In this interview study I have examined eleven Swedish advertisers and professional communicators and their view of ethics in the advertising industry. The purpose of the study was to shed light on how they see their ethical responsibilites, as well as trying to understand how they reason in regard to ethics as a whole. The main research questions regard the distinction between business and economic responsibilities towards their clients and societal ethical responsibilities, which ethical questions are of importance to them, and how they believe the industry should be regulated.The theoretical framework of the study uses media ethics, social responsibility theory, media accountability theory, and stockholder and stakeholder theory as its base. The study was performed using a qualitative method through interviews and the interpretation of these. The results of the study finds that the consulted advertisers have set opinions of what they themselves would decline to work with for ethical reasons, and has also been able to identify five main categories of ethical issues that they attach great importance to.

Syftet med mitt arbete är att arrangera om två operaarior till metal och spela in både originalversioner och metalversioner för att sedan kunna jämföra dem med varandra. Frågeställningarna jag utgick ifrån var: " Hur ska jag kunna skriva om två operaarior till trovärdiga metallåtar, utan att bruka allt för mycket våld på originalen?", "vilka skillnader gör jag i min sångteknik och interpretation, om jag ens gör några, i de klassiska versionerna jämfört med metalversionerna?", "vad är det för skillnader och likheter mellan de klassiska förlagorna och metalversionerna?" och "vilka val gör jag i arrangeringen och varför?".Ariorna som jag har valt att arrangera om är Dido's Lament ur operan Dido and Aeneas av Henry Purcell och Svegliatevi nel core ur operan Giulio Cesare in Egitto av Georg Friedrich Händel. Den konstnärliga delen av mitt arbete har bestått av fyra delar; en inspelning av de klassiska versionerna av ariorna, själva omarrangeringsprocessen från klassiskt till metal, inspelningen av metalversionerna och jämförelsen mellan de klassiska versionerna och metalversionerna. Projektet visade att det sällan blir som man har tänkt sig och jag reflekterar även kring hur det kom sig att de förväntade skillnaderna i min sångteknik från klassiskt till metal aldrig riktigt uppstod, men att interpretationen var annorlunda i de olika versionerna.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

The aim of the study was to investigate feeding routines, management, health and level of activity of riding horses in Sweden. This was obtained by a survey requesting information from owners who kept horses at a non-professional level. Owners to approximately 500 horses were contacted and the usable response of the survey was 56 %. The dominating breed in the study was Swedish warmblood (38 %). Fiftytwo percent of the horses were geldings, 45 % were mares and 3 % were stallions.

Construction production always contains different disciplines whose priorities andinterests can be very diverse. Good communication and coordination are essential tominimize misunderstandings and achieve good quality in the end result. This makesplanning a central part of the production management. In a world where conditionscan change as often as daily, being well prepared increases the opportunities to stayflexible and decrease negative effects of the changes.This study has been done in association with Skanska Foundations district North inStockholm in order to investigate how visual planning can be used in the productionmanagement to optimize the coordination and the quality.The history of Lean started at Toyota, but the concept are now spread over theworld and are used wide outside of the car industry nowadays. What?s challengingabout Lean in foundation projects is to embrace a long-term perspective and invest insolutions that are profitable in the longer term, instead of solve problems by onlytreating the symptoms.A holistic perspective is crucial in order to truly understand Lean.

Reading and analyzing literature has a long tradition of being an essential part of the teaching of English in Sweden. As the offers of entertainment have increased in popular culture with the introduction of computer games, internet and other media, interest in reading novels has decreased. Literature is still a compulsory part of English teaching and the question is how teachers of today use literature and what kind of literary instruction they use.The aim of this study is to explore and discuss the literary instruction discourse in pedagogical texts, lessons, created by and for English teachers of Swedish Upper Secondary Schools. The lessons have been collected from the site lektion.se, where teachers are able to share knowledge and lessons. The study uses an analytical method based on Norman Fairclough´s Critical Discourse Analysis in order to analyze the lessons.

Background: Inflammatory bowel disease (IBD) includes Crohn´s disease (CD) and ulcerative colitis (UK). The diseases are chronic and have a pattern of relapses interspersed with relatively symptom-free periods. Common symptoms during relapse are diarrhea, abdominal pain and weight loss. Since you have IBD for life it is important to find ways to relate to and cope with the disease. In that process a nurse can be of great help.Aim: The purpose of this literature review was to increase the understanding of how adult patients with inflammatory bowel disease experience their daily lives.  Method: The method used was a literature review.

