The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

Over the past thirty years the political parties in Sweden have lost five out of six members. In order to retain existing members leadership in these organizations has become increasingly important. The aim of this paper is to identify what group leaders for party groups within the municipal council believe are the driving forces that underlie the councillors' voluntary commitment, identify the group leaders' leadership style and identify whether there exist a relationship between these driving forces and the leadership style. The approach applied is qualitative consisting of twelve interviews with twelve group leaders from six different municipalities in Stockholm county. The theoretical framework of this paper includes the Volunteer Functions Inventory and the Full Range Leadership Theory.

In 1998 a new regional development policy was introduced by the Swedish government. A central feature in the policy was the formation of partnerships at the regional level. The partnerships were meant to consist of local and regional stakeholders, representing a great variety of interests, who would collaborate in order to improve regional development. The new policy was promoted, besides being more efficient, as a way to broaden political participation and to break male-dominated structures.This thesis discusses whether the regional partnership actually favours ?women's interests?, in terms of how the relationship of power between women and men is constituted by the model.

Bakgrund: Det är ungefär 10 % av barnen som bor i Sverige som bevittnar våld mot mamman i hemmet. Våldet försiggår i olika familjesammansättningar, inom olika socioekonomiska samt psykosociala typer av familjer. Att bevittna våld kan leda till att barnen får svårt att klara sin skolgång och kan även ge både psykiska och fysiska symtom. Skolsköterskan är en person som alla barn på en skola träffar någon gång under sina skolår och har därför en viktig stödjande roll.Syfte: Syftet med studien var att beskriva skolsköterskors erfarenheter av att arbeta med barn som bevittnar våld mot mamman i hemmet.Metod: I denna studie användes en induktiv ansats där datamaterialet analyserades med kvalitativ innehållsanalys. Datamaterialet bygger på intervjuer som genomfördes med sex skolsköterskor.Resultat: Ur analysen av datamaterialet framträdde två kategorier: identifiera utsatt barn samt tar emot och bekräftar barnets berättelse.Konklusion: Skolsköterskorna försöker skapa en relation mellan sig själv och barnet så att barnet skall uppleva att de har en personlig relation till skolsköterskan och på så sätt ha lättare för att söka stöd hos denne och berätta om sina erfarenheter..

Social media on the internet allows both public and private actors to communicate with each other. The aim of this qualitative study is to explore the relationship between the public and the private in social media on the internet, specifically with emphasis on the identities which are shaped in this relationship. The social media explored in this study is the micro blog Twitter. Data was collected from the pages of three public and private actors on Twitter, specifically with concern to their interaction with public and/or private actors. The data was analysed with support in sociological theories on modernity, identity, self-identity, socialisation and Erving Goffman's theories on everyday expression.

Caring for the suffering, dying patients and giving support to relatives is probably one of the toughest jobs a nurse can encounter. Palliative caring is, with different measures, the prolonging of life whereas hospice caring is giving patients a meaningful and natural journey toward death. The hospice philosophy is grounded on comfort, communication and peace. The expectation is that patients will have a dignified, peaceful death. The purpose of this study was to describe the nurse's role in palliative care.

Bakgrund: Våldet mot kvinnor är ett folkhälsoproblem. Det är svårt att fastställa den faktiska prevalensen vad gäller våldsutsatta kvinnor delvis på grund av att mörkertalet är stort. Syfte: Syftet med studien var att undersöka samverkan i organisationer och myndigheter i arbetet med våldsutsatta kvinnor i nära relationer i Skaraborgsregionen. Metod: Tre semistrukturerade intervjuer genomfördes med myndighetspersoner från X, Y och Z, vilka arbetar med våldsutsatta kvinnor i nära relationer. Resultat: Resultatet visade att femton kommuner i Skaraborgsregionen samverkar i arbetet med våldsutsatta kvinnor.

My aim in this essay is to analyze how the female body is represented in Swedish working class literature. I have compared four different novels all of which contain a female bathing scene: the opening chapter of Moa Martinsons Kvinnor och äppelträd (1933) , the opening chapter of Ivar Lo-Johanssons Bara en mor (1939) and a scene each in Glasfåglarna (1996) and Mosippan (1998), both written by Elsie Johansson. The bathing scenes suggest three key issues: modernisation, urbanisation and above all women´s sexual politics. Though there were several issues facing the feminist movement in Sweden in the 1930, the question of a woman?s right to her body was one that united the movement, regardless of class..

