Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

AbstractThe overarching goal of this study is to investigate whether teachers of Swedish at upper secondary schools in Sweden feel that they know how to teach critical literacy, especially on the Internet, and also if they know how it is taught. It also investigates the difficulties teachers experience in teaching critical literacy. A secondary goal is to investigate the knowledge of critical literacy among students at upper secondary schools in Sweden. The study is based on quantitative and qualitative research. The research consists of two parts.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

Syftet med denna uppsats var att undersöka dels vad det är som får människor att vilja träffas "face-to-face" från en kontakt via Internet, dels vad som väcker attraktion för en annan människa på Internetdejtingsajten Q500. Totala antalet deltagare var 732 stycken, varav 395 kvinnor och 337 män. En explorativ undersökning har gjorts med hjälp av två riktade enkäter; en för de som hade dejtat någon via Internet och en för de som inte hade det. Frågeställningarna för undersökningen var vad användarna på Q500 uppfattade som särskilt attraherande, vad som kunde tänkas leda fram till en dejt offline från en kontakt online och om eventuella signifikanta skillnader fanns mellan könen, samt mellan de som dejtat och de som inte dejtat någon tidigare via Internet rörande hur de skattat frågeområdena. Civilstånd och ålder korrelerades med skattningarna och det framkom en del svaga positiva samband.

The main purpose of this study was to establish to what extent undergraduate students use reference services, what knowledge they have about those services and what their views of them are.The survey took place at Lund University Library, UB1, the main library responsible for collections in social sciences, humanities, theology and law. A total of 476 undergraduate students were asked to fill in a questionnaire, 273 accepted. The study is quantitative and was carried out during the autumn semester, 1996.The results show that the service used most frequently by undergraduate students is the reference collection. The least used service is the Internet, more than 50 percent of the students never use Internet at the University Library. In general, students are very pleased with the service given by the reference librarians, and with the collection of reference books.

Internet används idag av väldigt många ungdomar som kommunicerar genom Instant messaging och e-post eller är medlem i olika Communitys såsom Facebook. Många ungdomar använder även Internet till att kontrollera och söka efter fakta. Unga tjejer tillhör den första generationen som växer upp i detta enorma informationsflöde som Internet och de sociala medierna innebär och de är även en av de grupper som är väldigt påverkningsbara genom bland annat olika medier. På Internet kommuniceras det mycket kring sex, vilket bland annat märks genom att sex är det vanligaste sökordet på Internet.Syftet med den här uppsatsen är att undersöka hur unga tjejer använder sociala medier, dvs. Internet, när de vill ha information om sex och samlevnad och vi vill även få reda på hur tjejerna vill ha information om sex.

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

Bakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring. Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade produkter.

It is more common now to purchase products and services on the Internet. More and more companies choose to sell their services and products this way. Some services and products the customers can get delivered directly to their computers. Therefore, it is important for entrepreneurs to know when they risk a permanent establishment in another country due to their Internet based activity. If the company gets a permanent establishment in the other country, the other country can tax the income which is relatable to the company?s permanent establishment.

Dagens ungdomar har tillgång till fler forum för umgänge än tidigare generationer. Ett av dem är självfallet internet, som har funktionen av en gigantisk mötesplats för mängder av ungdomar varje dag. Tidigare var umgänget huvudsakligen begränsat till möten i verkliga livet och således även de problem som kan uppkomma i mänskliga relationer, till exempel fenomen som mobbning. Nu ger internet en möjlighet till ökat socialt umgänge för många av ungdomarna. Dock rymmer nätets fördelar även nackdelarna, och som titeln antyder en risk för dubbel utsatthet.

Purpose:  The purpose of this paper is that from the physical travel agencies perspective try to see how they perceive their future, knowing that the booking on Internet has increased.Problem: What are the prospects for future development of the physical travel agency? Has the technological development affected the physical travel agency and forced it to change its role and meaning?Method: This paper has a qualitative approach. Interviews have been made with employees on physical travel agencies to try to reach a deeper understanding and thereafter be able to give us an understanding of our problem.Conclusion: The physical travel agency has been given a new role as the employees are no longer seen as sellers but more regarded to as consultants. The travel agency has become more of an information bank than just a shop where travels are being sold. Despite this change, we believe that customers will continue to visit the physical travel agents because of the unique knowledge and services they can provide that Internet not yet can offer.

Problem: Majoriteten av producenterna till musikverk och flertalet av de aktörerna som aktivt är med i debatten om piratkopiering anser att piratkopiering av musik är skadlig samt ett problem för musikindustrin. Kommer deras olika metoder att vara en lösning på problemet eller kommer man åtminstone kunna begränsa denna olagliga aktion? För att mestadels alla ska vara nöjda, finns det möjligtvis en lösning som kan gynna både de som är för piratkopiering och de som är emot piratkopiering? Syfte: Syftet med denna rapport är att belysa problemet med piratkopiering av upphovsrättsskyddat material på Internet. Vi vill även granska konsumenters och aktörers åsikter angående detta och analysera om det finns någon laglig lösning där båda parter kan känna sig gynnade. Metod: Vi har studerat litteratur och utfört intervjuer som sedan har granskats och analyserats. Vi har även letat ny och uppdaterad information på Internet. Resultat: Vi har i vår undersökning kommit fram till att piratkopiering aldrig kommer att kunna stoppas helt.

ABSTRACT The persons whom the authorized nurse encounters in hospital wards and nursing homes are in great extent elderly persons. According to Wasserman (2000), about 30 to 40 percent among these, show signs of depression. To be aware of the signs of depression, and how an authorized nurse can support the patient is therefore of great value. The introduction to this study describes the symptoms of depression and how depression in elders is expressed. It also describes treatment possibilities and nursing aspects of concern.

Strategic development is something that concerns all companies, regardless of which industry they?re in. There is extensive research on this topic but one can question if the same theory also applies to E-businesses. Using case studies, this paper looks at strategic development in E-businesses and tries to answer whether strategic development in internet based companies is unique or if existing theory can still be applied. The predominant approach is to look into if E-businesses, due to a turbulent environment, rely less on market research and focus more on internal resources than would be expected by companies in more stable environments.

If you move from Sweden to Portugal to work as an Art Director at an Ad agency, there are certain things you ought to know. Perhaps even before you decide to move. There are a lot of things that are quite different if you compare Portugal to Sweden, not only the language, but also the design, software, working hours and much more. You have for example two month with double salary, you work till six p.m. and when it comes to maternity leave, you have 100% compensation with no taxes the first four months of every pregnancy.