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4620 Uppsatser om Internal marketing activities - Sida 60 av 308
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In recent years, several scandals have been revealed where public employees been involved. Some researchers argue, moreover, that the NPM's rampage has led to an increase in the risk of corruption in public administration. The Regulation on Internal Control shall, according to the government, lead to adequate protection against corruption by analyzing and managing risks. However, Riksrevisionen have criticized the authorities' protection against corruption to be too unstructured and unsystematic. In addition, they questioned whether the regulation really has significance in the work against corruption.
Påverkan på yttre miljö ? Identifiering av miljöaspekter och riskkällor
The increased interest in a sustainable environment puts pressure on companies in the manufacturing industry. Rexcell Tissue & Airlaid AB (Rexcell) in Skåpafors produces paper to be converted into tabletop and hygiene products. Rexcell is certified according to the environmental management system ISO 14001, gaining competitive advantages by showing that the company works toward a sustainable environment and that they follow current legislation. The activities at the company are classified as hazardous to the environment according to the Environmental code. Every year, the activities are inspected by an independent inspector.
Brand equity and corporate responsibility : a review of brand valuation methods
During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.
Parental involvement in Multicultural Preschool Settings - A challenge for Educators
AbstractBackground The importance of establishing well-functioning parent-teacher relationships are clear objectives in the Swedish National Curriculum for Preschools, (Lpfö 98, Lpo 94 & Lgr 11 chapter 1-2). Parental involvement in preschool activities is seen as important for several reasons. Facilitating healthy child development, learning and socialisation are some of these reasons. During the past twenty years Sweden has become a multicultural society. Today, people from more than 170 countries live in Sweden, and about 18% of the population are first or second generation immigrants.
Att nå ut med patientinformation en fallstudie av sjukhusbiblioteket i Västerås.
This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.
Turismrelaterade företags användning av sinnesupplevelser : Lukt, känsel, hörsel, smak och syn
The purpose of this study is to investigate how customers' senses can be influenced by the experience of a visit to a tourist company and how six tourism businesses today utilize this phenomenon. The problem is that the phenomenon of sensory impact is a relatively newly discovered substance and not sufficiently established in the market.This essay is about how six selected tourism businesses use the human?s five senses during a visit by the companies. The information from each company is gathered by interviews that took place at each company with responsible employees. We have also met with experts in different sensory areas to best find out how companies can make best use of sensory experiences to influence their customers.
Konsten att låta andra göra jobbet : En fallstudie av Apollo
Bakgrund:Idag används många olika tekniker för att fånga uppmärksamheten hos vår tids upptagna människor. Det är inte längre tillräckligt för en annons att innehålla fina bilder och en bra slogan, det vill säga att enbart förlita sig på traditionella marknadsföringstekniker. Företag som vill försäkra sin överlevnad måste idag använda sig av nya och alternativa medier på ett innovativt sätt. Något som också har blivit allt vanligare är att använda sig av marknadsföring med hjälp av word-of-mouth (WOM) ? en sorts marknadsföring som förlitar sig på att konsumenter delar med sig av sina erfarenheter och åsikter om en viss produkt, tjänst eller varumärke till sina medkonsumenter.Syfte:Genom en explorativ undersökning samt parallell användning av kvalitativa och kvantitativa undersökningsmetoder vill vi genomföra en fallstudie på en utav Sveriges största aktörer inom destinationsbranschen ? Apollo.
Rollspel som pedagogiskt verktyg i fritidshemmet, En studie om m?jligheter och utmaningar.
This thesis examines how role-playing games can be used as an educational tool in after-school programs and identifies the challenges and opportunities perceived by both students and teachers. The study is based on qualitative methods, with interviews with after-school teachers and children in after-school programs with their observations of role-playing activities in a municipality. The results show that role-playing games promote social development, creative thinking, problem-solving, and language development. Students reported increased motivation and engagement, while teachers observed improved relationships and an inclusive environment where students could explore different roles and perspectives.
The research links these findings to previous studies that highlight the potential of role-playing games to develop empathy, collaboration skills, and critical thinking (Daniau, 2016; Trespalacios et al., 2011; Suryani et al., 2020). Furthermore, our findings support the curriculum goals of student influence and situational learning, emphasizing the importance of students' own initiatives and responsibility in educational activities (Lgr22, 2022).
The study also identifies challenges, such as teachers' uncertainty about introducing and leading role-playing games due to a lack of expertise.
