Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

The purpose with this project is to evaluate which of today?s technologies for creating web applications is the most suitable to use when constructing web portals. From a great amount of different technologies, five of the most widespread and well known technologies have been chosen and closely examined on nine different web portal specific criteria. The result from this evaluation is a table where all the grades for each technology is displayed. With the help of this table, it is possible to get an idea about what technology is the most suitable to use when constructing a specific web portal.

My paper, ?Us and Them ? an analysis of the creation of ?the Other? in The Reluctant Fundamentalist and The Boy in the Striped Pyjamas?, aims to examine Mohsin Hamid´s and John Boyne´s novels from the years 2007 and 2008. The paper tries to answer the following questions: How is ?the Other?and?Us and Them?created in the novels? And: What consequences does the thinking in terms of ?the Other?and?Us and Them?lead to in the novels? The examination is done through the method of close reading and by applying the theory of Orientalism and Edward W. Said?s analysis of the theory to the reading.It is, I believe, of utmost importance for teachers to create unity among their pupils, and peaceful and democratic classrooms where co-work is promoted.

This study is about differences in knowledge regarding animals. In the study five year old preschool children from a city were compared to five year old preschool children in the suburbs with multicultural background. The study is also about where children´s knowledge about animals comes from and how educators can make a positive difference. To find this out standardized interviews was used on 23 children from four different preschools, two preschools in the suburbs with 15 children and two preschools in the city with 13 children. A survey was sent out to the educators within these preschools to gather background information on what the children do regarding animals.

Problem discussion:To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers? needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main task to support local sales offices around the world in their work with different sales projects. Because of the number of ongoing projects Sales PM needs to be able to screen among these and focus on those where their help will be most valuable for the company.

Internet and social networks have become important features in today?s society. We spend numerous hours on browsing and communicating through these platforms. This development has also led to a shift of power from businesses to consumers. Today?s consumers have more control of if, when and what messages they are exposed to.

The aim with the thesis is to get deeper knowledge in one of the subjects botany, livestock technology or economy. I have chosen to get deeper knowledge in how to store potatoes. How are you going to act to keep the quality on the potato during the storage, with a minimum of weight lost? My aim with this thesis is to get a view over how the potato act in storage space. The storage environment is very important in the storage space.

Background:An increasing number of patients with an oncology diagnose will be seen in the future. The oncology care is complex and in great need of nurses with a high level of competence. There is a lack of previous research in the specialist oncology nurses competence and therefore knowledge of their skills can reveal an understanding of their competence.Aim:The aim of the study was to describe the competence of the specialist oncology nurse.Method:Four oncology nurses and two directors of oncology care were interviewed. The interview text was analyzed using qualitative content analysis.Results:The result showed that the oncology nurses had developed six different competences within different areas. These competence areas were assertiveness, patient-centered care, ethical and moral-, pedagogical-, to lead and develop- and theoretical competence.

?Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.? ? Louis L?AmourKunskap är ofta något som tas för givet och som självklart i många organisationer men faktum är att kunskap är en värdefull som resurs som rätt hanterad kan vara en väldig tillgång för en organisation. Kunskapshantering eller knowledge management benämns den organisationsteori som behandlar tillvaratagandet av kunskaper som resurser. Centrala begrepp inom knowledge management är erfarenhetsåterföring och kunskapsöverföring, att de lärdomar som organisationen får i uppdrag och projekt ska föras vidare till övriga personer inom organisationenså att de kan användas av andra i senare i projekt.Samhällsbyggnadssektorn är en stor sektor i Sverige med uppemot en halv miljon anställda. Det är en bransch som ofta brukar beskrivas som konservativ och ovillig till förändringar.

 This essay is about a little community in Sweden where the identity as a citizen of Vadstena expresses itself in different ways, whether the individual has immigrated or has been living there for generations. It is also about those processes and structures creating an experienced alienation and an equally strong expressive perspective from within. How does the social construct appear to those who want to be integrated, and for those who are supposed to integrate the immigrants?.

An increasing global population and a worldwide growing urbanization has raised the questionabout the future food security in cities all over the world. Peak-oil limits the access to cheap fossilfuels which threatens the global food-supply chain. This has resulted in a larger awareness anddiscussion related to urban agriculture. Growing crops and keeping animals within the city-borderscould be one way of creating a more robust and sustainable food supply for city dwellers. However,to enable an expansion of the urban agriculture many theorists argue that policies and institutionalstructures that supports and promotes city farming have to be developed.

Background Nightingale attention that hygiene was an important task to prevent health- related infection. Today there are guidelines how hand hygiene should be followed, to prevent health- related infection. Good knowledge and education in hand hygiene and its consequences if it?s not followed is of great importance. Hand hygiene should be performed before and after the clean and the unclean work with patients and materials.

Ever since the nation-state has existed identity has been a big deal, it is told that identity is a tool needed to be able to receive consensus from the people concerned on a certain matter. As the European Union is continuously shaped and reshaped due to changing geographical borders, as a consequence of new member-states the aim to integrate the Union equally across its surface has not been an easy task to solve. A lack of trust from the inhabitants in the European Union is a fact, and therefore the main duty of the Union has become to rebuild the trust from beginning to end, creating a Union which easily can be identified with. Since the process of national identity relies upon an excluding-including process and the use of the Other, the identification process on an European level has indeed had fierce effects on the inhabitants within and outside the Union.One of many things that this essay aims at showing is how mythmaking has become a way used by the elite in the Union to integrate a European identity, the myths refer back to a Golden Age when Europe was prosperous and in bloom. Among other tools used to integrate and create a European identity we find such as; unity in diversity, a cultural inheritance based on common denominators such as Christianity and Latin traditions, symbols and a European citizenship.

Denna rapport ger en bild av vilka olika saker byggherrar i Sverigeanvänder sig av idag för att öka den sociala hållbarheten. De projektsom studerats är Bygga om Dialogen i Malmö, Älvstaden i Göteborg,Vivalla i Örebro och föreningen Byggemenskap.Genom att intervjua en person från varje område studeras likheteroch skillnader i hur man arbetat med den sociala hållbarheten vidbyggnation. I Malmö och Örebro studeras arbetet med att öka densociala hållbarheten vid renoveringsobjekt, hur får de hela områdensom länge haft ett dåligt rykte att bli socialt hållbara där stort fokusligger på att anställa långtidsarbetslösa.I Göteborg och i föreningen Byggemenskap fokuserar man på attföra in den sociala hållbarheten vid nybyggnation och hur vi kan byggahyresrätter som har en lägre hyra än nybyggda lägenheter i dagslägethar..

The aim of this thesis is to study through discourse analysis how users talk about librarians and the librarian profession and what perceptions they have regarding it. I have tried to do this by asking the questions: How do the users describe librarians and the librarian profession? Are there any patterns in what they say? The method and theory I have used is Laclau and Mouffes? discourse theory and partially structured interviews. The material consists of interviews with eight users that are both women and men, both students and members of the public and they were between 25 and 50 years old. In the material I found two discourses: the discourse about librarians and the discourse about the librarian profession.