This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

This is a thesis report from SLU in Skinnskatteberg, the Swedish university of agricultural sciences. This study is an evaluation of a course in attitudes and behavior for participants of the ETT- project led by Skogforsk, the forestry research institute of Sweden. They do research for the benefit of Swedish forestry. The ETT-project is a project where there are both 74 tons ST-trucks and 90 tons ETT-trucks in test on the public roads. This study is concentrated on the ST-trucks and their drivers, company owners and logistics managers. The evaluation is done by interviews with the various participants.

A young adult is defined to be in the ages 16?25 and it is during these years that they step in to the job market. Many young adults feel pressured by society to have a job and to keep it. There are motivational factors such as money, activity level, variation, social contacts and personal development that drives the young adult to want a job. The purpose of the study was to examine which motivational factors are significant and the difference between the genders.

This study is about Swedish football supporters located on the cheering section of the arena. These supporters are often being described as hooligans and as a threat to Swedish football. The aim of this study were therefor to provide further knowledge about the supporters on the cheering section and their culture. Questions about supporter behaviour and supporters own opinion on their effect at Swedish football and supporter culture were examined. The data was collected thru a web-based survey of Swedish football supporters.

Abstract People who have problems with the written language will face serious difficulties in todays society. Our social structur is based on the criterium that every individual has to be able to read and write, and for this reason it is important that pupils with learning difficulties receive help. The purpose of my investigation is to examine how children with reading- and writing difficulties can benefit throught creative methods. Children with reading- and writing difficulties are in need of these creative methods that exist today. Amongst all of our public healht issues, dyslexia is one of the biggest problem we have today and children are therefor in need of these creative methods. Through  qualitative interviews with two educationalists there has been established thad the creative way of working benefits children in many ways if it is preformed correctly.

The aim of this thesis is to investigate the correlation between the price of electric power and investments within the Swedish basic industry. Using regression analysis, the authors test for correlation between the electricity prices and the basic industry, defined as the pulp and paper industry, the mining industry, the steel and metal industry and the basic chemical industry. Moreover, five variables found in the literature on investment decisions are being used as a means of comparison. The results suggest that the electricity price affects the investment decisions within the basic chemical industry as well as the steel and metal industry. On a more abstract level, this thesis contributes to the understanding of one of the properties of the Swedish GDP..

The purpose of this bachelor?s thesis is to examine how students at Högskolan i Borås experience the web-scale discovery service Summon, based on the theoretical model of ?The Five Dimensions of Usability?, defined by Whitney Quesenbery. The study aims to answer the following research questions: How do the students execute search assignments in the Summon interface? How intuitive and easy to navigate is the system from a user perspective? What are the students? opinions about Summon, regarding usability?Five students with varying information seeking skills are asked to perform search assignments during controlled observation, followed by semi-structured interviews. Our findings are presented in the context of previous research and show correspondence with the results of related studies.

The purpose of this investigation is to reveal those hidden factors, which influence how leadership is practised, as well as the roles male and female play in their professions. Furthermore this investigation aims to elude the expectations and demands that leaders experience and their origin.The investigation is based on six interviews of senior managers, two male and four female. A qualitative approach has been utilized to penetrate the subject and understanding of the identified phenomenon. The theories employed to analyse the finding are Lincoln, Gerth & Mills and Merton. To further highlight certain specific results parts of Ahrne, Beck & Beck-Gernsheim theories have also been empoyeed.

The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

In order to reduce the number of casualties and injured from accidents the rescue service must become more efficient and flexible. It is noted that far more people is injured and killed in traffic accidents than from fires. During the daytime the number of accidents in about three times higher than during the night, even so today the number of fire fighters on duty is the same day and night.Two computer models for simulation of different locations of the rescue services are used to determine the best options for placement of the rescue services. A cost-benefit analysis is also used to determine if today's fire stations are efficient for the society from an economical point of view.The results of the different models are that the fire station in Lund is misplaced. The number of ladders in Malmö can be reduced.

I Sverige finns det idag många lagar som förbjuder diskriminering i arbetslivet på grund av bland annat kön, etnisk tillhörighet och sexuell läggning. Det finns dock ännu ingen lag som förbjuder diskriminering på grund av ålder. I början av 2000-talet tillsatte Sverige en diskrimineringskommitté till följd av ett EG-direktiv, det så kallade arbetslivsdirektivet. Diskrimineringskommittén fick i uppgift att utreda hur den svenska lagstiftningen ska se ut när det gäller förbud mot diskriminering på grund av bland annat ålder. Vi kommer i uppsatsen att studera hur arbetet med ett förbud mot åldersdiskriminering ser ut både inom EU och i Sverige.

In 1994 a new Forestry Act was accepted in Sweden. One of the aims of the law is to raise consideration forpreservation of biodiversity. Since the new law got accepted and some time has passed, there now lie someinterest in examining whether the law has been effective towards its purpose. Methods suitable for analysishave been examined during this study. The content of this pilot study is based around five parameters whichcan be used to validate the effects of the new law.

ABSTRACTDelic, Admira. 2007. Forensisk arkeologi: Har forensisk arkeologi en framtid i Sverige?(Forensic archaeology: Is there a future for forensic archaeology in Sweden? C-uppsats i arkeologi. Högskolan i Kalmar ht 2007)This paper is about what forensic archaeology means, how the work is done, what methods are used in a forensic investigation.

Introduction: Psychiatric nurses in the psychiatric care can meet complex situations if the basic knowledge is not enough. Therefore it demands research for secure, improve and develop care processes that will be benefit for both patients and nursing staff. Aim: The purpose of this study was to highlight psychiatric nurses? experiences of patients' involvement in their own care. Method: Qualitative method was chosen for this study.

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.