Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

Improved profitability, a reasonable yearly income or the possibility to have employees are all incentives for expansion. A prerequisite for farm businesses to expand is for land to be made available, either to buy or to rent. In Sweden, 43 % of the total arable land is leasehold land, which implies that a functioning leasehold market is of great importance for the Swedish agriculture. Several factors can affect the supply of leasehold land, for instance the leasehold legislation and the Single Payment Scheme. The fact that the leasehold legislation is compulsory, in protection of the leaseholder, might keep land owners from leasing their land out.

Honey is a product that may contain pesticide residues due to contamination from bees pollinating various plants as well as elimination of vermin inside the hive. Different methods are needed for analysis of pesticides, since the term includes a wide range of different substances. National Food Administration lacks a validated method for determination and quantification of pesticides in honey using liquid chromatography tandem mass spectrometry, LC-MS/MS. The technique is especially important in analysis of polar and non-volatile pesticides, where gas chromatography is not functioning optimally. After investigating what pesticides could be found in honey produced in Sweden, a number of four pesticides suitable for analysis with LC-MS/MS was compiled; boscalid, impidacloprid, tau-fluvalinate and thiacloprid.

The euthropthication of the Baltic Sea is a threat that is beginning to be taken seriously by the governments concerned. In Sweden, regulations concerning the allowed nitrogen (N) concentration in the effluent water from wastewater treatment plants are being tightened up. The Rimbo wastewater treatment plant has been imposed to reduce the annual mean concentration of total N in the effluent water to levels below 15 mg l-1. A more and more common way to reduce the nitrogen level in wastewater is to let the water pass through a wetland. This study investigates the possibility to build this kind of wetland at the outlet of the Rimbo wastewater treatment plant.A prestudy of the topography, soil characteristics and groundwater flow indicates that the land area in question is well suited for the construction of a wetland.

The aim of this essay is to analyse certain succinct statements of Russian leader Vladimir Putin. His rhetorical style in general, and these statements in particular, are distinguishing Putin from other Russian political figures. The statements have survived the test of time and lived on in the media, on the internet and in the vernacular. They have come to be called Putinisms.The essay is descriptive and treats these special statements, describes where and how they came into being and analyses them on a micro level, word by word. The analysis is also qualitative as it covers selected statements, which represent only a small portion of all the statements made by Putin within the time frame chosen for this study.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

Syftet med den här studien är att förbättra informationsflödet från projektering och produktion in i förvaltningen. Detta för att väcka ett intresse hos förvaltare och för att visa att det finns pengar att spara genom att ta hand om informationen från projekteringen och produktionen.Tidigare studier inom området BIM visar att stor fokus läggs på projektering och produktion men det är ett väldigt litet fokus på förvaltningen när man talar om BIM.Målet är att konkret kunna visa vad informationen är värd och att visa vilken information förvaltare använder och var den finns i byggprocessens skeden före förvaltningen.Rapporten bygger på en litteraturstudie, intervjuer och beräkningar. Förvaltare har blivit tillfrågade vilken information de använder i förvaltningen och sedan har projektör och entreprenör blivit tillfrågad ifall denna information finns att tillgå i projekteringen och produktionen. Värderingen av informationen har sedan gått till på två sätt. Det ena sättet är att bedöma kostnaden av att uppdatera information mot kostnaden att ta fram information på nytt.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

 AimThe purpose of this study is to compare and highlight the scope for research into outdoor recreational pursuits in Sweden and Norway. - What are the similarities and differences in the financing of research into outdoor recreational pursuits in Sweden and Norway?- What are the similarities and differences in forums for research into outdoor recreational pursuits in the two countries?  Method The method that has been used in this study consists of qualitative interviews in conjunction with an examination of the published material on the subject. The qualitative interviews have been conducted with six Key figures in the field of research into outdoor recreational pursuits in Sweden and Norway where the aim was to obtain a comprehensive overview of the research undertaken in both countries. The examination of the published material has been used to complement the interviews, primarily with information from propositions and reports from relevant organisations and authorities.  Results  Financing in Sweden is spread over several different research councils and authorities where no one organisation has an express responsibility for research into outdoor recreational pursuits. In Norway, however, The Research Council of Norway is the prime source of research funding.

In the 1980?s the moose population in Sweden grew explosively due to big changes in the silviculture with clear cuttings instead of single-tree selection. Clear cuttings brought big areas of young forest and therefore a lot of fodder in one place. Since this change, the discussion about how to manage the moose population has grown into a very big problem. Forest owners think that the population needs to be strongly reduced because of all the damage that is done to the young forest when the moose seeks its food, and the economic losses because of that.

Mosquitoes are found in extremely large numbers in the lower parts of the River Dalälven. In the year 2000 the mosquito nuisance was especially high, resulting in foundation of the Biological mosquito control project. Since 2001 mosquito larvae are controlled by using a biological pesticide BTI (Bacillus thuringiensis ssp israelensis). The mosquito fauna in the area is dominated by flood water mosquitoes, a group of mosquitoes that are very aggressive and form new generations of mosquitoes during every single flooding event during the summer. To be able to efficiently control the mosquitoes it is essential to know the extension and locality of the flooding.

Purpose: The purpose of this essay is to get a comprehensive understanding for the thoughts behind Visby?s sustainable tourism planning. Focus will lie on how far Visby has come in their planning and implementing towards a sustainable tourism development. Methods: This study is preceded from a hermeneutical and constructive perspective. The methods used are induction and qualitative research in the form of deep interviews with four Key figures working within Gotland?s municipality and tourism industry.

Almost half of the population in Sweden suffers from obesity and the cases of eating disorders are increasing. We are exposed daily to the belief that losing weight will make us happier and it will just be through this particular diet. Even if it has been proven that short dieting plans like ?lose 20 pounds in one month? doesn?t give a long-term result, society continues to buy into the idea that they do.Every day 16000 placards are placed around us in Sweden with loud yellow colors and big black letters which make them almost impossible to avoid. Their main purpose is to attract and get as many people as possible to buy single copies.This essay deals with several questions: How diet tips figures on placards and how this has developed through years.

Buildings worldwide account for 40 % of the total energy use. Climate change is of increasing importance, but few are willing to reduce their standard of living or get a higher cost for the change. Energy efficiency of existing buildings gives the greatest benefit economically and environmentally. The real estate company Klövern AB manages 46 properties in Karlstad. Heating is the major cost of the total operating costs of real estate. Rising energy prices increase the need for Klövern AB to improve energy efficiency and to investigate alternative sources of heat.

Time studies in dairy production are an essential tool when deciding about level of mechanisation and automatisation both in investment situation and improving efficiency in existing operations. In previous investigations such studies have been carried out during normal barn conditions during winter. Since there is a compulsory to have dairy cows grazing 3 to 5 months during summer time in Sweden time studies during this season is important to have a full picture of needed working time. During grazing season time studies was carried out at 14 dairy farms representing herd sizes from 66 to 450 dairy cows of which 6 farms with AMS. 8 farms were the same as studied during winter season.