The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

One of the biggest changes which have affected businesses during the last ten years is the accelerating speed at which Internet technology and e-commerce has developed. If Internet earlier was used in the purpose to entertain it is now accepted as an essential business tool and companies are investing more of its resources in e-commerce activities. Everyone ?has to be on the net? today but that implies a challenge in matching e-solutions to the company?s business goals. It is necessary to have clear goals, carry out research and plan a strategy in order to operate an optimal e-commerce website for the company?s needs.The purpose with this dissertation was to see how well companies adjust to new demands in the rapidly changing e-environment.

Our exam paper is about young adults? use of intensifiers in school papers. The theoretical background includes previous research about intensifiers in the Swedish language and above all young adults? use of intensifiers. We have chosen to focus on all intensifying expressions which young adults? use, because we did not want to limit our research material.

Syftet med detta examensarbete är att fördjupa vår förståelse kring matematikspråk och kommunikation som verktyg i matematikundervisningen. Detta har sökts svar på genom att observera och intervjua tre stycken matematiklärare i grundskolans lägre åldrar. Vi har undersökt hur dessa lärare använder och ser på muntlig kommunikation samt infor-mellt och formellt matematikspråk. Vi redogör för tidigare forskning kring språk och kommunikation i matematikundervis-ningen. Studiens utgångspunkt är Vygotskijs syn på språk och kommunikation i ett so-ciokulturellt perspektiv.

The purpose of this thesis is to examine whether or not the publiclibraries under review can make use of Frans Melin?s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan work with their brands, and what potential do these librarieshave to create and/or reinforce their brands through programmeactivities?The empirical material has been obtained through qualitativeinterviews structured around Melin?s platform. This has alsobeen used to discuss and analyse the results.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

Syftet med denna uppsats är att utröna vilka genusnormer som förekommer inom det skoldiskursiva fältet och huruvida skönlitteratur är en del i detta. Utgångspunken i min uppsats är att genuskodat språk inverkar på flickors och pojkars möjliga språkutveckling och identitetsskapande. De frågor som ställdes var: Uppfyller dessa texter de krav som läroplanen ställer på att ge flickor och pojkar stimulans i den språkliga utvecklingen oberoende av kön, vilka beskrivningar av genus återfinns i de skönlitterära böckerna samt har de i böckerna ingående karaktärerna olika handlingsmöjligheter och egenskaper ur ett genusperspektiv? Genom en diskursanalys av sex skönlitterära böcker läst av en år 4 har jag utkristalliserat de meningar som beskriver pojk- respektive flickprotagonister. En intervju med läraren gjordes för att ringa in hur dessa elever valt sin litteratur.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

This exam paper has been made with the health care center Aroma in Vetlanda. The work was to deliver a complete web portal with an integrated booking system. The objectives were to provide a complete informative website for Aromas users with the option to make an appointment for a vaccination or health certificate, order prescriptions and get update information directly published by Aromas staff. And to give the staff of Aroma a graphical Web interface to manage the content and the booking system.The report goes through the basic language used and why. Further it takes up it how works and how the final product looks and behaves..

Today there is a keen competition between regions in the world for companies and inhabitants in order to improve regional development and economic growth. In many regions there is an active effort to create a good home base for companies and inhabitants. Since 2003 municipalities in nine counties in Sweden have come together in co-operative agencies in order to work towards more efficient regional development.This essay focuses on the relation between the state and the co-operative agencies in the regional development policy and which possibilities the state gives the co-operative agencies to pursue an efficient regional development policy, both legally and financially. I have researched and analysed this through models and ideas on how the state governs the administration and through the translation theory. The result of my study is that the co-operative agencies have a relatively large amount of freedom to make there own priorities, but the ability to act efficiently within regional development is limited..

AbstractOur life-experiences and our background form the way we act and the activities we are involved in. The overall purpose in this thesis has been to study what habits are to be found in different activities related to the outdoors and how these habits have been developed. Hopefully this work can contribute to a better understanding of the meaning of habits in our lives and thereby play a part in a further differentiated talk about habits and knowledge in society. The background and my theoretical approach has been three views of habits:In practice these patterns of habits are not separable so this approach should be seen as a way of making the development of habits clearer. Another purpose is to study how the following concepts can be related to habits: Reflection, master-apprentice, episte?me, techne, phronesis, interest and tacit knowledge.

Forskningen om internationellt adopterade barn har visat att dessa barn löper en större risk att få språkliga problem, jämfört med sina jämnåriga kamrater. Framförallt har problemen förknippats med svårigheter med abstrakt tänkande, även svårigheter med matematik har uppmärksammats. Forskning visar att de språkliga svårigheterna finns hos närmare hälften av alla internationellt adopterade och det som framkommit är att svårigheterna kan uppstå av två orsaker. De orsakerna som nämnts är i första hand den så kallade språkbrytningen medan den andra orsaken beror på brist på bra mat och uppmärksamhet som ofta uppstår på institutioner såsom exempelvis barnhem. Språksvårigheterna som kan uppstå är dock i de flesta fall möjliga att överbrygga.I detta arbete har intervjuer gjorts med tolv föräldrapar som sammanlagt har 22 internationellt adopterade barn som adopterats mellan tidigt 70-tal och 90-tal.

The aim of this thesis is to describe the subject indexing of images performed at the provincial museum of Jämtland and to evaluate the inter-indexer consistency at the museum. The main questions are: How are photographs indexed in the database SOFIE foto regarding Outline-codes, subject headings and natural language keywords? How does these procedures compare to research and indexing projects? How consistent are the indexers at the museum when choosing Outline-codes, subject headings and natural language keywords? Answers are sought by reading articles about classification, image indexing, indexing language, indexing consistency and by looking at a number of projects attempting to standardise image indexing practice in Sweden. The indexing practice at the museum is also described. In addition a minor inter-indexing consistency study, based on the subject indexing of ten photographs made by five indexers at the museum, is performed.

In 2011, the new upper secondary school curriculum Lgy 11 set out to distinguish the characteristics of the two subjects Swedish and Swedish as a second language. This thesis analyzes the consequences, or rather the underlying premises for such a characterization with the contradictory ideologies of the multicultural society as a point of departure. Using theories of cultural and linguistic hegemony, the thesis applies an ideological critique to the comparative text analysis of the two curriculums. The aim is to reveal the underlying assumptions of the two student bases as representatives of the majority society and the minorities. The results show that the characterizations of the two subjects are dominantly made along the line of the multicultural experience versus linguistic and cultural heritage.

The aim of this master thesis is to investigate how parents? in multilingual families perceive language learning and reading for young children, and how their practice of this can be understood in relation to their language situation and cultural background.This study focuses on the interaction between parents? and young children in the light of the literacy practice. Important concepts such as early childhood literacy and family literacy have been used to study language, culture and literacy practice as phenomena that interact. The theoretical framework is a sociocultural perspective. Through qualitative interviews with seven parents?, it was found that multilingual families have a strong ambition for their children to learn all the languages spoken in the family.