Förstudie av Fysisk aktivitet på Recept- ett projekt mellan vårdcentralen Ankaret och Friskis&Svettis i Örnsköldsvik. - ur ett hälsoperspektiv (Pilot study of exercise on prescription, a project between the health center Ankaret and Friskis&Svettis in Örnsköldsvik - from a healthperspective) Bachelor Essay in Swedish. Umeå: Umeå university, Department of Education.Physical activity is a growing problem in Sweden. To improve the situation a working method called FaR was developed. FaR is physical activity on recipe that primary health care providers can prescribe their patients.The aim of this study was to investigate how a project in which, FaR patients are prescribed by the health center to a wellness facility may succeed.

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

Background:Chronic heart failure (CHF) is a complex clinical condition. The higher survival rate after heart attack and other heart diseases, plus aging population, has led to more CHF patients. Symptoms can have negative impact on exercise capacity, ability to perform activities of daily living and quality of life. Heart failure clinics have been established to help better quality of life. Helping to stabilize and maintain patients´ health can reduce the need of hospital admission.

Background: ?Transitional care? is a new form of care in the Child and Adolescent Mental Health Services (CAMHS) in Sweden. The level of care, between outpatient and inpatient, has been developed to meet children/adolescents and their families in a different way than in the traditional outpatient and inpatient treatment. The contact offered can be intense with frequent contact and also with more time set aside for every occasion. The nurse, who is one of the categories of personnel involved in the multidisciplinary team works largely in other contexts than in the therapy room at the clinic or on the ward.

In the following essay I offer an analysis of the concept of genealogy in the works of Friedrich Nietzsche and Michel Foucault. The genealogical is illuminated as a critical approach, a period and a method. Taking as a point of departure Foucault?s description of genealogy as a historico-philosophical method, with which we can approach the question of how we constitute ourselves as human beings, by analyzing our ideas about knowledge, morals and the self as an acting subject, I go back to Nietzsche, from where Foucault derives his genealogical project. By analyzing how Nietzsche examines the three domains of genealogy, found in Foucault?s description ? knowledge, morals and the subject ? I thereby present a way to read, understand and use the works of Nietzsche, a reading of Nietzsche which at the same time brings out some of the core topics, offering a more profound understanding of Foucault?s genealogical project.

This thesis aims at exploring a national collaborative gateway-service, PictureAustralia, hosted at the National Library of Australia. This will be done by means of investigating some underlying principles for descriptive standards and conventions as of the library discourse which is the objective of bibliographic control and access. The reason to do this is to bring some main features of these principles into the context of a cross-institutional cooperation between libraries, galleries/museums and archives in a picture database service. The attention will lay on the objectives of what functions the system is designed to perform to give access, as defined by Elaine Svenonius in the Intellectual Foundations of Information Organization 2000, and how these objectives will affect this particular database-service collocating performance, which is a system- and logical approach. Though, this study will be done in an explorative and qualitative way, by a case-study, which is to examine some sample metadata records emanated from different institutions in this project.

Kontext: I denna uppsats kartlades den intellektuella basen i forskningsfältet astronomi. Mål: Syftet med denna uppsats var att studera strukturella förändringar som skett i det vetenskapliga fältet astronomi mellan 1999 och 2013 och identifiera dess specialområden. Metod: Syftet uppfylldes med tre författarcociteringsanalyser, en för perioden 1999-2003, en för 2004-2008 och den sista för åren 2009-2013. Totalt hämtades 94642 artiklar för analys från de fem core-tidskrifterna Astrophysical Journal, Astronomical Journal, Montly Notices of the Royal Astronomical Society, Astronomy and Astrophysics och Publications of the Astronomical Society of the Pacific mellan åren 1999 och 2013. Resultat: De visade sig att de största specialområdena i astronomins intellektuella bas tillhörde kosmologin.

The main purpose of this study is to explore and develop how the Christian conception of love as agape can be understood in light of feminist concerns, and how it can be cultivated in light of psychological research. Traditionally, agape has been defined as unconditional self-sacrifice for the sake of the other. Feminist theologians have highlighted repeatedly that an ethical principle of self-sacrifice might not be liberating for groups who have already internalized pressure to sacrifice their own needs for others. The main research questions are: 1) How may agape be understood in light of feminist concerns about its traditional interpretations? 2) How could a Christian community cultivate a form of agape that is responsive to feminist concerns? In order to answer these questions, the first part of the dissertation examines feminist concerns regarding discussion of agape, and then uses these concerns as a lens for analysing four themes in contemporary accounts of agape: community, care, humility, and mentalization.