Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

The first aim of this study is to examine what the differences are between the Classic directive (directive 2004/18/EC of the European Parliament and of the Council of 31 March 2004 on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts) and the Revised Classic directive (directive 2014/24/EU of the European Parliament and of the council of 26 February 2014 on public procurement and repealing Directive 2004/18/EC) when it comes to social considerations in public procurement. The second aim is to examine if the revision of the directive has solved the prior existing problems regarding social considerations in public procurement. In this paper a traditional European legal method is used. The examinations show a number of things, including the Revised Classic directive involving codification of case law, references to other sources of law and some clarified rules as well as new provisions. The regulations regarding reserved contracts, technical specifications, and selection criterion are satisfied in the Revised Classic directive.

The purpose of this study was to examine how social services in Örebro working with young people vulnerable to honor- related violence and oppression. Further the purpose was to investigate recognition of guidelines that could act as support in the work with honor- related violence and oppression, and also however the work with these honor-related cases could have an emotional impact on the social worker. To answer these questions a qualitative study using interviews was performed with four social workers in Örebro. The results have been analyzed and interpreted in relation to previous research conducted in the field of honor research. Further three theoretical perspectives have been used in the interpretation of the results; implementation theory, sociology of emotion and coping.

Bakgrund: När människor drabbas av venösa bensår kan vardagen drastiskt förändras. Ett stort antal individer drabbas av bensår och incidensen ökar med åldern. För att kunna ge en god omvårdnad behöver vårdpersonalen ökade kunskaper för att förstå bensårens inverkan på individens dagliga liv. Syfte: Syftet med studien var att beskriva hur det är att leva med venösa bensår. Metod: Studien utfördes som en allmän litteraturstudie.

Forskning indikerar att det bland äldre existerar en starkare koppling mellan socialt nätverk och subjektivt välbefinnande än bland yngre grupper. Syftet med föreliggande studie var att utifrån äldres egna upplevelser kartlägga på vilket sätt mänskliga relationer anses skapa subjektivt välbefinnande. Sju deltagare i åldrarna 75-88, varav en man, intervjuades. Studien uppmärksammade ett dubbelriktat samband mellan hälsa och relationer. Hälsa, som både faktisk och upplevd kapacitet, är inte endast en grundförutsättning för vidmakthållna relationer utan bör även betraktas som ett resultat därav.

The purpose with this study was to see the relation between gymnastic pause and concentration to find out the students in a first grade experiences and thoughts about gymnastic pauses in the classroom. I have made a qualitative study to fulfill my purpose, I have observed students before and after the gymnastic pauses, carried through gymnastic pauses with the pupils and interviewed pupils in group.Previous research shows that the good working atmosphere and concentration has improved when pupils have had gymnastic pauses but it is difficult to say how it looks in the long term when the research doesn?t show that.In my study, it appears that the gymnastic pauses make it calmer in the classroom. Some of the pupils believe that they have had a better ability to concentrate after the gymnastic pauses while some pupils believe that they have not had a better ability to concentrate. Some pupils say it's good to get a break to carry on with the schoolwork during the entire lesson.

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

Chefers värdering av medbestämmande på arbetsplatsen- Hur viktigt är det och varför?Emelie SkälhammarMedbestämmande är en väsentlig del av dagens organisationer, vars syfte äratt engagera personalen i arbetsprocesserna. Chefer står ständigt mellan atttillfredsställa anställdas behov och organisationens krav. Tidigare forskninghar främst fokuserat på medbestämmande ur anställdas perspektiv (Knoop,1991). Syftet med föreliggande studie var därför att öka förståelsen förmedbestämmande ur chefers synvinkel, hur de jobbar med detta samteventuella hinder i arbete.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.

AbstractThe purpose of this paper was to examine preschool teacher?s thoughts about using Manual Signs as Alternative and Augmentative Communication as an aid for children in/with communication disabilities. The method I?ve used in the survey is qualitative interview.The three interviewed preschool teachers use Manual Signs foremost for those children who have a poorly developed spoken language. Manual Signs are used as a complement to the spoken language and the preschool teachers use it to increase the children?s power of concentration.

The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

Abstract The purpose of this study is to examine if the Swedish policy of foreign affairs has been changed due to the Swedish enter as members in the European Union. The research method used for this essay has been a comparative case study between the Swedish and Norwegian declared policy of foreign affairs and it strives to answer the research question, which is if the Swedish declared policy of foreign affairs has been changed in character due to the Europeanization. The theoretical framework of this study consists of Europeanization as a comprehensive theoretical perspective. I order to answer the research question a classification schedule has been elaborated to examine the objectives of the Swedish and Norwegian declared policy of foreign affairs. The analytical method of this part has been a quantitative and qualitative approach.

Our purpose with this paper has been to analyse and discuss how motivation of the personnel affects the service quality in service companies. This has been done through two studies; a literature study with existing theories and an empirical study on the divisions of Lyckohjul and Shopping at Liseberg. In the introduction of this paper we put the question of research; why is there a need for work of motivation in service companies. When collecting information we used literature briefing, a questionnaire study and depth interviews. The literature briefing focused on the well-tried and most dominating theories on the subject motivation.

The first aim of this study is to examine what the differences are between the Classic directive (directive 2004/18/EC of the European Parliament and of the Council of 31 March 2004 on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts) and the Revised Classic directive (directive 2014/24/EU of the European Parliament and of the council of 26 February 2014 on public procurement and repealing Directive 2004/18/EC) when it comes to social considerations in public procurement. The second aim is to examine if the revision of the directive has solved the prior existing problems regarding social considerations in public procurement. In this paper a traditional European legal method is used. The examinations show a number of things, including the Revised Classic directive involving codification of case law, references to other sources of law and some clarified rules as well as new provisions. The regulations regarding reserved contracts, technical specifications, and selection criterion are satisfied in the Revised Classic directive.