Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

Syfte: Syftet med studien är att undersöka hur Apple och HP, genom att kommunicera sina SR-initiativ i sina hållbarhetsrapporter, legitimerar sin verksamhet för sina intressenter. Metod och material: Kritisk diskursanalys av Apples och HPs hållbarhetsrapporter. Huvudresultat: Apple och HP legitimerar sin verksamhet i sina hållbarhetsrapporter, genom att anpassa det språk och ordval som används. De ordval som görs ger direkta konsekvenser för hur företagen framställs i sammanhanget och påverkar hur de fråntar sig ansvaret av sin verksamhet..

The purpose of this thesis is to examine how five public libraries reason about the use of social media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of social media today? How do libraries look upon their own use of social media? And have the libraries formulated any goals about their use of social media, and what are their thoughts on this? The methodology used in this thesis is a content analysis of the libraries social media and a questionnaire interview which was sent by mail to all of the libraries involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the social media used by the libraries. The libraries find that social media is a good way to connect and communicate with their users, but they feel that the time they spend on their social media is not enough.Our study also shows that most of the libraries have not formulated any goals for their use of social media, and that they do not have any intentions to do so..

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

Den här Uppstatsen undersöker hur ?media? kan överföra stigmatiserande rumsliga representationer av bostadsområden. Det område som denna studie fokuserar på är stadsdelen Gottsunda i Uppsala, där artiklar publicerade av Upsala Nya Tidning analyseras. Studiens syfte är att undersöka och analysera de mediala diskurser som finns kring Gottsunda, hur dessa påverkar den generella bilden samt i vilken grad detta kan bidra till rumslig stigmatisering av området. Detta görs utifrån en socialkonstruktivistisk ansats där kritisk diskursanalys används som metod för att analysera artiklar relaterade till Gottsunda.

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

I denna uppsats undersöker jag hur språkrekommendationerna i Språkrådets frågelåda legitimeras och vad läsaren måste acceptera som sant för att rekommendationerna ska vara rimliga. Det är en kritisk diskursanalys som ser makt som socialt sammansatt. Jag använder metoderna legitimeringsanalys och presuppositionsanalys.Resultatet visar att frågelådan legitimerar jämställdhet, språksystemet, språkbrukarna, och tydlighet som det som har eller borde ha makt över språket.Slutsatsen är att Språkrådet aldrig själva tappar sin egen makt, även när de legitimerar andra som makthavare i en viss fråga..

Spekulationer i media ökar under stora nyhetshändelser där ny information inte dyker upp (Nord & Strömbäck, 2002). Genom en kvalitativ studie i form av kritisk diskursanalys och en källkritisk analys, studeras i den här undersökningen vad Dagens Nyheter och Aftonbladet publicerade rörande Malaysia Airlines plan MH370 under två veckor efter planets försvinnande. Fyra artiklar från varje tidning har valts ut och analyserats utifrån kritisk diskursanalys samt källkritik, och sedan har det insamlade materialet jämförts för att försöka se likheter och skillnader i tidningarnas rapportering. Med stöd från teorier om nyhetsvärdering, nyhetsförmedling, tidigare forskning och tidigare nämnd källkritik har ett resultat nåtts som visar hur båda tidningarna publicerat teorier och spekulationer kring vad som hänt med flight MH370.Tidningarna har valt olika angreppssätt i sin rapportering genom skillnaden i hur de förlitat sig på nyhetsbyråer och andra mediers material. Dagens Nyheter har till större grad använt sig av de stora nyhetsbyråerna, medan Aftonbladet i större utsträckning sökt andra mediers rapportering, samt svenska experters uttalanden..