The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

Every day readers of magazines receive advice on how their life is expected to be. Magazines write about what to wear, who you should be dating and where you should work. People are social beings and are affected on what they read, hear and see. In that way media is one of the main channels which defines people and draws examples on for example how a "normal" woman should be.This essay dealt with several questions: how women are described in Swedish women magazine Cosmopolitan and men ?s magazine Slitz and how they are differ from each other.

Syfte:Syftet med studien är att undersöka och förklara hur olika egenskaper hos ledarskapsfigurer (Verkställande direktör, ekonomichef) kan påverka goodwillnedskrivningar samt det redovisade värdet av goodwill.Metod:Studien tar en deduktiv ansats och grundas på en dokumentstudie, hypoteser har formats och analyserats samt därefter accepterats eller förkastats.Teoretiskt perspektiv:Studiens grundläggande teoretiska perspektiv är agentteorin samt den positiva redovisningsteorin. Andra teorier som belyses i studien är bland annat teorin om verkligt värde och beteende teorin inom bolag.Empiri:Studien är kvantitativ och består av data som insamlats från årsredovisningar av bolag noterade på Stockholmsbörsen.Slutsats:Datamaterialet kunde inte påvisa någon signifikans mellan nyckelpersonernas beteende och deras påverkan på goodwillnedskrivningar samt det redovisade värdet av goodwill..

Examensarbetet belyser hur kommunikativ undervisning har utvecklats inom svenska som andraspråk..

This Masters thesis examines the position of films in Swedish public libraries. We have, by way of comparing various statistical data, determined that the status of film in public libraries is week. We have completed earlier research by mapping what genealogical, discursive patterns that could be outlined in the Swedish government reports from 1949 until today, focussing on the activity goals and media policy of the public library. We have, on the basis of Foucaults theories on genealogy and archaeology, where text documents are considered to be meta-descriptions giving each other authority, analyzed if there any discursive excluding or contextual formulations exist in the usage of the language concerning the goals and the media attitude of public libraries. We have mapped contextual discursive formulations that to the commissioners have become neutral starting points for their assumptions and conclusions.

IASB är ett internationellt redovisningsorgan som verkar för att harmonisera och utveckla redovisningsregler. EU:s olika organ har beslutat att alla börsnoterade bolag inom Europeiska Unionen ska följa IASB: s standards som antagits av Europeiska kommissionen i koncernens årsredovisning. För att en standard ska kunna antas av kommissionen krävs att den inte strider mot rättvisande bild och uppfyller kraven för begriplighet, relevans, tillförlitlighet och jämförbarhet. Från och med 1 januari 2005 har alla Svenska börsnoterade koncerner börjat följa dessa nya standarder med krav på ett jämförelseår vilket innebär stora förändringar i redovisningen i jämförelse med tidigare regler. De nya standarderna har fått beteckningen IAS/IFRS och ersätter Redovisningsrådets Rekommendationer.

The purpose of this study is to examine the view of Swedish language teachers on the role of fiction and of school libraries within the compulsory school?s teaching of Swedish of form 6-9. The questions to be answered are:? What part do Swedish language teachers (hereafter called teachers) think fiction is playing regarding the pupils inclination to read and reading promotion?? What is the attitude of teachers regarding the function of fiction in the Swedish subject?? What do teachers consider being the role of the school library in education, and can this be related to the local school library resources?To answer the questions a questionnaire was sent out to thirty-five teachers. Four qualitative interviews were also carried out among the fourteen teachers that answered the questionnaire.

Sammanfattning Vårt examensarbete handlar om språkutvecklande miljöer i skolan, med definitionen att eleverna själva och tillsammans med andra får möjlighet att utveckla sitt språk, genom läs- och skrivprocessen samt samtal och lyssnande. Detta sker när eleverna får möjlighet att läsa och skriva olika typer av texter riktade till flera mottagare. Med ett klassrumsklimat som präglas av flerstämmighet, där flera röster uppmärksammas och inte bara lärarens. Syftet med vårt arbete är att undersöka om det finns någon skillnad i de språkutvecklande miljöerna mellan två olika arbetslag på en skola med profilklasser. Studien baseras på ett arbetslag med undervisning i musikklasser och ett arbetslag som inte undervisar några profilklasser.Vi använder oss av kvalitativa undersökningsmetoder i form av frågeformulär och intervjuer.

