Aniara is a versified epos written by Harry Martinson in 1956. The story is about a large group of people who are being evacuated from earth to Mars because the earth is radiated. However something goes wrong. They fall out of course and end up on a never ending journey in space.This essay examines the relations between the eposAniara and Lars Rudolfssons dramatization for Stockholm City Theater, played during the fall/winter of 2010. Through performativity and narrative theories I analyze narrations and characterization in the text and in the play.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

This qualitative case study, made with four companies, looks closer at how more effective information management, with the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main conclusions are that new technology affects the outcome of companies? relationships towards their customers and suppliers and that the processes and activities between the involved parties are more closely linked. Also involving your suppliers and external actors makes the information handling more effective and companies that do so most likely have a competitive advantage..

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

Vi ämnar i denna uppsats att undersöka, om ekologiska produkter har högt eller lågt intresse hos framtidens konsument och orsakerna till detta.VI har ställt oss följande frågeställningar: Har framtidens konsument högt eller lågt intresse för ekologiska livsmedel? Vad är orsaken till graden av intresse? och för vilka typer av argument för ekologiska livsmedel är konsumenter mottagliga? Våra resultat visar att framtidens konsument har lågt intresse av ekologiska livsmedel. Orsakerna till detta beror på bristande kommunikation från butiker och samhället ut till konsumenterna. Andra orsaker är att livsmedel ofta konsumeras vanemässigt, okunskap om ekologiska produkter och oengagemang att konsumera dem.För framtidens konsument är mottagliga argument bland annat, mer information, påverkan på lokal nivå genom ekologisk konsumtion och ekologipoäng när man handlar ekologiskt..

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

To receive a diagnosis of pancreatic cancer can lead to a tremendous change in a person?s life. Thoughts regarding death may cause a personal crisis which can have negative influences on the patient?s social, mental and spiritual state. Most people with pancreatic cancer are diagnosed in a late stage of the disease.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

In this report you can read about a service company that wants to introduce a new decision tool for their customers. The first question that will be answered in this report is, what information is needed for market controllers. The second question investigates how a decision tool that gives the answers to the first question would work. Theories in business and economics written by Jan Lindvall (2001) and sociotechnical work analysis written by Kim Vicente (1999) are used in this report. To find the answers to question number one, interviews with two market controllers were done.

Alcohol consumption and student life have been connected through many years. Many people establish their drinking habits during their years as a student and drinking habits among students are therefore an extremely important topic. The aim of this study was to examine the drinking habits of students at Växjö University. The study included 98 respondents who answered a survey concerning sex, age, living status, social relations, social desirability and drinking habits. The result indicated that male students consumed more alcohol than female students.

Studien undersöker hur man på ett praktiskt sätt kan knyta samman musikteori-, gehörs- och ensembleundervisningen. Syftet är att undersöka möjligheten att i jazzsammanhang träna sitt gehör i grupp vid sina instrument. Jag har utvecklat tre gehörsövningar som undersöks i den här studien. Övningarna är konstruerade så att exempelvis pianisten skall övas i att höra basgångar, medan basisten övas i att höra ackordläggningar. En av ensembledeltagarna (piano, gitarr, sång, blås eller bas) styr övningen och väljer hur ackordföljden ska fortsätta genom att följa vissa regler (exempelvis upplöses dominanter alltid ren kvart upp/ren kvint ner).

The purpose of this study is to get increased knowledge of young people and their experience and thoughts about existential questions, and if the adults in Junior highschool take them into consideration. Our purpose to look at the result in a gender perspective was also a part of this work. Our starting point is the theory of youth, their existential questions and the importance of their identity-work in the late modern society. We interviewed six youth at the age of 15-16. We used hermeneutic theory to analyse the text.

The companies? managements acknowledge personal relations and trust, through good communication and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company?s vision and the alliance objectives, hence level of priority, which indicates that management has hidden motives for entering the strategic alliance.

This is a study about residential segregation in Malmö. The aim is to highlight the segregation that is taking place in the city as a whole. I therefore focus on two residential areas in Malmö which are not often mentioned when speaking about segregation; Västra Innerstaden and Limhamn-Bunkeflo. I present different theories on housing segregation and discuss them in relation to these specific residential areas. I investigate how the socio-economic and ethnic characteristics of the inhabitants in these residential areas are connected to Malmö being a segregated city.