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10436 Uppsatser om International marketing research - Sida 56 av 696

Att marknadsföra kultur ? utvecklingen av en ny visuell identitet för Malmö konsthall

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

Går Sverige mot en mer hållbar energianvändning?

Sambandet mellan samhällsutvecklingen och de växande miljöproblemen kom i slutet av 1980-talet att få en allt mer framskjuten roll på den politiska agendan i Sverige. I och med att energianvändningen står för en stor del av miljöproblemen har allt fler kommit att inse vikten av att uppnå en hållbar situation för energianvändandet. För att se hur arbetet mot en hållbar energianvändning fortskrider har International Atomic Energy Agency (IAEA) tagit fram en modell för detta. Studiens övergripande syfte har varit att analysera huruvida Sverige går mot en mer hållbar energianvändning med hjälp av IAEA:s indikatorer. Teorin i studien har baserats på grundläggande miljöekonomiska resonemang.

Västerparks demensboende

During Spring semester 2011, Linda Engstrom and Malin Heder performed ?Golden Ratio?, a thesis which included 22.5 hp. The thesis followed the syllabus for the Degree Project for degree of Bachelor of Science in Innovation and Design Engineering (MSGC12) which was a unit in the Innovation and Design Engineering program within the Faculty of Technology and Science at Karlstad University.The client was Crem International AB, a company located in Åmotfors that develops the design, manufactures and markets coffee machines. The supervisor at the company has been Peter Larsson and supervisor at Karlstad University has been Monica Jakobsson. Examiner for the thesis has been Professor Fredrik Thuvander at the Faculty of Technology and Science at Karlstad University.Crem International AB controls a patent, representing a new technology to streamline and minimize use of energy during the coffee preparation and results in a good coffee quality.

Vem är kvinnan på kvinnodagen? - en kvalitativ analys av Gomorron Sverige på internationella kvinnodagen

In this study we examine how the image of women, through framing and stereotyping in interviews, is constructed in the Swedish television morning show Gomorron Sverige on International Women?s Day. Our study is based on qualitative method, using the ECA (Ethnographic Content Analysis) model.Our main theoretical assumptions are that media contributes to constructing the images of reality we see in our heads, and that the images of women mediated through television are stereotypes which are displayed in the presenter?s questions and in the respondent?s answers. By defining the problems related to International Women?s Day, showing causal connections, making moral judgments and presenting solutions, television contributes to the viewer?s perception of what is important, why it is important, what is wrong and how to make it right.Based on our theoretical assumptions we have divided our study into three analytical themes:1.

Forskningsframställning och forskningsförbindelse i Biblioteksbladet 2001?2011 : En kritisk diskursanalys

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

Öl- & alkoläsksmarknadsföring ur genusperspektiv

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

Svett och blod : modernitet, kroppskultur och ras i Gymniska Förbundets tidskrift Gymn, 1928-1932

This study aims to investigate and describe the direction of the ideological development of the Swedish gymnastics association Gymniska Förbundet. Between 1928 and 1932, this organization transformed from a purely gymnastic and cultural association into an influential platform for the production of Swedish nationalist ideology. Based on theories of National Socialism?s formation within modern society, the analysis focus on the conditions regulating Gymniska Förbundets relation to modernity. Thus the study examines the association?s ideas in relationship to the concept of modernity.

Nya uppgifter-nya uppdrag

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the visitors as a group.

Introduktion till online PD : en specificering och jämförelse av tillgängliga mätsystem

During Spring semester 2011, Linda Engstrom and Malin Heder performed ?Golden Ratio?, a thesis which included 22.5 hp. The thesis followed the syllabus for the Degree Project for degree of Bachelor of Science in Innovation and Design Engineering (MSGC12) which was a unit in the Innovation and Design Engineering program within the Faculty of Technology and Science at Karlstad University.The client was Crem International AB, a company located in Åmotfors that develops the design, manufactures and markets coffee machines. The supervisor at the company has been Peter Larsson and supervisor at Karlstad University has been Monica Jakobsson. Examiner for the thesis has been Professor Fredrik Thuvander at the Faculty of Technology and Science at Karlstad University.Crem International AB controls a patent, representing a new technology to streamline and minimize use of energy during the coffee preparation and results in a good coffee quality.

