The study was conducted with an landscape approach with an subject related approach in the field of environmental psychology to investigate how road design affects drivers' choice of speed. The purpose was to portray road environments on thoroughfares in urban areas to motivate motorists to keep the speed limit and thus increase road safety for vulnerable road users. The task question was formulated, how can thoroughfares in suburban settings be portrayed to motivate motorists to reduce speed? The study was conducted throughout a literature review of motivational speed measures along with interviews with road design experts at the Swedish Transport Administration. Case studies were conducted on three thoroughfares in the Stockholm suburbs Vallentuna, Upplands Väsby and Danderyd.

The aim of the study was to compare how the population of pine (Pinus sylvestris) and spruce (Picea abies) have changed between 1927 and 2013 in the oak landscape south of Linköping. A field study was carried out in 22 two kilometre lines which also had been studied in 1927. In these lines, which where ten meters broad and had a direction from west to east, the pines and spruces were counted, measured and classified by steam diameter. The obtained result was that the basal steam area (m²/ha) had increased for pine (44%) and spruce (57%) between 1927 and 2013. The amount of trees had increased in all diameter classes except thinner pine and spruce with a diameter of 5-10cm.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

In this thesis the fullcontact sport roller derby is examined and it´s potential to work as a feminist strategy. Through interviews with six women who are active in the Gothenburgbased team Gothenburg Roller Derby the performative aspect of the sport is examined. Focus in the study is toinvestigate how, according to the informants, roller derby can challenge conventional norms about sex and gender. The result of the study shows how the informants through their participation in roller derby are able to perform a different type of femininity and in this process also are empowered as women. The study also shows how the women-only-aspect of the sport is of greatimportance in their experience of roller derby..

In October 2009, a new decision was made concerning the administration of predators which resulted in a new wolf policy in Sweden. This meant that the wolf population now should be limited to 210 individuals by harvest. The new policy also recognized that the public acceptance of this species must increase and the genetic status improved. In the 17th of December a decision was taken by the Swedish parliament that it should become legal to hunt wolves in Sweden. The wolf hunt resulted in debate on a large scale amongst people, some thought of it as a good decision while others thought it was wrong.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

The study aims to investigate Swedish fitness companies positioning and strategic choices when internationalising in the Scandinavian countries and what has influenced this choice. Furthermore, the corporate risk and what obstacles they encountered will be examined.The study was conducted as a qualitative study with a deductive approach. The results are based mainly on primary data from interviews, as well as secondary data.The fitness companies? choice of strategy in internationalisation depends largely on its concept and positioning. The main obstacles in the internationalisation process are lack of communication, language difficulties and regulations.

This paper is intended to provide a picture of which associations water can wake in the human mind from the perspectives of garden history as well as from that of environmental psychology. I hope to paint a fairly broad picture of our perception of water that can serve as a basis for discussion and as a starting point for different forms of design work in landscape architecture. The historical perspective emphasizes the importance of water as a condition for the emergence of gardens and in a wider perspective the importance of water in early cultures. Also, I describe a picture of how water has been used throughout the history of gardens from early Egypt to the baroque era. The garden history analyzed from an art historical perspective gives a picture of human associations to water, and the history behind these associations is presented. As a compliment to the art history approach, I have chosen to highlight our associations with water from the perspectives of environmental psychology and evolutionary science.

The controversial phenomenon of ?seeker-oriented? megachurches are currently transforming the American religious landscape. These churches, some housing up to 30,000 worshippers every week, are targeting religious seekers as their primary objective. Their success in attracting and converting those who usually wouldn?t even think of attending church can in large parts be explained by changes in liturgy, the removal of visible theological discussion and use of shopping mall styled buildings, designed to make the religious seeker feel like home.

The legitimacy of the European Union is being questioned, and this has put focus on the democratic deficit, as the main reason for the negative outcome of the referendum about implementing the last initiated treaties of the union. In this essay the credibility of the problem solving strategy through the communication policy of the commission is being put under the scope. The objective is to treat the credibility of the solution to the main problems of the EU as an important part of how the democratic, political system works and how it deals with taking care of its? supporting and demanding channels of communication. The importance of a citizen platform to form common interests and a strictly European dialogue using media, common debates and several other possible ways to advocate this solution throughout the whole union is stressed here..

Vi lever idag på ett sätt som ställer stora krav på vår miljö och omgivning. Ett sätt att minska människans klimatpåverkan är att använda mer förnyelsebar energi. En sådan förnyelsebar källa är energiskog, vilket kan bli ett viktigt biobränsle. Syftet med detta examensarbete var att undersöka hur de karaktärer som finns i ett landskap kan påverkas, utvecklas och förändras av en energiskogsodling, med fokus på den visuella karaktären och upplevelsen av landskapet. En viktig frågeställning har varit om allmänna intressen kan tillgodoses, som i detta fall energiförsörjning, möjlighet till upplevelse och rekreation och att bevara kulturvärden, samtidigt som hänsyn tas till enskilda ekonomiska intressen.Det landskap som undersökts är Långhundraleden, en dalgång en mil sydöst om Uppsala.

This survey deals with textile production and how it was carried out during the late Iron Age,with main focus on a central place, Uppåkra. A comparison has been carried out betweenUppåkra and two agrarian settlements, Fosie and V. Karaby, from the nearby landscape toinvestigate whether any variation in production can be detected. The value of textiles has alsobeen investigated to determine whether a potential specialization in production may have ledto a surplus.An analytical and comparative method has been used with focus on the context of thematerial.The results show that the textile production vary at the different sites, and that a need fordifferent types of textiles has existed. At Uppåkra, the possibility to produce fine threads andtextiles existed as demonstated by the findings of small and lightweighted spindle whorls.This suggests that the production may have included both fine and coarse textiles.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors.

The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the different dimensions is the crucial point of this thesis. Here the reader gets a detailed insight into the different dimensions and the implications they have on the design of a particular strategic alliance. This examination leads in the end to a more differentiated view on strategic alliances and the insight that no simple models exist, which give a sufficient basis for decision-making and understanding strategic alliances, today.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.