It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create relationships with their customers through their websites. The Internet has also opened up new ways for customers to quickly and easily price compare products on price comparison websites. This means that customers have become more price conscious which has lead firms to fall into a price war with the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was made online and an interview was made with the President on Salesoogle Niklas Rasmusson. The questions and the interview of the questionnaire focused on confidence in online commerce and physical stores.

Syftet med denna uppsats är att se skillnaderna mellan de nya ämnesplanerna i Svenska jämför med de nuvarande kursplanerna. Det är även att se skillnaden mellan betygsskalorna IG-MVG och F-A.          Metoden som jag använt mig av är en komparativ textanalys där jag jämfört de olika kursplanernas motsvarigheter i de nya ämnesplanerna samt de två olika betygskalorna. Jag har dessutom genomfört en intervju med en informant som spelades in samt transkriberats.          I denna uppsats har jag kommit fram till att det finns skillnader mellan kursplanerna och de nya ämnesplanerna i Svenska, speciellt i Svenska 1 och Svenska 3. I Svenska 1 har det kommit att bli mer stoff som ska arbetas med under terminen och Svenska 3 har fått ytterligare 50 poäng vilket leder till en större kurs. Den största skillnaden i alla tre nya ämnesplanerna är att litteraturen har blivit mer förtydligad, vad det är som eleven ska läsa och från vilka epoker och författare.          Den stora skillnaden mellan de olika betygskalorna är enligt min mening inte kunskapsnivåerna utan det är just betygen D och B och därför är det är rimligt att bedömningen blir mer rättvis enligt mig..

AbstractThis paper discusses how system development methods today support communication between system developers and their customers and end users. Today there are many system development methodologies with different aims and emphases. It is difficult, however, to find among these methods those who promote good and effective communication with customers because so many of these are very technically rooted and not as much directed towards the soft aspects of systems development - i.e. Human aspects. Our own experiences tells that a simple interview can be initialized without us having an idea what to ask the customer about or how to structure it up - nonetheless it?s done, but the outcome is just chance.

Studiens syfte var att undersöka relationen mellan fostermödrars mentala representationer av anknytning i sitt förhållande till sina föräldrar under barndomen och deras mentala representationer av sitt förhållande som omvårdare till sitt fosterbarn. Data samlades via två strukturerade intervjuer, Adult Attachment Interview (AAI: George, Kaplan & Main, 1985) och Caregiving and Attachment Interview (CAI: Bengtsson & Psouni, 2007). Hypotesen var att det skulle finnas ett samband mellan hur fostermödrar upplevde sitt förhållande med sina egna föräldrar, och hur de representerar sitt förhållande till sina fosterbarn. Resultaten visade en överensstämmelse mellan hur fostermödrars nuvarande tankar och känslor angående anknytning och deras tankar och känslor som vårdare till sina fosterbarn. Vidare analys visade starka samband mellan AAI och CAI när det galler upplevelser av kärlek, avvisande och mentala tillstånd av skuldkänsla, reflektion och konsekvent tänkande.

The purpose of this study is through a teacher perspective gain insight to the knowledge former Sodertorn teacher students possess of intercultural pedagogy and if they use it at work. The studies main perspective is the intercultural perspective, which has been the study's lead perspective. This study also made use out of a sociocultural perspective as it fits with the intercultural perspective and puts its mark in the study.This study has used interviews for data collection. Five former Sodertorn teacher students were interviewed, the interview participants work as teachers. These five teachers? experiences and statements were the focus of this study, the teachers had to demonstrate their intercultural skills and how they use these skills in their classroom.

The aim of this paper was to illuminate the effect of mentalizationbased psychotherapy. The patients in the survey group were interviewed before and after treatment with regard to specific symptoms of borderline personality disorder and symptoms of other personality disorders with the semi structured interviews ZAN-BPD and SCID-II. Open interview questions that were worked up in a qualitative manner were as well put to the patients that had received the treatment program. A focus group interview with the staff working with the concept within the frame of the MBT-team of Psychiatry southwest in Stockholm was also carried out. The result shows on a group level between the pre and post measuring a reduction of specific borderline symptoms like impulsivity and cognitive symptoms.

Syftet med denna uppsats är att se skillnaderna mellan de nya ämnesplanerna i Svenska jämför med de nuvarande kursplanerna. Det är även att se skillnaden mellan betygsskalorna IG-MVG och F-A.          Metoden som jag använt mig av är en komparativ textanalys där jag jämfört de olika kursplanernas motsvarigheter i de nya ämnesplanerna samt de två olika betygskalorna. Jag har dessutom genomfört en intervju med en informant som spelades in samt transkriberats.          I denna uppsats har jag kommit fram till att det finns skillnader mellan kursplanerna och de nya ämnesplanerna i Svenska, speciellt i Svenska 1 och Svenska 3. I Svenska 1 har det kommit att bli mer stoff som ska arbetas med under terminen och Svenska 3 har fått ytterligare 50 poäng vilket leder till en större kurs. Den största skillnaden i alla tre nya ämnesplanerna är att litteraturen har blivit mer förtydligad, vad det är som eleven ska läsa och från vilka epoker och författare.          Den stora skillnaden mellan de olika betygskalorna är enligt min mening inte kunskapsnivåerna utan det är just betygen D och B och därför är det är rimligt att bedömningen blir mer rättvis enligt mig..

