The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.

This thesis presents the implementation of a knowledge base system for rough sets [Paw92]within the logic programming framework. The combination of rough set theory with logic programming is a novel approach. The presented implementation serves as a prototype system for the ideas presented in [VDM03a, VDM03b]. The system is available at "http://www.ida.liu.se/rkbs". The presented language for describing knowledge in the rough knowledge base caters for implicit definition of rough sets by combining different regions (e.g.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.

Title:Knowledge system - a new way of observe the company Authors:Malin Pärmborn och Susanne Gidlöf Tutor:Anders Nilsson Department:Department of Business and Management Blekinge Institute of Technology Problem:How can processes of problem solving in a project contribute to generation of organizational knowledge in a knowledge company? Course:Master thesis in Business Economy Purpose:By describe the processes of problem solving in two different projects of our two chosen knowledge companies, we will clarify whether problem solving contributes to the generation of organizational knowledge. The purpose of this research is to increase the management consciousness concerning everyday processes that will contribute to the creation and transfer of knowledge. This is a condition to transfer human capital to structure capital and thereby decrease the company?s vulnerability. Approach:We gathered the data we needed through conversations and interviews with people on the two knowledge companies.

This essay aims to investigate how students in upper secondary school perceive the subject religion A. The study is both qualitative and quantitative and I will use a survey to investigate the perception of religion among students both vocationally oriented and theory oriented. I will use questions concerning religious background and perception on the subject in relation to the curriculum but also try to investigate whether there are differences on perception between the vocational and theory orientation. The theoretical approach is mainly based on the curriculum concerning religion A but former research is also used such as books written by Sven G Hartman (2000), Ulf Sjödin (1995), Ove Larsson (1991), Elsie Davidsson (1989) and Anders Törnwall (1988). The result in the study is that students for the most part perceive the subject religion A as something positive and the background has a connection to their present perception.

The purpose of this essay is to critically review three different contributions to the agency ? structure debate from a political science perspective. My opinon is that the agency ? structure debate is one of the main problems within the social science. The theories which I will examine are Lennart Berntsons theory from 1974, Lennart Lundquists from 1984 and Walter Carlsnaes from 1992.

The purpose of our study is to get more knowledge about how moral dilemmas affect social workers in their work. This because we find that a big part of social work involves ethic reflections and that is why we find it important for social workers to have knowledge about how they should and can think and act in these situations. Ethic statements exist for social workers to use in their work but we haven?t found any guidelines for concrete situations and that?s why we decided to study this area. Questions we want to answer are how do the social workers define moral dilemmas in social work? How do the social workers deal with moral dilemmas in their work? How do moral dilemmas affect social workers in their work? This is a qualitative study with interviews from seven social workers from one social service office although they are from different units.

This thesis is a study of Parties as an outflow of societal changes where the aim has been to find out how parties are affected by societal changes and how they justify to new party formation. This is done by using a theory called Parties as an outflow of societal changes which is a theory developed by Swedish researchers in Political Science. To confirm the theory it is necessary to do an argumentation analysis of one external developed party?s electoral program. In this case the party selected is Feminist Initiative which brings a different view on how the society of Sweden should look like.Selected parts of the argumentative analysis will be examined with the purpose to give a perspective on how Feminist Initiative values the changes in society and how they describe their role as a new party.The main question of this study is; Are new parties an outflow of societal changes? The basic arguments includes that along with societal changes in Western Europe also changes the view of a representative democracy in which political parties play a central role.

The aim with this masters thesis is to investigate how gender is presented in Swedish picture books, in order to give librarians and other actors in the field knowledge about what kind of books they supply impressionable children with. I investigate if and how the changes concerning gender-equality in the Swedish society during the last 25 years are reflected in childrens literature, and compare how men and women are portrayed in four books from the early 1980s with four books from the 2000s. My study is delimited to three aspects of character formation, introduced by Maria Nikolajeva: description of psychology, actions and relations to other characters. It is carried through by consultation of Yvonne Hirdmans theory of how men and women are held apart and that the man in this relation constitutes the norm as well as Nikolajevas list of typical male and female characteristics. By reading and interpreting the chosen books, I analyse both text and pictures.

The purpose of this study has been to investigate how frequently, and in witch ways, theories concerning the "late-modern" society are being used in the contemporary research of social work. My thesis is that theories concerning the late-modern society could be useful in social work research, foremost to shed light on, and broaden the understanding of, dilemmas and problems that are specific to the contemporary society. In the study I'm investigating all doctoral dissertations on social work written in Sweden between the years 2003 and 2006, and to execute the study I've applied a text analysis method in four steps. Simplified the four steps of the analysis can be said to investigate, if, how frequent, and in what way theories on the late modern society is being used in social work study. I'm also specifically investigating how problems exclusive to the late-modern society is being taken under consideration in the dissertations.In the analysis of my results I take a critical theory approach and I also discuss if theories on late-modernity is to be seen as a paradigm in the field of social work science.

The aim of this thesis is to examine librarians' view on the knowledge and competence required at a small public library and how they look upon their education in retrospect. Library education in the 1970's and 1980's was mainly practical, a vocational training, but since 1995 the education results in an academic degree in Library & Information Science. Due to this, we focus on the ongoing generation shift in Swedish libraries as an aspect of knowledge and education. The empirical study is based on interviews with librarians working in minor public libraries. The informants form two groups, based on their education; ?old? ones and ?new? ones.

The family and relatives caring of older people in Sweden lies on an old tradition. By legislation the responsibility for the older people has gone through a development from the family to the society. According to the new social service law (2000) it is not that clear that the utmost responsibility lies on the society. According to the social service law ( 5th chapter, 10 §) the municipality should ease things up by giving support and relief for relatives taking care of older people, prolonged ill and function disabled people. The purpose with the study was to examine how the family care givers are finding their everyday work and their experience of the support that the society is giving.

Throughout the years the Swedish local history societies have collected a large quantity of material, consisting of photos, documents and items, among others. As the society has become more computerized, the need has increased for these collections to become digitalized. This is a way to make their media more easily accessible to the general public, but also to easily be able to archive and preserve for example photos and videos electronically.This thesis concerns itself with the work we have done for the local history society of Nyed in Molkom. The task set before us consisted of creating both a website for the society, and a reliable database from witch the website draws its information. This project allows anyone with administrator privileges to upload new files and any additional information.

Because of among other things the globalization and a focus on core competencies knowledge has become very important for the companies of today, especially for research-intensive companies. The problem is that the companies become more sensitive to how knowledge is created and spread, that is, how organizational knowledge is created. Especially sensitive are companies who are small, young and research-intensive. The purpose with this thesis is to explore how organizational knowledge is created in small, young and research intensive companies.The theory is based on a five-phase model of organizational knowledge creation and four modes of knowledge conversion described by Nonaka and Takeuchi (1995). These concepts constitute the foundation of the analytical model used in the thesis.The study is carried out by qualitative, highly structured interviews with low standardization.

Aims: Patient associations have been around for some time and research has shown that such associations can influence society, politics and how diagnoses are thought of. This study is a comparative analysis of two patient associations in Sweden. The first association called Attention represents people diagnosed with neuropsychiatric disorders such as ADHD. The other association called RSMH represents people diagnosed with mental illness such as depression. The aim of this study is to explore the social and political agenda of these associations and to explain their relation to biological, psychological and social models of explanation.Method and theory: The method used was a qualitative document analysis using documents produced by the associations themselves as well as documents from media and politics.