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

Idag är det nödvändigt för alla företag att fokusera på att skapa långvariga kundrelationer.Customer relationship management (CRM) gör det möjligt för företag att spåra kundersinteraktioner med företag. Det har blivit alltmer viktigt för företag att vara aktiva inom socialamedier för att skapa både kundengagemang och långsiktiga kundrelationer. Facebook är detmest använda forumet som företag idag använder. I samband med sociala mediers utvecklinghar ett nytt koncept utvecklats för att integrera sociala medier i traditionella CRM-system somkallas Social CRM (SCRM). Syftet med uppsatsen var att öka förståelsen för SCRM genomatt studera ett företags arbetssätt med SCRM för att skapa kundrelationer genom Facebook.

Bakgrund: Kunden samt dennes behov och tillfredsställelse är ämnen som varit mål för forskning under de senaste decennierna. Kundfokusering är dock inget nytt utan förekom i diskussionen redan under 50-talet. Idag talas det mycket om CRM, customer relationship management. Många företag säger sig använda CRM men meningarna om vad begreppet egentligen innebär går isär. Syfte: Syftet med vår uppsats är att skapa insikt i vilka inslag av CRM som kan urskiljas i ett stort teknikbaserat B-to-B företag.

When the independent upper secondary schools were started in 1992, it meant a change in the competitive relationship for the local upper secondary schools. A reduced number of students during some years ahead, while the number of independent upper secondary schools increase will probably result in tougher competition between upper secondary schools.The purpose of this study is to review and compare financial and performance management between a public and an independent upper secondary school. The dissertation will focus on the now existing competitive relationship between the two types of upper secondary schools.The theory underlying the study is Porter's model - five competitive forces. The model is applied to the local upper secondary school and used to identify competitive factors affecting upper secondary schools. The study is using a qualitative approach with five interviews at two upper secondary schools, one independent and one public, located in the same town.The comparison of financial and operational management of upper secondary schools indicate that the differences are not as great as we first imagined, but that there still are some differences.

Bakgrund Mäns våld mot kvinnor är ett globalt hälsoproblem, som spänner över såväl religiösa, geografiska som socioekonomiska gränser. En metod för att hitta dessa kvinnor är att administrera ett så kallat screeningverktyg eller frågeformulär. De tillgängliga verktygen är många och inget anses än vara vedertaget inom svensk hälso- och sjukvård.Syfte Att sammanställa en översikt av olika screeningverktyg som kan hjälpa sjuksköterskan att upptäcka mäns våld mot kvinnor.Metod Litteraturöversikt i form av en beskrivande sammanställning, baserad på tolv vetenskapliga artiklar av kvalitativ ansats.Resultat En sammanställning av sex screeninginstrument (ASI, HITS, PVS, STaT, WAST och WEB) presenteras. Frågeformulärens sensitivitet och specificitet redovisas, exempel på frågor samt styrkor och svagheter i formuläret beskrivs.Slutsats De sex beskrivna screeninginstrumenten har ett gemensamt syfte, att upptäcka våld. De skiljer sig åt i psykometriska egenskaper och är svåra att jämföra med varandra.

Researchers and practitioners have recognized the need for ?transforming? every policy of the company into a competitive advantage tool. Thus, both the pricing approach and the supply chain practices of the firm have emerged as an important determinant of success. In this study, however, we are not only interested in these two aspects, but also in a third one-namely cultural conflicts as an obstacle and challenge. The interaction of the tree factors is extensively presented against the backdrop of Skanska and four of their closest Polish suppliers.

Music not only fun but also necessary. This paper investigates how young people describe their relationship to music. The young people - students - in this study are coming from two different districts of Malmö: One with a population with mainly ethnical Swedish background and the other with a multicultural population. The research question is how we can describe young people's relationship to music on the one hand from the social theories which are presented and on the other hand from own experience as a music teacher. Group interviews are used to get the young people's own descriptions.