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

This essay is written in order to expose the construction of collective identity in textbooks for Swedish as a second language. To help visualize the process that shapes and categorize sub-jects based on a relational identity formation I assume mostly from Ernesto Laclau and Chan-tal Mouffe's discourse analysis theory frame. The paper called it as discourse theory. There are two textbooks in Swedish as a second language to be studied. Based on the textual materi-al found in the textbooks I perform a discourse analysis involving mainly focus on relational identity construction.

Mitt syfte med denna uppsats är att relatera de metaforer jag finner i Ciceros De Amicitia till Lakoffs och Johnsons teorier om begreppsmetaforer. Jag ställer mig också frågan: Skiljer sig det underliggande mönstret i Ciceros metaforer från våra?.

Culture, orgin and identity are hot topics that are being discussed everywhere, for example in newspapers, lunchrooms and on Twitter. Politicians, media and ordinary people have displayed different antiracist acts, for example campaigns, marches and political actions.But you may wonder if it really is that effective, or if the antiracism reproduces racism with its language. The purpose of this study is to see if articles from the newspaper Aftonbladet's antiracist campaign ?We like different!? reproduces racism through its language.The method that is used is discourse analysis, more specific Chantal Laclau och Ernesto Mouffes discourse theory. The theories the study relies on are race, racism, framing, racism in news, binary oppositions, stereotypes, whiteness and orientalism.Two discourses were found in the material, ?We like different? and ?We like the same?.

According to the national curriculum guidelines for elementary school, preschool and after-school 2011, (i.e. Lgr11), the Swedish school is based on a democratic foundation. Schools should prepare students to develop an understanding and acceptance of cultural diversity not only in the society as a whole but also how this should be reflected in the morals and ethics between us. The purpose of this study was to describe how teachers in multicultural schools perceptions and experiences on teaching pupils with diverse immigrant origin, and how they apply these cultural expression in practice.In particular, I focus on four teachers in multicultural schools and how they reason about applying cultural expressions that are transmitted at these schools and by them. Explicitly, I review how from policy documents and their own personal pedagogic are reflected in the actual teaching.

The purpose of this study is to explore specific pedagogical activities that benefit the student's verbal language development and to learn more about how our schools use teaching methods to achieve the ambitions in the governing documents in Sweden. The aim is finding the correlation between theory, research, governing documents and the educational work in our schools. This study contains an empirical survey in intention to see how teachers, pupils and school administrators experience school activities, to see if those activities are formed with the intention for pupils to reach the learning goals according to the governing documents.The aim of this study has been achieved by relating empirical data with theories and previous research on conversation analysis. Goffman's and Norrby's research on the importance of dialogue and previous research on dialogicity studied by Dysthe, Vygotsky and Bakhtin are presented. Those are related to empirical data and show that most teachers realize the importance of integrating dialogues in daily activities and in different learning contexts.

Denna C-uppsats behandlar den immateriella tillgången goodwill på koncernnivå. International Accounting Standards Board (IASB) publicerade den 31 mars år 2004 ett förslag om nya redovisningen av goodwill, vilken EU beslutade skulle träda i kraft den 1 januari år 2005. Publiceringen avser att förbättra kvaliteten på den finansiella rapporteringen och att skapa mera internationella och enhetliga redovisningsregler. Syftet med uppsatsen är att redogöra för vad konsekvenserna blir för svenska börsnoterade företag vid införandet av IFRS år 2005. Vilka konsekvenser det får för redovisningen av goodwill och hur väl de nya reglerna harmoniserar med redan rådande redovisningsprinciper som rättvisande bild.