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5372 Uppsatser om Internet marketing - Sida 50 av 359
Varför är det kvinnliga könet underrepresenterat vid Skogsmästarprogrammet? :
The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.
?Det blir som en helt annan värld på internet? : En kvalitativ studie om ungdomars syn på och erfarenheter av fenomenet nätmobbning
Nätmobbning är ett allt mer uppmärksammat och vanligt förekommande fenomen främst bland ungdomar, vilket framgår av den tidigare forskning som finns på området. Syftet med denna studie var att får en förståelse för hur ungdomar upplever och beskriver fenomenet nätmobbning som sker på sociala medier samt hur de ser på problemet och vad man kan göra åt det. Datainsamlingen för studien gjordes med hjälp av kvalitativa intervjuer med sex stycken ungdomar. I resultatet framkom att ungdomarna upplever nätmobbning som ett allvarligt problem men de menade att det är så pass vanligt förekommande att det knappast tas på allvar. Ungdomar har blivit mycket toleranta för det språk som används på internet och menade att fenomenet är en del i en social hierarki.
Revisorers syn på analysmodellen : En jämförelse mellan små och stora revisionsbyråer
Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.
Ideologi och Kommersialisering : ?En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal
The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..
Att vara i Vara kommun : En studie om kommunens identitet, profil och image
Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.
Design Management för Remote Control Sweden AB
This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..
Event Marketing : En alternativ väg till kund lojalitet
Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.
Tidningens anpassning till Internet : En jämförelse mellan papperstidningar och webbtidningar
Newspapers have undergone big changes with the progress of Internet and the newspapers establishment on the Internet. This adjustment to the Internet has resulted in differences between the content in newspapers and Web news sites. A quantitative content analysis and questions to Web authorities have been used in this study to describe what these differences are. During three days, three different newspapers were analysed and the conclusion was that many of the articles that were published in the newspapers also could be found in the newspapers Web versions. At the same time a lot of the articles on the Web news sites were not published in the newspapers.
"Fördjuparen" och "Uppdateraren" - nya mönster för nyhetsanvändning för unga vuxna
AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.
Framtidens bank : en studie av hur banker skulle kunna utformas med hjälp av användbarhet och social media
The retail banks are usually looked upon as conservative. Since the launch of internet banks in the 90's they have not developed much. Meanwhile the internet is developing in a fast pace and social websites are increasing in popularity. The purpose of this essay was to investigate how internet banking will develop in the near future based on interviews, literature and trend studies. With web 2.0 techniques the internet bank could develop to help the costumers take more informed decisions regarding their economic situation.
Digital marknadsföring : framväxten av nya verktyg för marknadsföring
Syfte Syftet med arbetet a?r att so?ka fo?rsta?else fo?r utvecklingen fra?n traditionell till digitalmarknadsfo?ring samt att analysera hur fo?retag praktiskt arbetar med detta.Studien anva?nder en kvalitativ metod och data har inha?mtats fra?n ba?de prima?ra och sekunda?ra ka?llor. Empirin har samlats in genom 10 intervjuer, vilket har analyserats med hja?lp av teori och det har sedan lett till studiens slutsatser.Studien visar varfo?r det finns en o?verga?ng fra?n traditionella marknadsfo?ringsmetoder till digitala marknadsfo?ringsmetoder, hur de kompletterar varandra och vilka verktyg som fra?mst anva?nds av fo?retagen i studien.Fo?rslag till fortsattforskning är Facebook-annonsering, ma?tinstrument, SEO och Web 3.0. Dessa termer ga?r att arbeta vidare med och det a?r na?got som va?r studie har pa?visat vara viktigt.I va?r studie bidrar vi till en fo?rsta?else av va?gen fra?n de traditionella marknadsfo?ringsmetoderna till de digitala marknadsfo?ringsmetoderna.
Internet som Relationsbyggare inom fotbollen : En fallstudie av Kalmar FF
The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject.
En studie av inbyggda brandväggar - Microsoft XP och Red Hat Linux
Detta kandidatarbete utreder hur väl två operativsystems inbyggda brandväggar
fungerar i symbios med en användares vanligaste tjänsteutnyttjande på Internet,
samt att se hur likartade de är i sitt skydd från hot. De två operativsystemen
som vi utgick ifrån var Microsoft
Windows XP samt Red Hat Linux 8.0.
Den hypotes vi arbetat kring lyder enligt följande: De två inbyggda
brandväggarna är i stort likartade rörande skydd från hot på Internet och
uppfyller användarnas tjänsteutnyttjande. De metoder vi använt, för att svara
på vår frågeställning, har delats upp i ett funktionalitetstest
och ett säkerhetstest. I funktionalitetstestet provades de vanligaste
Internettjänsterna med den inbyggda brandväggen och ifall det uppstod några
komplikationer eller ej. De två inbyggda brandväggarna genom gick i
säkerhetstestet skannings- och svaghetskontroll via ett flertal
verktyg.
Genom resultatet kan vi konstatera att de inbyggda brandväggarna klarar av de
vanligaste tjänsterna på Internet, men att en skillnad föreligger hos dem vad
gäller exponeringen ut mot Internet.
Intranät ? Igår, idag och imorgon På vilket sätt kan organisationer skapa affärsnytta med Webb 2.0 lösningar i sina intranät?
Intranät är idag verklighet för många organisationer. Dessa system växte fram någon gång under 90-talet och finns idag i nästan alla större organisationer. Dessa system har dock inte utvecklats i samma takt som Internet. Det beror på att intranät är mer kontrollerade och inte utvecklas naturligt utan beslut ifrån organisationens ledning. Samtidigt växer Webb 2.0 sig starkt på Internet.
Möbelbranschen - hur små företag kan överleva på den svenska marknaden
The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.