Within today?s organizations there is continual development work to increase efficiency and the power to compete at the market. Production development with focus on continual improvements constitutes an important part of the daily work within a lot of organizations today.The purpose of this study is to contribute to a part of the development process that Volvo Penta factory in Vara has in mind. A description of the current situation was compiled by mapping the internal runnings and material flow throughout the factory. A new suggestion for a layout and a comparison with the current situation will assist with creating a factual basis for the development of a new goods reception.A study was made where the volumes and the quantity of the daily arrival goods were settled.

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization.

It is important that companies knows how to handle a complaint when they receive one from a customer. This information could the company take care of and use when they develop new services. Furthermore a good complain handling leads to satisfied and loyal customers which increases the revenue for the company. We have examined how SAS handle their internal information process and if this process affects the information and in that case how. The study is performed with a qualitative method, based on deep interviews.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

The purpose of this study is to investigate the managers? perspective on leadership in relation to the motivation of the employees by an example of a manning and recruitment agencies. This is implemented by framing of two questions; What kind of leadership can be identified by middle managers to motivate their employees? Which motivation factors are relevant to employees based on the perspective of the managers? To answer the question and identify leadership strategies and motivational factors and the relationship in between, we have conducted eight interviews with persons who hold a middle management position. Through a qualitative investigation we have been able to go into depth and had access to these managers reflections, thoughts and experiences.

This thesis deals with tactics for information seeking in electronic databases. An important aspect is knowledge of the relative value of different subject access points. The method used here is literature studies. Nineteen empirical studies are described and analysed with the purpose to compare the relative value of different subject access points. The studies examined compare the relative value of subject access points in relation to each other or in relation to different scientific disciplines.

This master deals with the theme youth and public libraries. The essay is based on observationsand qualitative interviews with young people at the ages of 13 to 16 years old, whovisited the public library of Skara, employees at the library, and politicians in the community.The main issue in the study is; what is and what can be done to increase youth utilization ofpublic libraries. I have emphasized on the media stock, the organization of books, theenvironment and the staff of the library, marketing, specific target group, activities, andcooperation with both internal and external forces.Theories about youth culture and some projects concerning young peoples behaviour in librariesare also presented..

AbstractTitle: Communicative leadership ? a leadership for modern organizationsQualitative research attempting to define the concept.(Kommunikativt ledarskap ? ett ledarskap för moderna organisationerKvalitativ studie med ansats att definiera begreppet.)Author: Jenny AxällAim: The aim of this essay is to try to find the essence of and a definition of the communicative leadership. Questions asked are: How can communicative leadership be described? How can it be practiced? What does it demand of those who practice it? What organizational conditions are required? And what results and performances can this leadership lead to?Method: Qualitative explorative research method. The study contains an academic lit-erature review of the science of leadership and communication in general and the more specific communicative leadership.

The investigation aims to clarify to what extent non-conscious thought has efficacy in e.g. decision making and also examine some aspects of the question whether decisions are caused by free will. This will be conducted through an analysis of new research pertaining to neuroscience, economics, the combination of the two within neuroeconomics; evolutionary theory and especially the new theory of Unconscious thought (Nordgren & Dijksterhuis 2006) which will enjoy special scrutiny due to its recentness in the scientific field. A decision strategy ought to put high-level conscious cognition to use where it's most effective and this is on a different level than the canonized one. Meta decision making is decision making pertaining to which decisions ought to be made consciously.

Alice Lyttkens (1897-1991) was a very popular author in Sweden during several decades in the middle of the twentieth century. She was most famous for her historical novels. During her first period as a novelist in the 1930s, however, she wrote contemporary fiction, reflecting the situation of contemporary Women. The traditional view of the two sexes as ?complementary? permeated the interwar period.

The purpose of this essay is to understand the rhetoric presented by Henry V in Shakespeare?s St. Crispin?s day speech. More specifically, it examines the speech from a "dramatistic" point of view, i.e.

White- and blue collar workers traditionally belong to different unions and, therefore, are covered by different collective agreements. Collective agreements for different employee categories create internal divisions, which mean that white collar workers are not obliged to do work that falls under a blue collar agreement and reversed. Historically the difference between white- and blue collar work has been fairly sharp and so has the difference between collective agreements. Due to the continuous development of technology white- and blue collar work within production has become less clear. This has resulted in an increasing amount of disagreements regarding what collective agreement should apply and whether the employee is obliged to perform different work tasks.

Background: The design industry is relatively immature in Sweden but large on the international market, where companies have used services from industrial design firms for a long time. Companies incresignly realise that design is an efficient mean to gain competitive advantages on the market. Several design companies fancy growth and to receive a wider market share to expand on the international market. One of them is Design Communicaton who has made a couple of acquisitions, to receive wider comptences and to cover different segments. That has lead to an increased brand portfolio with different subbrands, which can be complicated to handle efficiently in the internal and external communication.