The horses have been in the care of humans for about 5000-7000 years. But even though the horses have been domesticated and artificial selected for such a long time their natural behaviours and instincts still remains. In the rich countries there are many people who have the opportunity to ride either on their own horses or at riding schools. Many of these people have not grown up on farms and have no experience of handling big animals. This can lead to implications of the horses? welfare.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

Endocrine disruptive chemicals (EDCs) are found in many everyday products and can cause adverse effects on human health. Small children are particularly sensitive to EDCs and they are also exposed to them in a greater extent than adults. Despite this, EDCs are only banned in a few toys and childcare products. There are many sources of exposure and if no steps are taken to reduce the incidence of EDCs we may face an increasing number of people diagnosed with obesity, diabetes type 2 or various types of cancer.The Swedish Government has set a number of environmental objectives, one of which is calleda non-toxic environment. The Swedish Chemicals Agency was instructed to produce and conduct a national action plan to achieve this goal.

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

AimThe aim of this study is to examine the long term effects of e12 and how they have influenced the lifestyle and perceived awareness about nutrition and exercise in relation to factors from Social Cognitive Theory (SCT) that e12 took in consideration. The questions asked were; How has e12 affected the attitudes, skills, self-efficacy and knowledge relative to exercise? How has e12 influenced the individual?s habits of exercise? How has e12 affected the perceived awareness regarding the impact of nutrition and exercise on the body weight?MethodThe study is pursued by a qualitative method using semi structured interviews on six individuals between the ages of 16-18 years old that completed the project 4-5 years ago. A questionnaire regarding nutrition and exercise habits was also used as part of the study. All individuals from the year of interest were first contacted by the senior physician connected to the project.

The purpose of this study was to examine knowledge within the social services. We narrowed the study down from general knowledge to scientifically produced knowledge and how the social workers relate to such knowledge. We aimed to see how the social workers perceive different knowledge and how they relate to the different sources of knowledge. We also examined the different factors that will enable and motivate social workers to stay updated with scientifically produced knowledge that is relevant to their work. We also examined what limits the ability or motivation for renewing ones knowledge.

This is a qualitative interview study about intellectually disabled parents and their children. I have conducted interviews with six professional staff who have some experience working with intellectually disabled persons. In my investigation I used vignettes and those I interviewed had to read the same story about Anders and Britta in preparation for the interview. The six persons whom I interviewed were: a midwife at a mother care centre, a nurse at a child health centre, a social welfare officer at a rehabilitation centre, a "LSS administrator" at a local authority, and two social welfare secretaries. One of the two welfare secretaries works to assess the social situation of children and the other one works with fostercare.The conclusion that I have drawn is that the relationship between intellectually disabled parents and their children is very important.

Schools inspections investigation has shown that most pedagogues are experiencing significant challenges to stimulate students and to invite students to participate and to influence the teaching structure and content. This study is based in the school inspections school questionnaire from 2013 which shows that Vallentuna high school results in two categories stimulation as well as participation and influence gets a low index value compared to all participating school units. Previous research has shown that the field studies creates greater amount of stimulation, increases students? participation and provide experience of a bigger influence. Careful preparations are also important and the right form of field studies.

The main purpose of this essay is to study how classroom interaction can take place in a class for Second Language Learners (SLL).1 I have applied a case study methodology on a linguistic method used by a Teacher in Swedish as Second Language working on a primary school situated in the Southern suburbs of Stockholm. The learning method is based on extensive reading of books which comprehend several learning techniques organized into a process that support the development of linguistic skills such as discussing in a group, writing, reading and thinking in a second language. The methodology applied is based on observations, on an interview with a Teacher in Swedish as Second Language and on a questionnaire answered by 11 students that participated on ?Boksamtal?.Based on a theoretical framework about socio cultural theories on learning and scaffolding,2 I attempt to integrate theory and practice to investigate how the Teacher succeed on applying effective methods for second language learning. Through the analyses of the data is also my intention to emphasize the advantages and disadvantages of such a method.

Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data. I have also studied company reports, closely related literature, articles and papers on the Internet. Conclusion: My conclusion is that the company in this study based the decision to open a branch in Japan on the demand from one big customer and the potential to grow globally.

Background:Public health is a concern of many important areas of society and it`s important that Sweden works with the health of the individual through the eleven public health areas. Health isn`t longer only a objective but even a resource. That`s why the society works with the health of the individual through a salutogenic perspective, about what can preserve or enhance the health of the individual.Aim:The aim of this study is to find out what the staff at a nursing home has views of what health can bring, and also study how health affects their ability to work. Also to study the employee`s apprehension of the wellness reimbursement that employer offers them.Material and Method:A qualitative method was used to obtain results from eight interviews with health care workers in Skåne. Interviews were transcribed and analyzed using content analysis.Results:For the interview person?s health means to feel good and be healthy.

PurposeThe purpose with this C-essay is to give a description of disordered eating in sports. Further, I also wanted to make a survey of the knowledge of the trainers and their attitudes to eating disorders within sports. I will bring a good view of the problem. I hope that it will give a wider knowledge, acceptance and understanding for the problem. Hopeful can that making the problem smaller and also making it easier for those who are afflicted, the trainer and other peoples.MethodI have used two methods; a study of previous studies and other information and also a questionnaire.

Aim: The aim of this study was to describe intensive care nurses? experiences communicating with patients during mechanical ventilation.Methods/design: A qualitative interview study. Interviews where analyzed using descriptive content analysisSetting: Nine intensive care nurses from two different intensive care units were interviewed using a semi structured interview guide.Background: Past research has shown that patients during mechanical ventilation in the intensive care unit, feel very vulnerable and the helplessness of being unable to speak. These patients feels that they are completely dependent on the nurses and their competence. It has been shown to be very important that the patient feels included, acknowledged and respected.Results: The analyzed data resulted in a theme; through communication strive to preserve patients´ dignity and three main categories; create relationship to the patient, minimize patients´ vulnerability and don´t give up.

On the night of the 26th December 2011, large parts of southern Norrland were struck by the storm ?Dagmar? that caused serious damage to the forests. In the past 10 years wind damage has become a hot topic after several major storms. Forest companies own 25% of the Swedish forest and thus influenced largely by wind damage. The main purpose of this study was to examine whether forest companies attitude towards preventive wind damage actions were changed after the storm ?Dagmar?. The result was developed by doing interviews with two forestry companies.

The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon.