This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

This master thesis is a study of how city cemeteries can be used and contributes to a socially sustainable urban development. Today sustainable development and sustainable urban development is something that more or less every organization is working with. Therefore it is also relevant to integrate our cemeteries in this work so that they can become a part of the sustainable urban development process.The thesis gives a basic understanding of sustainability as a concept and also defines socially sustainable (urban) development. The work then immerse itself in various types of park structures and how the relationship between the human individual and the public space work, to satisfy the needs that different people have.The literature study that has been made is also the base for the design of the walking interview that has been made for the two city cemeteries. The cemeteries that where studied where the Assistens cemetery in Copenhagen and the Eastern cemetery in Gothenburg.

This essay is about exploring the rhetorical business negotiation process. The aim has been to find out how skilled salespeople stand out, and what rhetorical means they use to convince the other party. For this study, a qualitative research interview was applied and altogether five vendors in three different industries were interviewed. The fundamental theory of the essay is based on classical rhetoric. From that I have chosen the specific parts that I have found useful to discuss negotiation and sales processes.The results show that there is not a one single rhetorical approach that is essential to convince the other party.

This research is about how the educators view the best way to help multilingual students develop their understanding for mathematics. The aim of the study is to identify the different aspects from the teacher?s point of view of this new approach of teaching: what are the limitations versus the opportunities? The study is limited to a multicultural school in Stockholm and to the experience of a few class teachers and mother tongue teachers.A qualitative approach was used and the interview was selected as the method to collect the data. Three class teachers as well as three mother tongue teachers were interviewed about their experiences. The interviews were recorded and transcribed word by word.There have been discussions about the skills in mathematics in multilingual speaking students, and that their greatest obstacle of understanding mathematics is that they are being taught in another language than their own mother tongue.

COPD (Chronic Obstructive Pulmonary Disease) is one of the most widespread lung diseases today and is a growing cause for suffering and mortality worldwide. It is considered to be the third leading cause of death in the near future. Smoking is the most important risk factor for this disease and about 50% of smokers develop COPD. The purpose of this study was to mediate the experience of not being able to stop smoking described by persons diagnosed with mild or moderate COPD. The study involved five women and five men.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.

We aim to develop knowledge of how new technology, in this case social media, can contribute to how sports fans interact with their idols. Therefore our framing of a question is to present how fans experience their contact with mixed martial arts (MMA) & ultimate fighting championship (UFC) through social media platforms. To specify our study, we also have a supplement question with in which way sports fans uses social media.We have chosen to conduct a qualitative study consisting of interviews and data observations of websites, related to the organization UFC, to approach our main question. We have interviewed nine randomly selected people with one common interest - MMA/UFC. With an implant of theories, consisting of social media, fandom and lurking, on the result of the interview and website data, we try to come closer to a conclusion for our intention with this thesis.Our conclusion is that the interviewed fans express that through the usage of social media, they feel like they have come closer to UFC.

The aim of this thesis is to investigate how the majorities view on the minority can affect the minorities view on themselves.The study focuses on the research questions; what does the Roma identity look like? Is there a connecting between the week feeling of belonging to the majority ? Slovaks - that the Roma people feel and the widespread racism, stereotypes and scapegoat view towards Roma that the majority in the Slovak society have? Is the view Roma have on themselves effected by how other see them? Has the situation for the Roma gotten better since Slovakia entered the European Union?An empirical research study has been conducted in Slovakia during the period of April 2006 and interviews with Roma and NGO representatives where done.The Roma people's situation in Slovakia is bad and the discrimination towards them is widespread, both in the working life, healthcare, education system and housing. A lot has happened the last years, before Slovakia entered the EU the country adapted many new laws that strengthen the Roma people place in the society and gave them as a minority more support and rights.According to my findings it is found, and what most of the interview Roma expressed themselves, was that today they have a very low feeling of belonging and being a part of the Slovak society. They also expressed that they are very much affected by the poor view that the majority of Slovak have of them and in many cases they did not even want to try to be part of the society. The NGOs expressed that the situation for Roma in Slovakia is bad and even if it has been improved since the country entered the EU, the NGOs said that there are only a lot of new laws and in reality not much has changed..

Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.

Aim: The aim of this study was to examine health professionals´ experiences of giving advice regarding sleep to parents of infants and to perform and evaluate an intervention in the form of introducing information about the sleep of infants.Method: The study was designed as an intervention study with a qualitative approach where data was collected from two focus groups in the form of interviews. The intervention consisted of the information material Sugen på sömn. There were five participants whom three of them participated in the second interview. The interviews were processed by content analysis.Results: Health professionals´ experience of giving advice on sleep was summarized in three themes. The experiences of giving advice in interaction with parents, health professional themselves experienced the power to influence the parents with the advice they gave, while the parents' previous experience and knowledge impacted on how the advice came into practice.

In this diploma work we present the results from a study of how adult immigrants utilise the services provided by the public library in Biskopsgården, Gothenburg. A survey encompassing 51 library visitors of foreign origin and an interview with two librarians at the library were performed.The results from the survey show that the majority of the informants were male students inages from 26 to 45 years and that they had been living in Sweden for a maximum of five years. 73% of the informants used the library to borrow literature in Swedish, 53% to read newspapers and periodicals in their native language, 43% to borrow literature in their native language and 43% to read newspapers and periodicals in Swedish.These results were compared with two other related studies with which partial correspondencewas found. In addition, related topics such as multicultural librarianship and the psychological aspects of immigration are discussed..

This paper is about the different parts within the officers training that motivate the cadets to continue their employment within the armed forces after graduation, it also brings up the different parts that influences their motivation in a negative way. Six cadets from the 2011 class at the military academy at Karlberg have been interview in order to give their view on the following seven themes; reasons to take employment, collegiate attitude, comfort, study motivation, perceived education quality, the regiment and career. The responses have then been compared to the previous research at a cadet level which have been scarce. The result followed the previous findings about conscript?s motivation to continue their career and officers to end theirs.

The purpose of this qualitative study is to investigate how some teachers make use of the results of the national tests in mathematics to plan their teaching. The questions are how they plan their teaching in mathematics and if they use the results of the national tests to compare with their own teaching.   Five teachers in mathematics has been interviewed. I have used unstructured interviews with open-ended questions, and I have been able to ask follow-up questions based on their answers. The analysis of the survey is made from a systems theory approach.  The result of the survey shows that teachers make use of student performance to look at their own teaching of the current group of students. However, there is not enough time to rehearse and repair the deficiencies discovered in the national tests, which for some is perceived as a stress factor.

The purpose of this thesis is to investigate how teachers perceive that they work with science in preschool through aesthetic learning processes as tools both in the indoor and outdoor environment and make visible what the educators' underlying beliefs are that affect how they perceive aesthetic learning processes as tools used to deepen children's understanding of different scientific phenomena.This is an Interview study using the phenomenographic approach as a means and method to make visible and report on teachers' views on how aesthetic learning processes can be used to extend preschool children's learning about science. The results are analyzed and discussed based on John Dewey's theoretical ideas about children's learning, aesthetics and science.The study clearly shows that teachers' views on aesthetic learning processes and how they can be used in the work whit science is very divided and in some cases unreflective. The most striking results are that teachers often are unaware that they make use of aesthetic learning processes because they have a more limited view of what it is than we have in the paper. All informants have science as a core subject. Their focus of the activity is located at the showing and visualizeing of scientific phenomena and some of them express that they submit the aesthetic learning processes to their colleagues or that they collaborate with someone who has training in some art form.

The aim of this study was to examine mental illness among adolescents in the age group 13- 18 in the municipality of Lund. We studied the topic based on counselors experiences. There have been several reports in media concerning an increase of mental illness among youth. Therefore we considered this as an interesting issue to examine. This study consists of seven qualitative interviews and one telephone interview with counselors.