Sjöars känslighet för klimatförändringar ? vilka faktorer påverkar?
The Earths climate is changing at a higher rate, i.e between 1861 and 1994 the annual mean temperature in Scandinavia increased with 0,68º C and according to recent climate models the annual mean temperature is likely to rise with another 3º C during this century.A warmer climate in many ways is associated with changing conditions for lake ecosystems. An expected higher water temperature and a stronger summer stratification of the water column increases the risk of anoxic conditions at the lake bottom. Thus anoxic conditions are likely to cause a phosphate leakage from the sediment, i.e. a higher internal loading of phosphate.In this project, the extremely warm summer of 2002 has been used as an example for a possible scenario for a future climate. By comparing levels of phosphorus in the summer of 2002 with a ten-year median value, a phosphorus related sensitivity to climate change has been analyzed for 55 Swedish lakes.
Motivation på SFI : En kvalitativ intervjuundersökning om fyra lärares uppfattningar kring hur man kan arbeta för att motivera eleverna på SFI
Due to lack of knowledge about motivation in Swedish for adult immigrants (SFI ), I have chosen to write about motivation. Motivation is a complex concept to understand. It has different meanings depending on what context the term is put in. In this study , you will read about the external and internal motivation . But also about integrative and instrumental motivation.
Motivation genom sponsring : En studie som utvärderar sponsringens möjligheter till ökad motivation bland personalen i en organisation
Sponsring är ett utbyte och en marknadsföringsmetod som används av allt fler organisationer.Med syftet att påverka personalen i en organisation är sponsring en relativt oanvänd metod förmarknadsföring. Trots detta så påverkar sponsring personalen oavsett organisationensmålsättning med sponsring. Syftet med studien är att utvärdera om sponsring fungerar som ettverktyg för motivation i en specifik organisation, sedan utvärderas hur sponsring bidrar tillmotivation.För att besvara syftet genomfördes en kvantitativ studie i form av en enkätundersökning.Denna genomfördes hos vårt studieobjekt Länsförsäkringar i Gävleborg. Analysen av deninsamlade datan har genomförts med stöd av den teoretiska referensramen.Resultatet av studien visar att sponsring kan användas till att motivera personalen påLänsförsäkringar. Dock så är organisationens nuvarande sponsring något som inte tydligtmotiverar personalen.
Folkbiblioteks och släktforskarföreningars stöd i släktforskares egen forskning sett ur ett självstudieperspektiv
The purpose of this thesis is, from a self directed learning perspective, to investigate the support of public libraries and genealogy associations of genealogists' own research, i.e. their search for ancestors as well as their possibilities to broaden their history outlook. Accordingly, five public librarians and five genealogy representatives in the west of Sweden have been interviewed regarding the support that can be offered to genealogists. The investigated support to genealogists in their own research is about working environment, literature and material, activities and the cooperation between public libraries and genealogy associations. In this thesis conclusions are merely drawn from a self-directed learning perspective, a perspective where also different forms of support are being recommended by scientists.
Sociala Intranät : Dess användning, möjligheter och risker
Organizations over the world increasingly start to realize the possibilities of the use of a social intranet, also known as Enterprise 2.0. The social intranets can be used to collaborate and communicate with colleagues in the workplace. Both Cook (2008) and Coope (Barnett, 2011) say that Enterprise 2.0 is about to fundamentally change the way organizations communicate. But do companies know how these tools can be used?The study emanates from three questions:How can social intranets be used in business?How can internal communication and collaboration get easier through the use of a social intranet?What are the possible risks with the use of social intranets?In this study we have in a qualitative manner been interviewing two companies that currently use social intranets in their daily activities ? Securitas and Skåneme-jerier.
Paketering av digital musik: Intervjuer med nyckelpersoner inom digital musik i Sverige
This exploratory thesis uses qualitative research to investigate how digital music is beeing packaged. The main study consists of 11 deep interviews with key representatives of the digital music industry in Sweden. These are (record companies) EMI, SonyBMG, Universal, Warner, (DSP) InProdicon, (mobile operators) 3, TeliaSonera and (cell phone producer) SonyEricsson. Packaging is a concept of marketing that has specific implications depending on which good or service that is being packaged. Packaging occurs at different levels in the production chain.
Enabling behaviour change : community-based social marketing strategy in Malmö
Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda.
Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.