Vårt examensarbete belyser hur lärare och elever arbetar med Internet i skolan idag. Syftet är att undersöka om Internet kan vara ett verktyg för meningsfullt lärande. Det är det sociokulturella perspektivet enligt Lev Vygotskij (1896-1934), som ligger till grund för vår syn på lärande där den sociala interaktionen och omgivningen är viktiga delar i lärandet. Tidigare forskning visar att Internet som verktyg i undervisningen medför både för ? och nackdelar.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

Syftet med denna studie var att identifiera och beskriva äldre personers erfarenheter och föreställningar av hur internet kan bidra till att vara delaktig i en vardagsgemenskap. För att besvara studiens syfte genomfördes en kvalitativ innehållsanalys av data insamlad via fokusgrupper. Via en pensionärsorganisation rekryterades tolv deltagare som indelades i tre grupper och varje grupp intervjuades vid två tillfällen vardera. Analysen mynnade ut i tre kategorier; Resurser och begränsningar för tillgång till vardagsgemenskap via internet, Internet som en väg och möjlighet till vardagsgemenskap och Betydelsen av att vara en del av vardagsgemenskap via internet. Resultatet visade betydelsen av att övervinna svårigheter och ha tillgång till resurser, där en viktig aspekt var att den sociala miljön kunde påverka och möjliggöra tillträde till en vardagsgemenskap via internet.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

In this essay we describe the characteristics of the internet language used by senior-level school pupils. Our primary question formulation is: ?Which are the significant features of the youth?s internet language on a morphological, lexical, syntactical and orthographical level?? In order to answer this question we have analyzed 45 text ex-amples which is brought from two different internet forums, Bilddagboken.se and Un-gdomar.se, forums which are widely used by youths. The analysis has been made on a morphological, lexical, orthographical and syntactical level. We have also another question formulation which is: ?How is emoticons used in youth?s internet conversa-tions?? Thereby we also study the use of emoticons in the examples we have analyzed.Our conclusion in this essay is that the youth?s internet language is a language that in many cases should be seen as an own language; it should be seen as an entirely new and unique way of communication.

Business across the Internet has increased in recent years and most companies that are selling trips have increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the contact between customer and company and play a big part in how the first impression is perceived by the customer. To understand how a service encounter works, meeting face to face, companies need to understand how customers perceive that meeting.

Syfte/purpose: Syftet med denna uppsats är att undersöka hur den svenska spelmarknaden har påverkats av Internets framväxt. Uppsatsen avgränsas till att se hur Svenska Spel bemöter de nya konkurrenterna på Internet. Det vill säga vilka marknadsstrategier Svenska Spel använder sig av, dessutom undersöks hur spelarna värderar de nya spelmöjligheter som framkommit. / The purpose of this thesis is to investigate how the development of the Internet has affected the Swedish betting market. The thesis is limited to see how Svenska Spel is facing the new competitors on the Internet.

The purpose of this paper is to find out how visually impaired people get information on Internet. Visually impaired people has got the right to be able to use the Internet like everyone else. We are also going to revise which aids visually impaired people use today, and how they work in practise. What problems can you run into when you use these aids? We are also going to revise how the webpages design affect the use of the Internet for the visually impaired people.

The agriculture of today is getting larger and larger and it demands more efficient machines to handle these larger units. But all farmers don?t have the opportunities or don?t want to expand. What should they do if they want to remain on the farm? An alternative is to start a farm shop.

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.

Rapporten behandlar en undersökning av SET (Secure Electronic Transacion) vilket är ett system för säkra kontokortsbetalningar över Internet. Min undersökning har inkluderat företag och banker som erbjuder sina kunder möjligheten att betala varor med SET. Rapporten tar upp vilka åsikter och erfarenheter parterna har när det gäller SET och dess framtid som betalningssätt.I rapporten behandlas Internet och dess uppbyggnad, elektronisk handel och olika sätt att betala varor som beställs via Internet, kryptering och vad som krävs för att ett betalningssystem skall anses säkert samt SET och dess funktioner vid betalning över Internet.Jag har genom litteraturstudier, intervjuer och enkäter kommit fram till att SET är en bra teknik, men som ännu inte slagit igenom hos användarna. Bankerna tror på SET som betalningssystem, medan företagen anser att SET troligtvis spelat ut sin rätt..

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

The purpose of this paper is to increase knowledge and understanding of how an identity is constructed on the internet and if it is different from the everyday identity. To analyze this, I have studied the theories of how identity is constructed in everyday life and then applied this on the empirical data that I have collected. In this study, I have chosen to pursue a qualitative approach using semi-structured interviews to gather the empirical data. In the study, six informants participated and all of them has an active social life both on and off the internet. The results that I have found in this study shows that an identity online is constructed in a similar way as it does in real life, however, some limitations that exist in everyday life do not exist online.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.