Syftet med detta examensarbete är att ta fram en kommunikationsstrategi för att underlätta initierandet och upprätthållandet av samverkansprojekt mellan studenter på Campus Helsingborg och näringslivet i nordvästra Skåne. Examensarbetet är gjort på uppdrag av och i samverkan med Idéforum Nordvästra Skåne..

KME är förkortningen för huvudämnet Kultur, media, estetik på lärarutbildningen på Malmö högskola. KME-pedagoger strävar efter att i vardagen bearbeta innehåll genom att använda sig av olika former av kommunikation såsom estetiska uttrycksformer. Syftet med vårt arbete är att undersöka om det finns något värde i att ha KME-pedagoger i skolan genom att se på vad personer som deltagit i projektet Lära på riktigt anser att det har lett till. Genom att utföra kvalitativa intervjuer två år efter projektet med elever och pedagoger som har arbetat enligt KME:s formuleringar vill vi få kunskap om huruvida denna undervisningsform uppfattas som lek eller lärorik. Vi vill ta reda på om det praktiska arbetet kring filmskapande, som ligger inom ramen för KME:s grundtankar, kan vara en hjälp då det kommer till att förvärva kunskap.

Bakgrund: I det kunskapssamhälle vi är på väg in i blir kunskapen viktigare även för företag. Väl använda rutiner för överföring och skapande av kunskap lägger grunden för bestående konkurrensfördelar. Syfte: Syftet med uppsatsen är att skapa en modell för överföring och skapande av kunskap i en organisation. För att göra detta kommer vi att: · Ge en definition på kunskap. · Studera förutsättningar och hinder som finns vid överföring och skapande av kunskap.

The purpose of this study was to investigate how the daily press, morning and evening papers respectively, describe homeless people and their situation from a number of chosen articles. Was there a possibility to make clear if the public opinion of homelessness has changed from a media perspective during the last five years? In order to meet the purpose of the study, the authors have used discourse analysis of the chosen articles as well as the theory of social constructions and the theory of stigmatizing. The articles have been chosen from the two largest daily morning papers and the two largest evening papers. From each article many rich and close quotations are used, which subsequently have been analysed and interpreted.

This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other. Specifically, we have used the pre-electioninterviews with the party leaders from Sweden?s two biggest parties. Furthermore, we have chosen to focuson Sveriges Radio, the Swedish public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ?serious? profile, focused on producing quality news and otherjournalistic products, while P3 is leaning towards a younger audience and describes its own work as ?soft,humorous and important radio?, mixed with music and other forms of entertainment.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

Each December thousands of Swedish families sit down to watch the annual "Christmas calendar", a series containing 24 episodes. Since the start in 1960, the Swedish public service television company, Sveriges Television, have broadcast a Christmas calendar every year, and is now seen as a firm tradition, attracting audiences of all ages, though the main audience is children. Research has shown that children?s television programs to a certain extent have the same function as news journalism has in agenda setting. Media, together with feedback and interaction with other individuals, plays a big role in the process of socialization.

The purpose of this study is to highlight the existence ofpersonalization within Swedish political parties along withhow the parties work with this phenomena in order to achievemore voters.The method used is personal interviews with politiciansfrom four different government parties. As a complement, interviews with a political expert was also made. All parties use personalization in different ways as a strategy tocreate dialogues and relationships with both media and voters. We distinguished two sorts of personalization: individualization and privatization, and discovered that not all parties use both..

SammanfattningTitel: Ge ditt varumärke ett lyft! ? en studie om hur företag bygger och stärker sina varumärken i sociala medier.Författare: Emilia Sjögren och Sofie Tellram.Handledare: Navid Ghannad.Nivå: Kandidatuppsats, marknadsföring (15hp), VT 2012.Nyckelord: Sociala medier, Varumärke, Kommunikation, Sociala nätverk, Bloggar.Syfte: Syftet med uppsatsen är att beskriva hur företag kommunicerar i sociala medier samt vad som är syftet med att kommunicera. Genom detta vill vi få ökad kunskap och förståelse för hur företag kan bygga upp och stärka sina varumärken genom sociala medier.Metod: Uppsatsen har en kvalitativ metod med en deduktiv ansats i vilken tre fallföretag intervjuats. Företagen är kunniga inom sociala medier och arbetar aktivt med dessa.Teoretiskreferensram: Detta avsnitt inleds med traditionella kommunikationsteorier följt av kommunikation i sociala medier. Teoriavsnittet avslutas med övergripande teori om varumärken.Empirisk studie: I denna del presenteras de intervjuer som genomförts med tre fallföretag.Slutsats: Uppsatsens slutsats är att företag bygger och stärker sina varumärken i sociala medier genom olika aktiviteter och utifrån vad som är företagets syfte med kommunikationen väljer de socialt media..

By studying literature concerning design, didactics and reflection, and complementing those explorations with interviews with experienced design educators, this thesis challenges the idea of aesthetic media education being purely aesthetic in its characteristics. Drawing from their own experiences as a media aesthetics educator and an industrial designer, the two authors argue that the work flow used within most fields of design, commonly known as the design process, might provide a suitable didactic alternative to a field of education lacking relevant methodology. The literature study offers a better understanding of the design process and how it may be defined and viewed within an educational context. The interviews provide a more practical insight into the world of design education. The result shows that the design process as a didactical method theoretically offers both elements of critical thinking as well as direction and frames for students lacking aesthetic and artistic experience.

The Swedish Military Defence is about to make a large reorganization. Surplus, everything from tanks to personal underwear, enough to equip 800,000 soldiers will be destroyed or sold to the highest bidder. This thesis is a discourse analysis about the argumentation in media between the Military and the enthusiast, who are interested in military vehicles and military surplus..

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.