Implementering av International Baccalureate Diploma Programme vid fyra skolor i Sverige : En utvärdering av motstånd och möjligheter

The aim of this essay is to analyze the implementation process of the International Baccalaureate?s Diploma Programme in four of the approximately 30 schools currently offering the IB at upper secondary level in Sweden. The starting point is a comparison between definitions in fundamental documents in the national programmes for Natural Science (NV) and Social Science (SP) on the one hand, and the IBDP on the other. The evaluation, based on Program theory, focuses in particular on the consistencies in the Organizational plans of each system.  The basic assumption is that the IB due to a deviating organizational system, different structures, aims and objectives makes a challenge for the dominating educational discourse, to use a concept by Michel Foucault, and that resistance against the IB therefore is to be expected.As a second part of the evaluation five people who either play, or have played the role of coordinators of the IB, and who thereby are responsible for the implementation, have been interviewed. The questions have been focused around in what sense the informants can confirm resistance in their implementation work due to the differences found in the first part of the evaluation, and in what ways it manifests itself.Finally, Michel Foucault?s power structures in connection to discourse analysis have been applied on the results of the two previous parts of the essay.

Arkeologernas tolkningar av riter i Uppåkra

The content of this essay is the critical treatment of ritual research in Uppåkra during the Iron Age in relation to Charlotte Fabechs research.From what has been concluded for Uppåkra a condensed chart of Uppåkra's rituals is produced. This chart is compared with what Fabech has put forward for Southern Scandinavia. Fabech's categories and theory have been widely used by the researchers of Uppåkra, and this is critically examined.The most important conclusion is that the similarities between the Uppåkra research and Fabech picture are not great. This source critical point indicates that the massive use of her research in order to explain the rituals in Uppåkra can have been misdirected. The mismatch is mainly due to the fact that places like Uppåkra is of extraordinary character..

Opera i Stockholm, Galärvarvet

During Spring semester 2011, Linda Engstrom and Malin Heder performed ?Golden Ratio?, a thesis which included 22.5 hp. The thesis followed the syllabus for the Degree Project for degree of Bachelor of Science in Innovation and Design Engineering (MSGC12) which was a unit in the Innovation and Design Engineering program within the Faculty of Technology and Science at Karlstad University.The client was Crem International AB, a company located in Åmotfors that develops the design, manufactures and markets coffee machines. The supervisor at the company has been Peter Larsson and supervisor at Karlstad University has been Monica Jakobsson. Examiner for the thesis has been Professor Fredrik Thuvander at the Faculty of Technology and Science at Karlstad University.Crem International AB controls a patent, representing a new technology to streamline and minimize use of energy during the coffee preparation and results in a good coffee quality.

Den svenska guldgruvan - befolkningsregistren : Teknikens betydelse för utveckling av forskningsinfrastrukturen kring de svenska befolkningsregistren

In this paper we examine the possibilities to develop the population based research in Sweden by using technological advancements. The problem that exists with population based research today is that there is a contrast between conducting important research on one side and preserving the individuals? integrity on the other. To examine this problem we are studying two projects that are active in this area. The two projects are SIMSAM (Swedish Initiative for research on Microdata in the Social and Medical Sciences) and DDB (Demografiska databasen).

Golden Ratio : Utformning av en ny filterbryggare

During Spring semester 2011, Linda Engstrom and Malin Heder performed ?Golden Ratio?, a thesis which included 22.5 hp. The thesis followed the syllabus for the Degree Project for degree of Bachelor of Science in Innovation and Design Engineering (MSGC12) which was a unit in the Innovation and Design Engineering program within the Faculty of Technology and Science at Karlstad University.The client was Crem International AB, a company located in Åmotfors that develops the design, manufactures and markets coffee machines. The supervisor at the company has been Peter Larsson and supervisor at Karlstad University has been Monica Jakobsson. Examiner for the thesis has been Professor Fredrik Thuvander at the Faculty of Technology and Science at Karlstad University.Crem International AB controls a patent, representing a new technology to streamline and minimize use of energy during the coffee preparation and results in a good coffee quality.

Med säljaren i huvudrollen : En studie om tjänsteföretags internationalisering samt internationella försäljning.

Syftet med den här undersökningen är att studera, och identifiera tillvägagångssätt för tjänsteföretag att internationalisera sig samt sälja sina produkter. För att göra det, samt att kunna kartlägga ett eventuellt mönster är det väsentligt att öka förståelsen kring hur försäljningen av tjänsten går till samt hur säljaren hanterar de kulturella skillnader som uppstår vid internationalisering. Vi har valt en kvalitativ metod, med en deduktiv ansats för undersökningen där utgångspunkt finns i teori. Den teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid en internationalisering, samt teorier riktade mot tjänsteföretag, internationell försäljning, säljarens roll samt kultur och kommunikation. Därefter har vi i det empiriska materialet, redogjort för vad de fallföretag vi har arbetat med, i praktiken har hanterat dessa fenomen i deras internationaliseringsprocesser. I analysen har vi sedan ställt empirin mot teorin för att identifiera ett mönster rörande internationalisering samt internationell försäljning av tjänsteföretag. I slutsatsen har vi till sist haft möjlighet att presentera detta mönster för internationalisering av tjänsteföretag, där vi har konstaterat att processen är baserad på drivna individer på ledningsnivå som initierar internationaliseringen.

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