Bullying can have serious consequences on everyone involved. Consequently it is important that school counselors are able to intervene. Thereby they need an unambiguous definition and knowledge about bullying that has been produced from research so they do not make mistakes that could lead to further damaging of the students. Thus the aim of this study was to examine how school counselors define bullying compared to the views held by scientists and students in secondary school. Through a review of previously done research the definitions of scientists and schoolchildren was summarized.

The purpose of my Masters thesis is to investigate how childrens librarians in public libraries perceive and meet imposed queries during the reference interview with children and young people. What do childrens librarians think about imposed queries from children and young people? What problems can arise during a reference interview with children and young people, and what strategies can be used to solve them? How can childrens librarians prepare for imposed queries from children and young people that have arisen in school related situations? The study was carried out at public libraries in Sweden. In the review of the literature results from prior research and other relevant material are presented. The theoretical framework includes a communication model on imposed queries developed by Gross, and two other models Levels of Mediation and Zone of Intervention, developed by Kuhlthau.

How teachers teach children with attention difficulties. This is a qualitative interview based on the experiences of four teachers. I want this study to examine teachers' experience and views about ADHD diagnosis. I would also like to find out what teachers do and think about the practice which surrounds students with ADHD. How to formulate and think of four active teachers about ADHD? What are the implications of the diagnosis perceive the four teachers interviewed that the diagnosis must for students? Among the measures that consider the four teachers interviewed are most effective for students with ADHD because they provide an equal education? Those questions are addressed to specifically learn about how they proceed in their activities.

Much of the everyday work of teachers in pre-schools, schools and youth centers is based on experience. This study is a qualitative interview study intended to make visible the experiences of pre-school teachers in situations when children are considered to be in need of special support. I have looked at pre-school teachers? descriptions of the kinds of situations in which a child is estimated to be in need of special support, what teachers look for in a child to identify it as a child in need of special support in a specific situation, and how the teachers define special support. Both this study and previous research show that children?s estimated need of support depends on the situation and context the child is in. The pre-school teachers in this study identify common situations where children are estimated to be in need of special support, namely: in interaction with others, in structured situations, during changes of activities and during free play.

This bachelor thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions:? What goals does the library have with the marketing campaign "Småbarnsföräldern"?? How has the library chosen to plan and implement the marketing campaign "Småbarnsföräldern" and what role have the users had in this process?? What is the internal result of the library?s marketing campaign ? how did the staff experience the marketing campaign "Småbarnsföräldern"?? What is the external result ? how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"?The method is based on a case study of a single library with a series of interviews and document analysis. The study reveals that it´s difficult to plan a marketing campaign against a target group. The target group, the parents of young children, didn?t observe the marketing campaign, two informants had noticed the poster but didn?t pay much attention to it.

The aim of this master?s thesis is to investigate the value and impact that reading groups organized by Swedish Public Libraries, have on its participants, role of the librarian and the Library as whole, according to librarian?s conceptions. In literature and earlier research reading groups are described to represent an important reader pro-motion tool for Public Libraries. At the same time the typical reading group member is often described as a per-son with a familiarity of reading. Another purpose is therefore to investigate the contribution of reading groups in promoting reading, according to librarian?s conceptions.

           AbstractAims: To explore whether and in that case how nurses question women in the psychiatric care about violence in close relationships and how nurses respond to women who have been exposed to domestic violence.Method: A qualitative descriptive interview study with twelve nurses from four psychiatric wards was carried out in Uppsala. Informants were chosen from a convenient selection. The interviews with semi-structured interview questions were recorded on tape, transcribed and analyzed with content analysis.Results: There is no routine to ask all female patients if they are victims of violence. It happens only in cases where the suspicion arises or is confirmed. It is individually whether and how the nurse asks the woman if she is subjected to violence in a close relationship, depending on patient and nurse.

Studiens övergripande syfte är att undersöka en sångpedagogs sångundervisning samt att belysa musikhögskolans sångmetodikundervisning i relation till yrkeslivet. Jag har utifrån det utformat tre frågeställningar: 1. Hur kan yrkeslivet se ut för en sångpedagog på gymnasiets estetiska program? 2. I vilken utsträckning har sångmetodikundervisningen i utbildningen haft relevans för sångpedagogen och vilka visioner har min informant från KMH när det gäller sångmetodikundervisningen? 3.