Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

This study examines the use of building modeling and energy simulations in the design process  of  a  building.  The  take-off  point  is  the  notion  of  energy  simulations  being needed early and throughout the building design process, and that the lack of energy simulations may be explained by the fact that they are time consuming and therefore often too expensive. A greater interoperability between software tools used by relevant disciplines,  such  as  the  architect  and  the  energy  specialist,  would  create  smoother workflows, which would reduce this cost and open up for more frequent and iterative energy  simulation  processes.  The  study  is  an  assessment  of  the  modeling  tool  Revit and  the  simulation  tool  Virtual  Environment  and  whether  they  can  create  smoother workflows, and make leeway for a more frequent use of energy simulations throughout the  design  process.  It  also  investigates  the  limitations  of  what  can  be  examined  by simulations in Virtual Environment. This will hopefully help clarify the future role of energy  simulations  in  design  processes.  The  method  is  a  trial  by  error  approach  of testing the two software tools by building and simulating a model. The results of these tests  show  that  the  workflow  is  not  optimal  (and  therefore  time  consuming)  for frequent  and  iterative simulations  throughout the  design  process,  but  it  also  reveals some  great  possibilities  of  what  can  be  performed  with  these  two  powerful  tools  at hand.  Further  development  with  regards  on  platform  independency  of  the  building information  model,  including  seamless  exporting  and  importing,  seems  necessary  to strengthen the future role of energy simulations..

The competition for the beach promenade in Helsingborg was announced in 2001 and was arranged by the city of Helsingborg. My contribution to the competition represents the main part of my thesis in the Landscape architecture Programme. The competition entry is based on the concept of crossing screens of vertical elements which connect the pattern and structure of the city to the beach and the water. The different materials and designs of the screens relate to the various characters of the different parts of the area and they form a sequence and uniting theme along the beach. In addition to the competition entry which was made in 2001, the thesis contains a second part, made in the spring of 2006. It consists of an Introduction with the competition programme and a description of the starting points, a part called Method where the process is described, and the Conclusion with reflections on the competition entry and the process where I also introduce and comment on some other projects which in different ways have are connected to my concept. .

This degree project summarizes five years of education at the Landscape architecture program at the Swedish University of Agriculture Sciences, SLU, Alnarp and the School of architecture at Royal Institute of Technology, KTH, Stockholm. The project has been carried out by Lovisa Berg and Per Crona in collaboration with DRIFT Scenkonst. This master project is based on the ongoing transformation of a former mining site in Ställberg, Bergslagen situated in central Sweden. The organization DRIFT is in the process of recreating to former industrial mining site as a green cultural center. Their field of artistic examination concerns existential questions connected to the site. The aim is to offer a place for both performing and experiencing contemporary performing arts in Bergslagen. Our objective is to contribute to the growth of the performing arts project and to demonstrate in concrete terms how a conversion of a mining area can be completed, while taking into account both its history and its new function.

The viscosity of air buildings is a hot topic within the construction performers, which the industry feel they have too little knowledge about. This study is mainly aimed against air density in apartment buildings and airflow measurement. The study consists of a theoretical reference, educational visit, interviews and a survey conducted among construction workers at Magistratshagen in Linkoping.Earlier requirement in terms of air leakage through the climate screen was removed and today there are only energy requirement for a dwelling in Boverkets Building Regulations. The difference between a passive and a typical air tight construction is that the passive house have a maximum requirement of 0.3 l /s m2 of air leakage through the building climate screen. The requirement imposed on passive houses is to minimize the supply of power and energy for heating the building.Air tight constructions have heavy demands on the performance and accuracy of everyone involved with the project. The client must specify their requirements and also be prepared to pay for any additional costs. The architect and building planners have to design the building with regard to air tightness. Finally, the construction workers are required to do a careful work in order to get all the connections in the building air tight.The study suggests that an air tight building is a closed system where no forced ventilation exists. There are no reasons not to build too tight as long as there is a functioning ventilation. In this study the authors ask themselves how an air tight building changes over time. No theoretical information has been found on these changes, but the respondents assume that air density decreases with time. The deterioration is mainly assumed to be caused by construction materials changes over time. The study shows that construction workers knowledge of air tight construction is mixed, which they themselves admit in the survey..

