increased.

More and more companies open up facilities and stores in countries all around the world. Entering a new country means a new culture, a new language, different norms and values and new people with a different way of thinking unlike what you are used to. In order to survive and be successful in this new country means that you have to adapt to the new culture and its components you encounter.The purpose of this thesis has been to identify possibilities and barriers in the Middle Eastern culture affecting international clothing companies. Furthermore it has been investigated how these companies must adapt their products and promotion to this culture.In order to obtain relevant data for achieving the purpose of the study interviews and observations was made at three international clothing companies in Tehran, Iran. These were Mango, United Colors of Benetton and adidas.

This thesis, designed as a case study, is about complications concerning conservation of a decorative oil paint on lime plaster from the drawing-room in Mostorp castle sited in the county of Halland in south-west of Sweden. The building was built 1878-80 with an exterior of granite. The interior walls were made of clay bricks, lime mortar and lime plaster. The oil paint is applied to a layer of putty. The combination of different materials, which are organic and inorganic, affects the movement caused by internal and external stress.

To be a farmer and have suckler cows is a difficult combination especially considering the economy. Because of the increased feed costs, the margins have become tighter. The meat price from beef cattle has increased a little when this text is written (spring, 2008), but not so much that it covers the cost for feed etc. I have a small suckler cow production on approximately 30 cows and 2 bulls plus followers as a part-time business. The herd is tied in the old dairy stable built in the late seventies.

New dwellings and commercial buildings in coastal regions has for some time now been a focal point. Old industrial harbours are regenerated into modern living areas with a recreational purpose. In Sweden the marina has not taken part in this development, thus remained in the monotony and large-scale structures of modernism. This graduation thesis looks upon the marina from a landscape architects point of view, where the marina foremost is a social venue. By revealing and discussing the development of the marina, its design and environmental consequence theories of the marinas future is presented. These theories are later tested upon the costal village of Rydebäck, south of Helsingborg. The thesis is structured in three parts: marina knowledge, proposal and resources. In the first part the historical development of the marina from prehistory time to now is discussed.