Att sälja en journalist ? Hur dagstidningar marknadsför sina journalisterWritten by: Jonatan Fjelstad & Viktor MölneBachelor´s degree of JournalismDepartment of Journalism, Media & Communication.Autumn term 2013University of GothenburgThe purpose of this study is to determine if Swedish newspapers has increased the visibility of their own Journalists between the years 2000 and 2012 and if that?s the case how they have done so. By doing so we hope to shed some light on how individual Journalists are increasingly personalized and how this can be part of the newspapers branding strategy. The journalist?s personal brands have been the subject of more research lately.

A great fire seized a suburb in a small town in Sweden in the autumn of 2011. Parts of a shopping mall were burnt to the ground by youngsters. Due to the suburb's earlier problems, the event was a tough ethical dilemma for the town's Journalists.The purpose of this thesis was to study and examine the local newspapers ethical treatment of this event. How do they motivate their decisions on what to publish and what not to publish? How do the articles treat ethical dilemmas? What do the Journalists think about ethical journalism?This study is based on a survey of the articles published about the fire in the two local newspapers seven days after the fire.

This study highlights the stereotypical depictions of Journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to Journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

In modern leadership research, leadership is often viewed as a social construction, and under this paradigm various researchers let the media play a central role in constructing leadership. Meanwhile, the question of how the media actors do this is left unanswered. We explore the question of how and why the media construct leadership, from the vantage point of the media actors themselves, and the conditions they work under. Different mechanisms for media construction of leadership are identified in previous research. Through interviews with business Journalists at Veckans Affärer, we find recognition for some of the explanatory mechanisms: namely that personification of a CEO facilitates the work of Journalists (and sells papers), that personal drama captures reader demand, and that the CEO of a listed company consciously cultivates his or her personal parallel self.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect Journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the Journalists of tomorrow by conducting a survey amongstudents of journalism.

Title: Journalism 2.0: About the journalist's perspective on citizen participation and its influenceon the news content.Purpose: The aim with this study was to examine whether, and if so how, professional Journalists experience that the production of news has changed as the media development has progressed and the citizens opportunities for active participation in this process has potentially expanded.Research questions:Does professional Journalists experience that the opportunities for citizen participation in the news making-process has changed with the spread and accessibility of new media- if so, in what ways?Wheatear professional Journalists experience that the relationship between themselves and their news sources has changes with the spread and accessibility of new media?What consequences can an empowerment from citizens have on the production of news and on the professional role of the journalist?Theory: This essay is based on theories about convergence, gatekeeping, agenda building, participatory journalism, news sources and the journalistic profession.Method: The survey is based on ten qualitative interviews with ten professional Journalists, eight reporters and two web editors from the newspapers NWT and VF.Results: The results of this survey shows that the citizens? opportunities in influencing the production of news has partly changed. The Journalists do not experience that citizen participation affects their professional role. Citizens have always had an impact on the production of news but new technology offers citizens and Journalists new channels that facilitate the communication and interaction. The gatekeeping process is protecting the decision-making role of the journalist, which restrains citizen participation.

With the expansion of the internet, the conditions for the online Journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women Journalists are affected in their exercise of their profession.

Journalists and communication managers are becoming more professional and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide Journalists with information, hoping to influence what is published on the news. With a background in the medial change that occurs is the purpose of this study to elucidate and problematize which role press releases has for newsrooms and for organizations today and in the future. A qualitative interview study has been used, and communication managers from three organizations and Journalists from three newsrooms has been interviewed. The study has been combined with a quantitative pilot study of selected press releases and articles from the selected organizations.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish Journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of Journalists. In addition tothis, study how Journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional Journalists, four employedJournalists and four freelance Journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

The study - Hur skapas en journalist? - examines why so many people choose to turn tothe journalist profession when the conditions for a secure position on the labor market ispoor. The study also highlights how recently graduated journalist perceives their temporary and insecure position on the labor market.The study was performed trough ten biographical interviews with recently graduated Journalists. Via the interviews I examined what has formed the individuals to perceive journalism as a rational or pragmatic choice for a career. The study shows that Journalists, who come from families with high cultural capital, have been shaped by a particular culture of education, which focuses on education as a step towards selfrealization.

This qualitative study examines news values in local journalism. The study is based on the results of five personal interviews with Journalists and editors at the newspaper Nerikes Allehanda. The purpose of this paper is to examine how news values is made in the editorial process. The essay also intends to compare possible differences and similarities between news for web and printed news, the focus will consistently be locally.This will be explored through qualitative interviews with local Journalists and editors. All working for the newspaper Nerikes Allehanda in Örebro..

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish Journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of Journalists. In addition tothis, study how Journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional Journalists, four employedJournalists and four freelance Journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and Journalists; a framing pattern from the first audited post to the last; how Journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where Journalists and other players come together on the converged media arena. .

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and Journalists; a framing pattern from the first audited post to the last; how Journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where Journalists and other players come together on the converged media arena. .