I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Overall aim of this master?s thesis is to describe and identify perceived barriers in Swedish businesses within solar energy field and analyze, based on four theoretical viewpoints, how these barriers can be handled. In other words how can the barriers be overcome or eliminated to better succeed in the commercialization process? The method applied is qualitative in which data has been collected through phone interviews originated from seven Cleantech businesses which operate within solar energy. Furthermore this thesis has a descriptive- and an explorative purpose.

For my master thesis in Archival Science, I have arranged and catalogued the archives of the Uppsala InternationalShort Film Festival. The materials consisted of approximately 160 binders and filing boxes and some banners.Additionally, there was a large amount of photos from screened films. Some of the material was in good order whilesome was not. The archive was catalogued in Visual Arkiv. After cataloguing the material, approximately 30 binderswith routine records such as reciepts, tax forms et cetera were removed and destroyed.

The Common Agricultural Policy has been a burning topic for debate for severaldecades. According to the CAP:s opponents it's effects include pollution, market distortionsand not least a huge expense for the European union.In this study we seek to explain why the CAP has remained almostunreformed since it's constitution in the 1950:s. The means by which we do so isa case study where we analyze the CAP by using three different theories; liberalinter-governmentalism, realistic trade theory and new institutionalism.In the final chapter we conclude that the theories complement each other. Newinstitutionalism explains the rigidity of the CAP. The liberal perspective explainsthe origin and the logic behind the policy whereas the realistic point of view putsthe policy in the light of an international economic theory and recognizes nationalpolicy makers roll in the inflexibility of the CAP..

I denna rapport predikteras livslängden, med avseende på utmattning, för en hjullastarskopa. Två av de mest kritiska svetsarna utvärderas enligt IIW:s (International Institute of Welding) rekommendationer genom nominella spänningsmetoden, hot spot-metoden och effective notch-metoden. Beräkningarna utförs med hjälp av finita elementmetoden. Genom att utföra töjningsmätningar på hjullastarskopan i drift erhålls spänningsdiagram. Dessa uppmätta spänningsdiagram analyseras med rain-flow count-metoden.

AbstractThe purpose of this essay was to study the parental education for adoptive parents. It´s provided by law since 1/1-2005 that parents have to participate in this education-program before they adopt. We wanted to look at what caused the change and made the education compulsory and to find out where the initiative came from, what purpose the education is supposed to fulfil, if it can facilitate for adopted children during their growth and whether the parental education can support the idea of what is best for a certain child always has to come first, according to the UN convention on the Rights of the child and the Haag-convention.The study was based on eight qualitative interviews, four with social workers, three with representatives of adoption-organisations and one with a representative of the public authority of international adoption (MIA). The conclusions of our study are that there is a risk that the education can not fulfil its purpose to prepare parents for their task, that it looses the idea of what´s best for the child and focuses on the parent instead. It seems to be more of a try out to not violate conventions signed and thereby fulfil a symbolic purpose..

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

The purpose of the study is to see differences and development of two institutions for social care (work science) in two countries - the University of Lodz, Polen, and the University of Lund, Sweden.The central question is, if there is any convergence between these Institutions for Social care.The method has been to use both earlier research and to have two interviews. I did interviews with two professors working at two Universities, one with professor Ewa Marynowicz-Hetka at Lodz University and the other with professor Hans Swärd at the University of Lund. I started to study relevant literature and took part of secondary material in both countries.The main result of this study is that some convergence tendencies between those two trainings exist. All of them have connection with international cooperation. There are also same forces that stopped those tendencies; one of them is tradition on institutions..

This essay discusses the problem of literary history in the Swedish school system. The aim of the essay is to discuss whether the textbook, Den Levande litteraturen, in literary history for Swedish high school students measures up to the demands of the curriculum in terms of obtaining knowledge about international literature and the historical and cultural framework that surrounds it. The essay establishes a theoretical framework that is used to distinguish the discourse that permeates the textbook and how it affects the means of sustaining the curriculum and the problems it may create.The textbook is broken down chronologically and analyzed showing quotes that points towards national and orientalistic discourses which in turn are discussed put in relation to the curriculum and the effects that these discourses might have on education in Swedish and literary history.This is in turn problematized with the current theories regarding comparative literary history..

English is an international and global language that students, regardless of mother tongue, encounter in their everyday lives. In Sweden, students are introduced to English teaching in year 1, 2 or 3, and in some cases, year 4. English teaching can sometimes be problematic when the language of instruction often consists of Swedish, which for second language students becomes a challenge to acquire new skills in a week language.The study aims to examine, with a qualitative study, how pedagogues plan and implements English teaching in first grade with students whose mother tongue are other than Swedish. Further, the aim was to examine how pedagogues say they relate to the fact that second language pupils participating in English lessons and if they think it affects their English teaching.The conclusions is that the pedagogues has probably not been problematized the phenomenon examined and say they do not adapt their teaching. In the interviews reveals information about the teaching method which, in my opinion, indicates that, unconsciously, adapting their teaching when they have second language students.

Abstract The use of electronic media plays an important part in the life of youth and especially Internet and mobile phones are important in the social and cultural networks of youth. The first step of this thesis is to examine the ICT-based activities of upper secondary school students through an online survey. The second step is to examine what didactic implications can be derived from the ICT-based activities in the subject of Swedish. Results from this survey and national and international research show that young people spend the majority of their leisure time on the Internet. The result also shows that media activities displace other school related activities such as traditional reading and writing.

Uppsatsens syfte är att undersöka vilken ekonomisk betydelse crowdfunding har för företag i uppstartsfasen när de är i behov av kapital. Det teoretiska perspektivet vi utgått ifrån är två teorier: det finansiella gapet och preferensordningen i pecking order teori. Detta för att se vilken ekonomisk betydelse crowdfunding har för att täcka det finansiella behovet och även se vart i preferens-ordningen denna finansieringsform hamnar. Det empiriska datainsamlingssätt denna studie använder sig av är två stycken intervjuer med öppna frågor. Empirin består av redovisning av intervjuer med två respondenter. Studien visar att crowdfunding har en ekonomisk betydelse för företag i uppstartsfasen. Detta genom att vara ett komplement till de traditionella finansieringsformerna. .

The purpose of this study is to examine the effects of joint venture announcements on stock prices behavior and simultaneously to test the German stock market (Frankfurter Wertpapierbörse) for efficiency. We tried not only to analyze the general impacts of a JV-announcement but also to look for differences in the market response to announcements of different types of joint ventures, namely: domestic, international, horizontal and vertical. Our expectations of efficient market were confirmed during our paper, which employed the technique of the standard event study. The calculation of abnormal returns which are the signals for market efficiency or inefficiency respectively were based on the market model, establishing linear relationship between the return on the market and the return on an individual security. The parameters of the model were obtained through regression analysis..

To be able to adopt, the future adoptive parents must participate in parental education and have a home investigation done. The home investigation is extensive and great demands are made on the parents. The purpose with this study was to get an insight and understanding in the parents? thoughts and feelings about the demands and expectations that are made on them during an international adoption. To answer this, we used these questions: Which demands and expectations are made on the future adoptive parents by the home investigator and the parental educator? How do the future adoptive parents experience the demands and expectations that are made on them before an adoption? Does the apprehension about the demands and expectations differ between the future adoptive parents and the home investigator contrary the parental educator? We used a qualitative method, interviewing four couples of parents, one home investigator and one parental educator.