Syfte:  Syftet är att analysera och utvärdera Apoteket Shop och The Body Shop som varumärkeMetod:  Denna studie har utgått ifrån ett holistiskt synsätt. Det valda teoretiska förhållningssättet är deduktion och en kvalitativ forskningsmetod i form av djupintervjuer samt kvantitativ forskningsmetod i form av en enkätundersökning.Teorier:  Involvement Theory, Brand, Brand Strategy, Brand Equity, Business Concept, Planning Philosophies, Brand Service Value Chain, Total Communication.Empiri:  Totalt 6 st djupintervjuer med representanter på Apoteket Shop och The Body Shop. Enkätundersökning med 25 stycken kunder på vardera företag.Resultat:  Resultatet visar att Apoteket Shop har ett långsiktigt tänkande men en bit kvar i implementeringsarbetet. The Body Shop har ett långsiktigt tänkande vilket även syns tydligt i deras arbete. Slutsats:  De otillbörliga konkurrensfördelar som Apoteket Shop har är att de redan tillhör ett starkt och väletablerat varumärke. Om Apoteket Shop inte arbetar så att organisationsutformningen är i samklang med den starka affärsidén/varumärket kommer de otillbörliga konkurrensfördelar endast att vara kortsiktiga då förutsättningarna för en långsiktighet inte finns inom organisationen.    .

This study in the subject of forest planning is made for Sveaskog and its aim is to develop tools that prognosticate outcome in terms of volumes per sort from not yet cut forest stands. The degree of detail is just to get reliable results for at least one months volumes, for Sveaskogs own forestland in the market region of Norrbotten that is about 100 000 m3fub. The course of action to accomplish this is regression analysis and the data consists of cut tracts on own forestland in Norrbotten during the years 2006, 2007 and 2008. That is a little more than 4 million m3fub. Two tools were made.

This research is based on the observation that people in the service industry is being replaced by technology.  This insight formed a foundation for the presentation of the problem this essay is based upon. We began to speculate over how tourist information bureaus handle the changes, regarding information technology, in their surroundings when their main task is to inform and communicate with their market. Information technology has created new possibilities for organizations to reach their consumers and it has influenced all kinds of industries. We decided to examine organizations in the tourism sector because it is one of the biggest and fastest growing industries in the world. The entering of information technology in the tourism industry has changed its structure and we want to examine how tourist information bureaus succeed to deal with this phenomenon.The aim with this essay is to examine how and to what extent tourist information bureaus integrate with changes in their surroundings caused by information technology and which values that slip away/ is added by the adaption.

Problemformulering:Vilken problematik möter svenska företag i deras leverantörskedja vidimplementering av CSR i Kina?Hur kan företag svenska arbeta för att överkomma den identifierade problematiken vidimplementering av CSR i Kina?Syfte:Studien ämnar undersöka vad svenska företag möter för problematik vidimplementering av CSR i Kina samt hur de strategiskt kan arbeta för att överkomma detta.Vidare belyser även studien intressenter som kan utgöra en del av problematiken.Metod:Uppsatsen grundas på en kvalitativ studie där vi valt att anta en abduktiv ansats. Denempiriska datan utgörs av intervjuer med personer med spetskompetens inom CSR. Dåstudien riktar sig till den kinesiska marknaden genomfördes fyra av sex intervjuer i Shanghai,Kina.Slutsatser:Studien visar att det finns problem vilka är kopplade indirekt samt direkt tillföretags intressenter. Vidare visar studien att den identifierade problematiken kan i vissutsträckning överkommas genom att långsiktigt eftersträva delat värde för företagen och dessomgivning..

På bakgrunn av EUs biodrivstoffdirektiv kommer norske myndigheter til å fremme et krav om at en viss andel av oljeselskapenes omsetning kommer fra biodrivstoff. Oljeselskapene står nå fremfor en stor forandring med å måtte tilpasse seg et kommende krav fra norske myndigheter. Et krav innebærer at oljeselskapene må utarbeide strategier som tar hensyn til begrensninger gitt av myndighetene. I lys av kravet må oljeselskapene utforme strategier som muliggjør kortsiktig avkastning fra salg av biodrivstoff. Samtidig må de tenke på hva som kan bli fremtidens drivstoff og skape lønnsomhet på lang sikt.

Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.

