Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

Purpose: The study examines the risk a rising from the acquisition of shares, and its relation to the expected return. We would like to see how a high-risk portfolio is related to a low-risk portfolio. Although studying the portfolios annual performance.Theory: The theories that have been used in the study are, Capital asset pricing model, CAPM and portfolio theory.Method: The study is based on a quantitative method, the time interval is from 2008 to 2010.The annual reports, historical stock prices for companies and the index are used to perform calculations based on the essay theories.Conclusion: The beta value has positive liner correlation with the expected return. When there are bad times in the world, the companies are negatively affected regardless of industry. The Portfolios developed in the same direction during the time period..

The aim of the present study was to evaluate the effects of large amounts of straw in the farrowing pen on thermal regulation of the newborn piglet in different weight classes. 20 sows were given 15 kg of straw in the farrowing pen 2 days prior to until 7 days after parturition. A control group of 18 sows had no straw in the pen. 6 litters from each treatment were observed. Measurements of piglet body temperature were made at 0h, 2h, 4h, 8h and 24h after parturition. At ?8h? the body temperature of the piglets in the Straw group were significantly higher (P=0,0149) than the piglets in the Control group.

Social networks have become an important factor in today?s society. Companies as well as individuals are using these platforms to interact with one another on a daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented.

In the tropics, logging and wild fire can result in degraded secondary forests with lower biodiversity than in the natural forest. One way to limit forest degradation is to rehabilitate the present large areas of secondary forests. However, there is a lack of knowledge concerning the ecology of tropical tree species and further studies would be advantageous for future rehabilitation efforts of degraded rainforest. The objective of this study was to investigate how mother trees in secondary forest and different site factors affect the abundance and spatial distribution of natural regeneration of non-pioneer tree species in a tropical rainforest in Sabah, Malaysia. The study took place in the INIKEA Forest Rehabilitation Project area, which suffered from wild fire in 1983 and has been selectively logged over both before and after the fire. Natural regeneration and site variables were inventoried in plots, while mother trees were inventoried in the whole survey area.

The stakeholders for requirements elicitation need to be identified at an early stage and their knowledge is the basis for what is to become a requirements specification. Just because a stakeholder holds a lot of expertise and knowledge it does not mean that the stakeholder can communicate the knowledge in a clear way. Validation of knowledge means that knowledge is valued and recognized in a structured way. People and organizations can evolve by exchanging knowledge, experience and skills.  The purpose of this study is to increase the understanding of knowledge management between requirement elicitation and external stakeholders.

This paper replicates a test performed by Burgstahler and Dichev (1997), which identifies a kink in the frequency distribution of earnings for companies listed on American stock exchanges. Their claim, that the kink is evidence of earnings management, has however been dismissed as a methodical consequence. To address this concern, this paper not only replicates the test in general, but also performs tests on a split sample, where founding family-owned companies are separated from the others, since earlier research has shown that founding family ownership is correlated with less earnings management. The results are in line with the findings of Burgstahler and Dichev, with a significant kink in the frequency distribution in the general test. The findings also show that the significance of the kink increases in the non-family-owned sample, while it disappears in the family-owned sample.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The objective of this study was to determine the mineral content in ten New Zealand monofloral honeys, in order to distinguish whether New Zealand monofloral honeys are a good source of minerals compared to honeys from other parts of the world. The ten monofloral honeys were collected from a local honey factory (Airborne Honey Ltd, Leeston), Clover, Honeydew, Kamahi, Manuka, Nodding Thistle, Rata, Rewarewa, Tawari, Thyme and Vipers Bugloss honeys were been investigated. The water content, water activity, pH, conductivity, colour and mineral content were evaluated. The water activity was averaged for all the ten New Zealand monofloral honeys and set to 0.59 aw, which indicates a high stability and long shelf life as a food stuff. A strong correlation between total mineral content, pH, conductivity and colour was obtained.

In order to get a better understanding of the interaction between employees and their technical work tools one needs to know what factors influence the interaction. The purpose of this study was to examine if there is a correlation between the personality traits Extraversion (E) and Neuroticism (N), tested with Eysenck Personality Inventory (EPI), and experience of the new Intranet among employees at The Swedish National Transport Administration (SNTA), and also to gather information of employees? opinions about the new Intranet. A survey, containing questions about the Intranet and a personality test (EPI), was posted on SNTA?s Intranet for eight workdays (N = 88, females = 53, males = 35).

The thesis examines the crisis that the Swedish-flagged merchant marine underwent in the 1990s, that resulted in a narrow market for the Swedish-flagged fleet. In order to save the industry, the TAP- agreement was created, consisting of three parties, government- market and interest organizations.  Purpose in this thesis, is to exam how the TAP-agreement was carried out in relation to the parties, and how it correlates in relation to how the global political economy affected the Swedish maritime politics. Two questions are presented. Is the TAP agreement an expression of Swedish corporatism?  Which aspect of Global Political Economy is characteristic for the TAP agreement? A case study is preformed in three steps. The different parties of the TAP-agreement have been interviewed.  A comparative study of two Swedish crises has been performed, in order to establish the correlation between them, in regards to corporatism.  A survey, with the aim to pinpoint which aspect of Global Political Economy is characteristic of the TAP agreement. Findings in this thesis are that the TAP-agreement was designed through corporatism, and that the most important aspect of all, the Swedish flag was worth saving, for all parties. .

Utvärderandet av instrument och metoder är väsentligt för att avgöra validiteten och reliabiliteten av studiers resultat. I den här studien utvärderades delskalan Emotional Regulation. Delskalan ingår i Social Competence Scale (Corrigan, 2003) och användes som underlag för observationer av barn i åldern 4-5 år inom implementeringsförsöket av preventionsprogrammet PsPATHS i Sverige. Totalt deltog 132 barn vid två separata observationstillfällen. Två explorativa faktoranalyser med olika estimationsmetoder (ML och GLS) resulterade i en enfaktorslösning.

The purpose of our study was to identify and present experiences encountered by parents with a child with diagnosis. Those narratives are made open for the public. Data has been collected through ten interviews with parents having children with a diagnosis. These interviews have also been complemented by interviews with one child and one youth. The parents and the children who have been interviewed, all have their own stories and experiences of how it is to live with a diagnosis in the family and for all families there are different diagnosis.

Syftet med denna studie var att titta på kriminalitet, brottsutsatthet och narkotika i en ungdomsgrupp. Även samband mellan dessa tre variabler studerades. Detta gjordes genom en enkätstudie som besvarades av gymnasieungdomar i åldrarna 16-21 år. Tidigare forskning på området visar att den mest förekommande narkotikasorten som ungdomar provar är marijuana. Lindrigare stöldbrott, som snatteri, är enligt tidigare studier det vanligaste brottet.

The present study examines in a longitudinal perspective earlyspeech development in children with partial isolated cleft palate comparedwith children with unilateral cleft lip and palate and children with typicaldevelopment. The groups were compared regarding consonant production at18 months, 3 and 5 years. The results showed that speech development inchildren with isolated cleft palate did not differ significantly from that inchildren with typical development except for production of oral fricatives at18 months. The children with unilateral cleft lip and palate had significantlymore speech deviations at all ages. The children in both cleft palate groupshad significantly higher hearing thresholds at all ages.