Wildlife contributes with many benefits to humans but also brings economic costs. From being eradicated in Scandinavia the grey wolf (Canis lupus) is returning to South-Western Sweden and people are not used to its presence. In Scandinavia carnivores have to co-occur with humans in a landscape used for many different interests. Consequences of wolf establishments are e.g. competition for moose, depredation on sheep and attacks on hunting dogs.

Danmarksplass is situated just outside the centre of the city of Bergen on the Norwegian west coast. It was built in the 1930´s as a result of an architecture competition won by the prominent Norwegian architect Ole Landmark. Danmarksplass was originally meant to function as a local square, but its location next to Fjösangerveien, a road that caters for most of the through traffic in the Bergen valley today and is part of one of the main European roads, E39, would prove it difficult for that idea to prevail. Along with the ever increasing car traffic, Danmarksplass has more and more become a very busy traffic junction. Nowadays the car is the sole ruler of Danmarksplass.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

The aim of this study is to describe how Swedish research librarians feel that their work has been affected by electronic journals. The study focuses on medical electronic journals accessed through consortia agreements via Bibsam, the Royal Librarys Department for National Co-ordination and Development. This thesis includes two main parts: a literature survey and an empirical study. The literature survey shows that since the 1990´s most research libraries are hybrid libraries including both printed and electronic information sources and that librarians tasks to seek and organize information have remained but the tools have changed. Qualitative interviews were performed with four librarians at two university libraries and one university college library on how their work with electronic journals differed from their work with printed journals, which new tasks the electronic journals have brought and which have disappeared and how the librarians professional role has been affected.

As an increasingly rationalized forestry and agriculture have human interference in the form of tradition, grazing and use declined. There is a strong link between biodiversity and disturbance of the landscape. In sandy soils many insects and plants require exposed sand to survive while the disorder may contribute to seed dispersal in the woodlands. On behalf of O-Ringen Skåne 2014, a study of the interference from orienteering in sandy soil and the forest during competitions conducted. The aim is to clarify the interference of which orienteering runners contributes, through to inventory presence before and after the competitions in the bottom and field layer in three locations.

For several years has there been a leading line from the government and the municipalities in Sweden to invest in schools and school grounds. The outdoor environment of schools has been rediscovered and given a greater importance. Investments have been made both practically with reconstruction and in a research context. Although, my work started with an assumption that these investments were mainly made at primary schools, and that secondary schools were set aside. The thesis This is my schoolyard.

Globalization has among other tendencies led to the emergence of new ways of doing business. One of the ways for organizations to meet the demands of a new competitive landscape has been through management accounting change, a field which has become increasingly popular in research. This paper builds on that research and seeks to investigate the case of the implementation of a new management accounting system in a Swedish company which was triggered by strategic change. Commonality through the interactive approach is by some researchers seen as a key to successful change. This approach is contrasted to the importance of symbolic constructs and change recipients? cognitive effort to understand the meaning of change for which Framing theory is applied.

An increase interest of new methods and tools has begun to grow in the real estate business, this new trend causes an increase in new programs that aim to simplify processes of energy-efficiency and environmental issues.After consulting with Björn Alsmark from Bjerking AB, an architect and engineering company, we made a decision that the Degree Project is going to examine the program IES (Integrated Environmental Solutions) with some integrations from Revit Architecture application.To be able to examine IES, we got access to a completed project from Bjerking. The project is a nursery school in Uppsala. An application has been handed in from Bjerking to make this project to a Green Building-certificated project. According to Bjerking own calculations (with the energy-calculation program Enorm), the consumption of energy of the nursery school is 48 percent lesser than required by BBR.An evaluation of IES and Enorm has been made with an aim to compare these two programs and find out if IES is an appropriate program to replace Enorm. Does Enorm or IES come up to BBR´s recommendations?The Degree Project cover 15 ECT, that required several adjusting and delimitations, and the study sketch ended with a literature study.After finishing the study sketch the modeling of the nursery school began.

The intent with this paper is to investigate the medieval habitation in central Old Uppsala. This time-period has over the years been neglected. Therefore I wish to summarize and ana-lyze the medieval habitation to see what can be said about its continuity, and also to investi-gate why it is located in certain areas.Due to the amount of source material I have limited my investigation area to the central Old Uppsala. It is possible that this limitation will affect the result of the research but without the limitations the investigation area would have been too large to handle.The source material has been collected from excavation reports and the summarized. My theory is material culture and material agency.