Växjö kommuns mål är att minska sin miljöpåverkan från fossila bränslen och ett steg i detta är den samordnade varudistributionen. Rapportens fokus är inriktat på returhanteringen av SRS-backar som ingår i den samordnade varudistributionen. Rapporten redogör för hur processen för returhanteringen av SRS-backar ser ut vid en samordnad varudistribution i Växjö kommun. Underlag för en processkartläggning insamlades genom semi-strukturerade intervjuer och kartläggningen genomfördes i analysen. I en samordnad varudistribution där flera olika aktörer ingår och vill få sin röster hörda uppstår det problem. Rapporten ämnar utöver att beskriva processens utseende, även att redogöra för dessa problem. Problemen som upplevs i nuläget för respektive aktör är säkerhetsrisker på grund av kvarlämnade SRS-backar på de kommunala enheternas lastkajar enligt logistikhandläggaren vid Växjö kommun, extra transport samt lagerhållningskostnader för Växjö Partiaffär, identifikationssvårigheter för Scandinavian Supply Chain.

The aim of this thesis is to investigate how purchasingmanagers in bookshops and public librarians reason withregards to their selection of fiction literature. Nineinterviews have been conducted in this qualitative studymade in the spring of 2013; four librarians, four bookmerchants, as well as a market director of a major chain ofbookstores. Our focus has been particularly directed toascertaining what influence the cultural-political mission oflibraries have had on the process of selection, as well as theextent to which factors such as demand and quality play apart in both organizations. We have been interested inseeing how libraries and bookstores compare with regards tothese factors, because of obvious differences in their goalsand purposes. Librarians see both the benefits and flaws intheir way of working, as well as in the way in whichbookstores conduct their business, and vice versa, that theyare often successful in cooperating, like when arrangingvisits from authors etc.

Multiple factors are involved in control of beef sensory quality so great variation can be induced. The perception of meat quality can be affected anywhere in the product chain. Both the environment and the set of genes of the animals have an effect on the final output. A problem facing the beef industry today is the significant variations in meat quality between individual animals, which is reflected in the uneven quality of the meat that reaches the consumer. If the quality of meat in stores varies significantly over time, the consumers? trust may decrease.

The purpose of this study was to examine whether urea could be an option as a nitrogen source for young cattle, the study was limited to risks related to feeding, growth and feed efficiency. Microbes in ruminants have the ability to convert nitrogen to protein, this has been highlighted by beef producers as they are in search of cheap protein feed resources. Urea can be a worthy source of nitrogen for growing young animals, because of its high nitrogen content and the low price. Studies have shown that the replacement of a portion of the total protein content by urea in diets with low content of crude protein, like corn silage, may improve animal growth and feed efficiency. Replacement of all the true protein with urea can result in reduced feed intake and microbial growth.

The rising demand for electricity and heat raises a big challange for the society and engineers. Many products have been introduced to the market to supply more energy to the energy systems. Absolicon AB is a Swedish company that develops and markets a combined heat and power generating product. The product, Absolicon X10, uses a parabolic trough to concentrate the radiation of the sun onto a receiver. The receiveris equipped with mono crystalline solar cells and is cooled by a circulating liquid media.

The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

Blood samples from 44 clinically healthy cats were analysed for the presence of antibodies to Chlamydophila felis. As we wanted to investigate if the antibody titre of clinically healthy cats correlates to shedding of chlamydia, conjunctival and vaginal or preputial swabs respectively, were taken and analysed with rtPCR (real-time polymerase chain reaction) for the presence of chlamydia DNA. Furthermore, to investigate possible epidemiological factors connected with asymptomatic cats infected with chlamydia and to see if there were any indications that chlamydiosis can cause reproductive problems, the owners of the cats were asked questions regarding this. Sixty-one per cent (27 of 44) of the cats were seropositive. Three of these (11 %) had the highest antibody titre (1:1600).

PSI-N is one of the subunits in eukaryotic Photosystem I (PSI) and is located on the lumenal side of the thylakoid membrane. It is known to interact in the electron transport chain between plastocyanin and PSI, but the mechanism behind the interaction is still unclear. To achieve a better understanding of PSI-N´s role in the photosynthesis it is necessary to develop a method for purification of PSI-N. The goal with this project was to design a plasmid that encodes a fusion protein containing PSI-N. With use of proteases the fusion protein can be cleaved into purified PSI-N.

PSI-N is one of the subunits in eukaryotic Photosystem I (PSI) and is located on the lumenal side of the thylakoid membrane. It is known to interact in the electron transport chain between plastocyanin and PSI, but the mechanism behind the interaction is still unclear. To achieve a better understanding of PSI-N´s role in the photosynthesis it is necessary to develop a method for purification of PSI-N. The goal with this project was to design a plasmid that encodes a fusion protein containing PSI-N. With use of proteases the fusion protein can be cleaved into purified PSI-N.