ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

Syftet med denna uppsats är att undersöka vilka stadsförnyelsegrepp som använts i strävan efter en attraktiv stadskärna och vilka utmaningar som finns för att uppnå detta. Uppsala används som det empiriska exemplet. Ett särskilt fokus på hur gatuplansverksamheter i tretton kvarters förändring de senaste tolv åren kan kopplas till attraktivitet i stadskärnan har presenterats. Uppsatsens resultat grundar sig på dokumentgenomgångar, intervjustudier samt en kartläggning och behandling av data avseende gatuplansverksamheter i Uppsalas stadskärna. Intervjuerna har genomförts med aktörer som har intresse i utvecklingen av stadskärnan i Uppsala.

AbstractOur study illustrates how disabled high school students, their assistant and physical education teacher experience inclusion within the physical education. A total of seven interviews have been done to show their experiences. The questions we have chosen are: How do the student, assistant and physical education teacher experience their relationships? How do the student, assistant and physical education teacher experience the physical education? How do the student, assistant and physical education teacher experience inclusion of the student in the physical education?To illustrate their experiences a total of seven interviews have been done. They were carried out at the students schools, in the environment they are familiar to.

Researchers claim that stress has become a word of fashion and is now frequently used. They also state that there is no accepted definition that can easily describe the concept. In this essay, I have examined children and stress. The aim of the diploma work is to illustrate stress more closely the stress concept, the underlying reasons that can influence children and how teachers and school staff support children in their stress handling. My three issues are: What is stress? What stressors put children, at home and at school, in a stress situation? How can teachers help children to manage their stress? The diploma work is based on a literature study in order to find out what has been written on the subject in earlier research.

Researchers claim that stress has become a word of fashion and is now frequently used. They also state that there is no accepted definition that can easily describe the concept. In this essay, I have examined children and stress. The aim of the diploma work is to illustrate stress more closely the stress concept, the underlying reasons that can influence children and how teachers and school staff support children in their stress handling. My three issues are: What is stress? What stressors put children, at home and at school, in a stress situation? How can teachers help children to manage their stress? The diploma work is based on a literature study in order to find out what has been written on the subject in earlier research.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

Title: Interorganizational accounting in close relations ? A case study of the relation between a big purchasing company and two of their most important cooperation partners Course: Master thesis in Business and Administration within Accounting, 30 ECTS Advisor: Gun Abrahamsson Theoretical framework: This thesis uses theories of business relationships, management information systems and interorganizational accounting. Conclusions: Despite a difference in the relations the interorganizational accounting is designed and used in a similar way. The interorganizational accounting that exists in the two relations has a medium scope, fast timeline, high aggregation and high integration. The information is mainly used for attention directing and for decision making.

AbstractTitle: Who said what? ? A qualitative content analysis regarding the UD?s, the government?s and the travel agencies after the Tsunami disaster.Number of pages: 38Author: Malin HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Autumn 2006University: Division of Media and Communication, Department of information science, Uppsala UniversityPurpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment.

Abstract The aim of this study is to create a pathway through Gustav Sandgren?s short-story collection Skymningssagor and the second collection with that title, based on his social criticism, notions of art and nature, use of fairytale motifs and finally, his view of the metaphoric liberation of mankind. The study is based on a comparative and thematic investigation, illustrated by examples from Sandgren?s short stories. The theoretical framework is based on Eva Nordlinder?s study of the art fairytale in Sekelskiftets svenska konstsaga och sagodiktaren Helena Nyblom (1992) and Konstsaga och Kultursyn (1992) as well as Torben Brostrøm?s study of the folktale in Folksagan och den moderna litteraturen (1992). The investigation shows that Sandgren?s social criticism permeates his short stories, but that his keys to salvation, nature and art (first and foremost music) exist to help mankind rise above our shackles. The investigation also shows that Sandgren?s short stories are firmly placed within the tradition of the fairytale and the romantic notion of a relation between nature and man.  Keywords social criticism, fairytale, nature, music, art, liberation.

Skadliga nivåer av stress och därtill relaterade sjukdomar är ett väl belagt fenomen bland svenska lärare. Dock finns det ingen likartad forskning om svenska förskolepedagoger. Syftet med föreliggande studie var att undersöka om arbetstillfredsställelse, stressupplevelse samt empatisk förmåga i arbetet uppvisade samband hos förskole­pedagoger. En enkätundersökning gjordes där förskole­pedagoger fick besvara frågor angående arbetstillfredsställelsen, stressupplevelsen och empatisk förmåga. För att mäta dessa tre variabler användes ett svenskt instrument Satisfaction with Work Questionnaires samt en empatiskala om vilka känslor de kände för ett barn i tre fiktiva berättelser.

Abstract Many researchers in social work believe that in today's society require the interaction between organisations takes place on social problems. This study examined the interaction between the police, social services and schools.The purpose of this study are as follows; the aim is to investigate the interaction between social services, the police and schools about young people aged 12-18 years who are at risk for abuse and crime.My questions are: How do the different professions interact regarding young people at risk for abuse and crime? How do they meet young people in their daily work? What obstacles can the different professions see in interaction? What effects do the different professions see in interaction?The study is a qualitative study conducted with semi-structured interviews. Respondents have been two from each organisation.The theory used in the analysis of empirical data is new-institutionalismen. New-institutionalism is a theory developed from organizational theories.

An environmental review has been carried out at FORIA AB, a transportation- and machine service company, to analyze the company?s environmental aspects from the transportation segment. This report describes the essential background and the methods of identifying and evaluate the environmental aspects. It also describes how the work with the environmental aspects often vary between different actors. The design of the ISO 14001 is intentionally broad in order to apply on all sorts of activities and organizations.

AbstractThe aim of this thesis is to examine Interreg as an instrument for regional policy in the European Union. Interreg is an initiative designed to strengthen economic and social cohesion throughout the European Union by fostering balanced development through cross-border, transnational and interregional cooperation. But how does it work in practise? Three main questions are asked to answer this:How well does the implementation in the programmes work?How does the programme management look and how well does it work?What degree of efficiency does Interreg show in financial and physical effectiveness?With evaluation and implementation as theories the questions are answered together with a qualitative method. The conclusions that can be drawn is that Interreg strengthen European unions economic and social cohesion in form of integration and regional development that in many ways make it easier to travel and trade over the borders.

Introduction: Anxiety and depression are common among patients enrolled in psychiatric outpatient care. Ear Acupuncture is an alternative form of treatment that has been shown to relieve anxiety and depression in previous studies.Aim: To evaluate ear acupuncture as a group treatment for depression and anxietyMethod: A psychiatric outpatient clinic has been offering group treatments with ear acupuncture for anxiety and depression for 5 weeks. Participants of the study have answered self-rating scales Montgomery Åsberg Depression Rating Scale, Beck Anxiety Inventory and Sheehan Disability scale before and after the treatment period. Material was collected in the period 2008-2012 and has been analyzed in SPSS.Results: Data from 31 patients were included in the study. The results from the study showed a significant difference, between the measurements before and after treatment, with a reduction of the average values in the three different scales.Summary: From this study, it is difficult to draw any conclusions about the effect of ear acupuncture.

Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.