Aim: The aim of this study is to understand why people have changed their preferred community over time. What are the main factors when changing to a new one?Method/material: The method has consisted of personal interviews with six different people in the ages between 20-22 and of different gender. The main material that has been used in this essay is the theory of Uses and Gratifications as explained by Denis McQuail, the theory of Convergence culture by Henry Jenkins and the theory about Communites of Practice by Etienne Wenger.Main results: This study shows a heavy affection that the use of communities often centers round the people around the community, rather than the functions that the communities themselves provides. Having people that you know on the community you choose is a vital part for people or at least having the support of other people and changing to another community at the same time.

This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.

This study is about Swedish football supporters located on the cheering section of the arena. These supporters are often being described as hooligans and as a threat to Swedish football. The aim of this study were therefor to provide further knowledge about the supporters on the cheering section and their culture. Questions about supporter behaviour and supporters own opinion on their effect at Swedish football and supporter culture were examined. The data was collected thru a web-based survey of Swedish football supporters.

Popular Culture is inherently political and the connection between popular culture and world politics in particular is something that has been established through years of research by multiple scholars. In this essay, my aim is to analyze how American Power is represented in popular culture. This is done in context of the decline of the American led liberal hegemony and a new Multiplex world order. A world order with multiple influential actors with varying levels of power. To analyze the way popular culture portrays American power, I have used the movie Top Gun: Maverick (2022) as an example and analyzed scenes from the movie.

The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

The purpose of this qualitative study has been; how social bonds are interlaced between thesocial worlds contained within the analytical division of ?outside Internet? and ?withinInternet?. What happens with the social bond as the individual oscillate between this analyticbisection? This purpose raises important questions of the use of Internet in everyday life.A new stance is taken toward studying the Internets integration into everyday life. The focusis adjusted to the importance of emotions.

The number of people with another culture isincreasing in Sweden. This change in society bringsconsequences in health care that has not any methodsto manage. The Muslim woman?s meeting with thehealth care is one of those areas. The aim with thisstudy was to describe the nurses meeting with femaleMuslim patient.

Användningen av dator, internet och mobiltelefon visar på att den nya tekniken integreras snabbt i ungdomars och barns vardagsliv. Undersökningen baseras på tidigare forskning kring IKT (informations-och kommunikationsteknik) och ungdomars IKT-användning. Syftet är att genom intervjuer undersöka hur fyra ungdomars vardagskommunikation sker med hjälp av olika former av IKT samt hur användningen påverkar vardagslivet. Undersökningen koncentreras till medierna internet, mobiltelefon och datoranvändning. Resultaten visar att ungdomarna använder sig av IKT, huvudsakligen mobiltelefon och internet, som strategier för sociala ändamål.

Användningen av dator, internet och mobiltelefon visar på att den nya tekniken integreras snabbt i ungdomars och barns vardagsliv. Undersökningen baseras på tidigare forskning kring IKT (informations- och kommunikationsteknik) och ungdomars IKT-användning. Syftet är att genom intervjuer undersöka hur fyra ungdomars vardagskommunikation sker med hjälp av olika former av IKT samt hur användningen påverkar vardagslivet. Undersökningen koncentreras till medierna internet, mobiltelefon och datoranvändning. Resultaten visar att ungdomarna använder sig av IKT,huvudsakligen mobiltelefon och internet, som strategier för sociala ändamål.

As long as envy and the will of harming others for what they possess have existed, the evileye has been a present belief system in many cultures around the world. This study, based onarchaeological evidence and texts by ancient writers that reflect this ancient superstition,explores how the evil eye was being averted and practiced by ancient cultures. What measureswere taken to ward off the evil eye? How have these measures been represented in thematerial culture? What can we learn from the context of the material culture involving the evileye? Discussions and theories of protective measures that have been depicted on the walls ofthe roman city of Pompeii will hopefully give a wider comprehension of the evil eye, and its influence on Roman society..

Culture is seen as an abstract phenomenon, not easily defined. It is cathegorized as something that affects every person, though it is seldom described how. This study adress how culture, in the form of basic assumptions and accepted behaviors and ways to think affected how young coaches formed their leadership under the influence of their organization. The possible implications for the importance of knowing about ones culture in an organization affect both the recruitment process in organizations and what the organization stands for and what is conveyed through values and ways to act in the organization. The purpose of this study was, through the use of semi-structured interviews with young coaches and organizational leaders and a review of policys, to get the perspective and experiences of young coaches regarding cultural influence on their leadership.

Through the growing use and availability of information technology the dependency of Internet is today increasing. Internet makes ways for a more mobile business communication that cost less. One of the latest applications of Internet technology are intranet and extranet. I have asked myself the question how intranet and extranet can affect companies efficiency and competitive advantage. In order to answer this question I performed a case study at Ericsson and ABB.

Syftet med uppsatsen var att undersöka attityder och förhållningssätt hos en grupp lärarstude-rande till hur Internet används för undervisning och som verktyg i det framtida arbetslivet. Resultatet visar att inställningen inte är en odelat positiv till detta vilket går att tolka på olika sätt. Datorvanan hos de blivande lärarna varierar kraftigt från nybörjarnivå till mycket van användare. Källkritik är något som tas upp av samtliga blivande lärare som viktigt att tänka på, liksom etiska frågor. Essensen av undersökningen visar på en osäkerhet hos blivande lära-re inför hur innehållet på Internet kan användas i undervisningen.

Bakgrund: Internet erbjuder ett nytt sätt för företag att kommunicera med kunder eftersom det är kunden som söker upp företaget på nätet och kommunikationen sker interaktivt. Att studera hur försäkringsbranschen agerar, vilka strategier och mål de väletablerade bolagen har med sin verksamhet samt lyfta fram tankar kring effektivitet med Internet som medium i denna bransch finner författarna till detta arbete av stort intresse. Syfte: Syftet med studien är att utreda faktorer som ska leda fram till en modell som försäkringsbolag bör ta hänsyn till i sina reklamsatsningar mot privatpersoner på Internet. Avgränsningar: Vi kommer att behandla reklam på Internet. Detta innefattar främst annonsering på Internet, men även företags hemsida.

The aim of this master thesis is to investigate the design of the reference service and its development that Internet has caused in college/university libraries when it comes to the service provided to the user. I want to examine the quality of this development from the view of the librarians, and also investigate their attitude and how they deal with this development.The following questions were asked:? How has Internet changed the reference service at college/university libraries?? How do the librarians look upon the possible change of quality in the reference service when the Internet is involved?? What attitude do the librarians hold toward this development where Internet is used in the reference service and how do they deal with it?The method used was qualitative interviews. A total of six librarians from Blekinge tekniska högskola, Halmstad högskola, Lunds universitet and Växjö universitet have been interviewed.The theories and models used were ?media richness?, a quality framework including ?quality aspects of a service?, and social psychology and its ?reasons for a positive/negative attitude on an organisations change?.The result shows that Internet has brought more sources of information and additional ways to contact the library.