AbstractAuthors: Agnes Källén & Amanda RedinTitle:Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of Pages: 39With this study we aimed to answer the following questions: has the amount of brand exposure on the Tv4 show ?Nyhetsmorgon? increased between the years 2008 and 2013? And if so, how can the increase be explained by well-recognized research in the field?The media industry is changing toward an increasingly commercial content. In television, this change is mainly caused by the growth in shows watched on the web and through time shift, which is the act of watching something on a digital video recorder, or DVR. This gives the viewer the possibility to fast forward through the commercial breaks, and therefore forces the networks as well as the advertizer to find new ways to reach consumers. Hence the plausible growth in product placement and brand exposure.

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

This paper studies how the ?Swedish model? has influenced the Swedish community during the first half of the twentieth century and how living with this model was like in the 1960s. During the ?60s the laws and reforms created by the ruling socialistic party, SAP, dominated the Swedish society. Their goal was to build Per Albin Hansson?s vision of a welfare state.

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

Delaktigheten på den öppna arbetsmarknaden är låg för personer med psykisk funktionsnedsättning. Metoden Supported employment (SE) har visat sig vara framgångsrik i att hjälpa denna målgrupp att nå, få och behålla ett arbete på den reguljära arbetsmarknaden. Fokus har i forskning riktats mot metodens effektivitet men denna studie inriktar sig på arbetskonsulentens stöd inom SE och syftet i studien är att utforska vad dennes stöd betyder för deltagaren i metoden. Kvalitativa intervjuer har genomförts med tre deltagare och en gruppintervju med tre arbetskonsulenter. Det skräddarsydda, det instrumentella och det emotionella stödet samverkar och leder till empowerment för två deltagare, som har nått en praktikplats där de trivs och kommer till sin rätt.

A project exploring the boundaries between 2D and 3D. What is surface and what is substance? A countinuation of previous projects where I?ve examined the journey from two dimensional paper to three dimensonal objects. This project deals with the journey from three dimensonality back into a flat two dimensional surface, and the question if something can be both 2D and 3D at the same time. I decided not to center the project around a specific item, but rather let the project itself be in focus.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

AbstractThe beginning of the 20th century gave birth to quantum physics. Within years it revolutionized material science and converted the theoretical foundations of modern chemistry, and to some extent even biology, to physics? new branch, molecular physics. Merger of relativistic and quantum physics soon led to the development of quantum field theory and a deeper understanding of the elementary constituents of matter. Part of this development found its way into high school textbooks as early as in the 1950s.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

ABSTRAKTPersoner med psykiskt funktionshinder ärden persongrupp som statistiskt sett har minst chans att komma ut i arbete. Enarbetsrehabiliteringsmetod som enligt internationell forskning visat sig varaden mest effektiva för dessa personer är Individual Placement and Support(IPS), men kunskap om hur metoden fungerar i Sverige är ännu bristfällig.Syftet var att belysa IPS-coachers uppfattning om vad som påverkat arbetsrehabiliteringenför klienter med psykiskt funktionshinder inom två IPS-program i norraSverige.  Metoden som användes var attanalysera åtta IPS-coachers dokumentation kring 65 klientersarbetsrehabilitering under totalt två år med hjälp av kvalitativinnehållsanalys. Ett övergripande tema kunde skapas ?Motivation och förmåga att se värdet av IPS möjliggör en fungerandearbetsrehabilitering?, som bestod av de fyra huvudkategorierna: ?Klientcentrerat arbetssätt för att skapa ochupprätthålla klientens motivation, ?Klientens hälsa, livssituation ochstrategier för konstruktiv anpassning?, ?Betingelser för lämplig arbetsplats? och ?Spelregler i samarbetet?. Upprätthållandetav motivation visade sig vara mycket komplext då det påverkas av så mångaaspekter och för personer med psykiskt funktionshinder kan det vara extrasvårt.

Syfte: Syftet med uppsatsen är att undersöka hur en entreprenör/ kreatör produktplacerar i bästa mån för att överleva i modebranschen. Metod: Kvalitativ med intervjuer som bas för empirin. Slutsats: Med hjälp av en positioneringsmodell kan entreprenören/kreatören ta ställning till sina konkurrenter och placera sin produkt till den tänkta målgruppen. Teorin hjälper företagare att strukturera upp en annars komplex hantering som i nystartade företag ?bara sker?.

Soft rubber flooring have gained in popularity over the last years. Rubber flooring al-lows cow to move more freely without slipping and improves claw and leg health. The purpose of this study was to investigate the influence of a stepwise introduktion of soft flooring on cow`s placement in cow houses with robotic milking. A case study was carried out in a herd in northern Sweden with 41 cows. Observations were made every 15 minutes between 09.00 and 16.00 concering cow placement in cu-bicles, in cubicle alley, in feeding alley and in feeding alley with the head through feed-ing gate. One observation period was carried out per flooring alternativ: 1) all concrete slatted floor, 2) rubber slatted floor in feeding alley and concrete slatted floor in cubicle alley and 3) rubber slatted floors in feeding alley and solid rubber floors in cubicle alley. The study showed that 6 %-units fewer cows lay in the cubicles when the feeding alley surface was slatted rubber.