Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to utilize social media is through their youth associations, whose main purpose is to engage young people and spark their interest in politics. Due to the increasing influence of social media, the politicians, parties and various actors have to adapt to its demands, to be able to gain visibility on these platforms. One way to adapt is to become more entertainment driven, because these platforms are a safespace where people find time to relax and have a good time. With a growing emphasis on simplified, engaging and more fun political massages, political communication has changed its form. This phenomenon is referred to as ?politainment? and encapsulates the merging of politics and entertainment. The purpose of this study is to examine and measure the frequency of politainment in Swedish political youth associations political communications.

The purpose of this study is to identify how the needs, demands and preferences for a certain service appear among University students in Kalmar. This is necessary to examine in order to create and design a possible service that will solve the problem with the University students eating habits.This study is based on a qualitative method with quantitative elements. The qualitative method contains of three focus group discussions. The quantitative method contains of a questionnaire. All respondents in this study fits in the target group.One important conclusion that we have stated after the investigation of this study, is that the nature of this problem seems to differ from person to person.

English title: "Motivated system technician wanted" A study of the relationship between two parts in job advertisements". The purpose of this study is to describe the linguistics of job advertisements. The focus is on discursive practice and how the relation between employer and the proposed employee is created through the process of communication in job advertisements. The method concists of two parts: A critical discourse analysis using the three dimensional model for critical discourse analysis by Fairclough and a text analysis inspired by Hellspong & Ledin. 40 job advertisements were examined and the analysis revealed that the majority belongs to the category traditional job advertisement and a minority uses more than one discourse.

The subject for this paper is the Class Action against Skandia Association, a civil organization formed in 2003 with the aim of claiming compensation for some 1.2 million life insurance customers. The background to its formation was one of the largest financial scandals in Sweden in recent times, involving a number of questionable affairs within the insurance corporation Skandia and its subsidiaries, most notably the life insurance company Skandia Liv. The interests of both the stake- and stockholders of the company seem, in certain ways, to have been grossly misrepresented. The scandal, as well as the reaction it spawned, pose a number of questions. In this study, we focus on two: a possible, and in many ways apparent crisis in the representation of interests in Swedish society, and the role of civil society in upholding the balance between these interests.We argue that what is often held to be the ?greed? or ?immorality? of individuals in scandals such as Skandia is, to a great extent, a mere reflection of the ?rational? underpinnings of modern-day capitalism.We find that trust has been a key mechanism of control in the relationships between consumers and agents in pension and life insurance markets, and that ?the Swedish model? that distinguished post-WWII Swedish society was a model heavily based on trust towards existing models of bureaucratic governance.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

This degree project summarizes five years of education at the landscape architecture program at the Swedish University of Agriculture Sciences, SLU, Alnarp and the School of architecture at Royal Institute of Technology, KTH, Stockholm. The project has been carried out by Lovisa Berg and Per Crona in collaboration with DRIFT Scenkonst. This master project is based on the ongoing transformation of a former mining site in Ställberg, Bergslagen situated in central Sweden. The organization DRIFT is in the process of recreating to former industrial mining site as a green cultural center. Their field of artistic examination concerns existential questions connected to the site. The aim is to offer a place for both performing and experiencing contemporary performing arts in Bergslagen. Our objective is to contribute to the growth of the performing arts project and to demonstrate in concrete terms how a conversion of a mining area can be completed, while taking into account both its history and its new function.

Wildlife contributes with many benefits to humans but also brings economic costs. From being eradicated in Scandinavia the grey wolf (Canis lupus) is returning to South-Western Sweden and people are not used to its presence. In Scandinavia carnivores have to co-occur with humans in a landscape used for many different interests. Consequences of wolf establishments are e.g. competition for moose, depredation on sheep and attacks on hunting dogs.

Welding is a common method for joining of metal or plastic construction parts. This report describes several different weld methods in general terms. The report focuses on the GMAW method, specifically MAG welding.A case study has also been performed for the company Wenmec. The task received from the company was to compare the mechanical properties of joints welded with the tube electrode called Nittetsu SM-3A and joints welded with the homogenous electrode called ESAB Aristorod 12.63. Both types of weld joint were welded with the MAG method with an Argon based shielding gas with 18% CO2.

The different aspects of each individual construction project such as the general conditions, design and economic restrictions as well as many more factors mean it is difficult to standardize building processes or plan in detail based on past experiences. As a result operational efficiency is often reduced, and unnecessary waste is generated. To make an organization more efficient and therefore reduce waste production everybody involved needs to appreciate and understand the improvements that can increase the organization?s efficiency. To investigate these improvements a time study was performed on two different construction sites, both of which involved buildings being constructed of prefabricated steel and concrete elements.

Visuella vägledande element kan höja eller sänka en spelupplevelse. Därför har vi gjort en studie kring hur man kan uppnå intuitiv visuell navigation med fyra beprövade visuella vägledande element, nämligen ljussättning, färgkulör, färgmättnad samt objektplacering. Dessa element har använts för att skapa ett visuellt språk i en bana som vi har låtit ett antal respondenter spela och simultant kommentera. Resultaten har varit som väntat, att ljussättning fungerar som det starkast vägledande elementet, samt att respondenterna reagerade på, samt vägleddes av, nämnda element..

Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of social media. The results from the study indicates that every chosen organisation wants to use social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time..

The different aspects of each individual construction project such as the general conditions, design and economic restrictions as well as many more factors mean it is difficult to standardize building processes or plan in detail based on past experiences. As a result operational efficiency is often reduced, and unnecessary waste is generated. To make an organization more efficient and therefore reduce waste production everybody involved needs to appreciate and understand the improvements that can increase the organization?s efficiency. To investigate these improvements a time study was performed on two different construction sites, both of which involved buildings being constructed of prefabricated steel and concrete elements.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

This thesis aims to propose a plausible design and construction of the lost gable pediments of the Glassworks Villa in F?glavik, anno 1875. Through a combination of building inspections, photo analysis and 3D modeling, the researcher utilizes the combined results to digitally recreate the decoration that once adorned the gothic revival villa's gable, to serve as basis for its actual reconstruction. The study further highlights the use of modern technological tools, such as 3D modeling software, to further enhance the understanding of historical architectural elements. The researcher also emphasizes the challenges and considerations involved in preserving and reconstructing historical architectural details for future conservation endeavors..