Sökresultat:
4620 Uppsatser om Internal marketing activities - Sida 66 av 308
IT-outsourcing ? dolda kostnader
Many corporations turn to IT-outsourcing to focus more on their core competence or to cut the IT-budget. There is one caveat, the costs presented at a first glance does not always present the entire truth. Instead the costs run deeper and so-called hidden costs exist beyond the contractual cost. Reducing these hidden costs may very well be crucial to the entire IT-outsourcing endeavor. However many firms are not aware of these costs and as such they have a reduced chance of success.
Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
Bjud inte med armbågen! : -en studie om marknadsföringsstrategier inom hotellbranschen och hur dessa implementeras på de bokare som verkar i Umeå.
AbstractReading books to children is often an integral part in preschool activities. The purpose of thisstudy is to investigate how educators think about the educational function of literature inpreschool activities. I have in my study used qualitative interviews with active educators andobservations to answer my questions about why the educator reads to the children, how theeducator thinks about the choice of literature and if the literature can contribute to thechildrens development and if so, how. The knowledge- and research background presentsliterature and previous research done on the subject. The results of my study shows that theeducators have many thoughts about the importance of literature in preschool.
Nordisk compliance - En studie av de nordiska EU-medlemmarnas implementeringsnivå
The following thesis is examining compliance with EU-law from a member state perspective. The variation in the compliance level between the member states from 1995 to 2005 is analyzed to prove the fact that the Nordic member countries during the measured time period experienced a low number of infringements. The infringements that did occur were resolved faster and more efficient in the Nordic countries then in the other member states. The theory used to explain the Nordic compliance rate is divided between external and internal pressure in a pull and push model. The external pressure is illustrated with argumentative persuasion from the EU-commission to the individual member states; how the state responds to the persuasion in order to act compliant.
Kommunikation av och runt interna ekonomiska rapporter - en studie i sju tillverkande Blekingeföretag
Abstract:
Title: Communication of and around internal performance reports - A study in
seven manufacturing companies based in Blekinge.
Authors: Marcus Harrysson and Mikael Johansson.
Supervisors: Lars Svensson and Carina Svensson, Blekinge Institute of Technology
Department: Department of Business Administration.
Course: Bachelor thesis in Business Administration, 10 credits
Purpose: Our purpose with the bachelor thesis was to investigate if there is a
connection between communication of and around internal performance reports and
profitability in companies.
Method: Our investigation has been made at seven companies in the county of
Blekinge by making personal interviews with people in both production and
business departments at each of the companies.
Result: We have come to the conclusion that there is a connection between
communication of and around internal performance reports and profitability.
Sammanfattning
Titel: Kommunikation av och runt interna ekonomiska rapporter ? En studie i sju
tillverkande Blekingeföretag.
Författare: Marcus Harrysson och Mikael Johansson.
Handledare: Lars Svensson och Carina Svensson, Blekinge Tekniska Högskola.
Institution: Institutionen för Ekonomi och Management
Kurs: Kandidatarbete i företagsekonomi, 10 poäng
Syfte: Syftet med kandidatuppsatsen är att undersöka om det finns ett samband
mellan kommunikation av och runt interna ekonomiska rapporter och lönsamhet.
Metod: Vår undersökning har gjorts i sju stycken Blekingeföretag genom
personliga intervjuer med representanter för både ekonomi- och
produktionsavdelningen på varje företag.
Slutsats: Av vår undersökning drar vi slutsatsen att det finns ett samband
mellan kommunikation av och runt interna ekonomiska rapporter och lönsamhet i
företag..
Demokratins omedvetna språkrör : En studie av kommunikatörers arbete för organisatorisk demokrati
Organizational democracy has been a popular research area in recent decades but the implementation in real organizations is slow (Kokkinidis, 2012; Verdorfer, Weber, Unter Rainer & Seyr, 2013). Several researchers (Schön Jansson, 2012; Falkheimer, Heide & Johansson, 2013) argue that communication practitioners have a key role in democratic processes and that because their job role is under constant change there are only a few modern studies regarding the subject. The purpose of this study is to illustrate how communication practitioners in private and public organizations experience their role in the process of internal communication and to what extent they are aware of, and work with internal organizational democracy.The practitioners we interviewed had a strong feeling that they were a support function for the business and the organizational management. As a result of the study it is clear that communication practitioners are very loyal to their employers and to the organization they work for. They are, therefore, not neutral in their professional role and argue that their task is to represent the management's interests.
Ett parti i marknadsföring - Strategier på en föränderlig spelplan
På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatägd butik.
Missnöjda kunder hos SAS - påverkar erfarenhetsnivån av flygresor deras synpunkter?
In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.
Förändringens Vingslag:
This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.
Förändringens Vingslag
This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.
Crowdfunding som finansieringsmöjlighet inom kultursektorn : En fallstudie av plattformen Crowdculture
With the Culture Survey 2009, the Cultural policy in Sweden has got a new direction. The new direction emphasises the importance of broadening the non-public funding for the cultural sector. The new direction opens up new phenomenon to establish themselves in Sweden. Crowdfunding is such a phenomenon. Crowdfunding is an online-method "by which the individual becomes financiers of projects and activities they have passion for" (Jakten pa? medborgarfinansiering, 11).
Antikvarisk marknadsföring : Om historiebruk och History Marketing inom ICA
Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi.
Upplevelser av att arbeta med djur på daglig verksamhet : En kvalitativ intervjustudie bland personer med funktionsnedsättning
The central part in all public health work is health promotion and disease preventing actions among the population. Since all public health work includes the whole population, the work has to embrace disabled people as well. Within the disability policies, participation and equality are important goals, which illustrate the importance of a job. In previous studies the positive effects of animal have been detected among persons with disabilities, by better balance, better mobility, larger social network, new knowledge and most of all happiness. The aim of this study was to investigate how people with disabilities experience their health when they are working with animal husbandry at daily activities.
Biblioteken som stöd för invandrare under integrationsprocessen - En kvalitativ studie på stadsbiblioteken i Malmö och Lund
The aim of the study was to examine how the public libraries participate in the integration of immigrants in the Malmö-/Lund region. Librarians and immigrants were interviewed about the services offered by the libraries in the area of multiculturalism and what kind of service that is requested by the immigrants. The interviews also included possibilities to contribute to increased knowledge among the native Swedish people about different cultures represented among immigrants in Sweden. From the qualitative analyses it is concluded that the libraries represented in the study contribute to the integration of immigrants. The respondents gave multiple examples of the libraries? usefulness in the integration process by offering immigrants possibilities to develop their knowledge in the Swedish language, and also to find information about the Swedish society and culture.
Naturvetenskap och Bilderböcker : Naturvetenskaplig Begreppsbildning och Grundläggande Naturvetenskapliga Matoder
Preschool has a long tradition of using picture books, both as entertainment and as a resource for educational activities. In science there are two main application areas. The first one is science concepts and the second is to teach basic science process skills. These skills, observing, communicating, inferring, classifying, measuring and predicting reflects the methods used by scientists. Picture books potential to put science concepts and activities that promote the use of science process skills in a meaningful context, recommends using picture books for this purpose.