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4620 Uppsatser om Internal marketing activities - Sida 55 av 308

En beskrivning av manuellt test : Svagheter och styrkor med och utan stöd avett testverktyg

Test is an area in system development. Test can be performed manually or automated. Test activities can be supported by Word documents and Excel sheets for documenting and executing test cases and as well for follow up, but there are also new test tools designed to support and facilitate the testing process and the activities of the test. This study has described manual test and identified strengths and weaknesses of manual testing with a testing tool called Microsoft Test Manager (MTM) and of manual testing using test cases and test log templates developed by the testers at Sogeti. The result that emerged from the problem and strength analysis and the analysis of literature studies and firsthand experiences (in terms of creating, documenting and executing test cases) addresses the issue of the following weaknesses and strengths.

Läsning är inte min grej: en undersökning av några tonårspojkars attityder till läsning

This study is about fourteen-year-old boys, who are not interested in reading. It deals with what thoughts and feelings some boys have around books, reading and libraries. Further the study investigates the boys' leisure activities and their making of identities. The study is built on interviews among twelve boys in a secondary school. The result is compared to earlier reports and research.

Digital marknadsföring : framväxten av nya verktyg för marknadsföring

Syfte Syftet med arbetet a?r att so?ka fo?rsta?else fo?r utvecklingen fra?n traditionell till digitalmarknadsfo?ring samt att analysera hur fo?retag praktiskt arbetar med detta.Studien anva?nder en kvalitativ metod och data har inha?mtats fra?n ba?de prima?ra och sekunda?ra ka?llor. Empirin har samlats in genom 10 intervjuer, vilket har analyserats med hja?lp av teori och det har sedan lett till studiens slutsatser.Studien visar varfo?r det finns en o?verga?ng fra?n traditionella marknadsfo?ringsmetoder till digitala marknadsfo?ringsmetoder, hur de kompletterar varandra och vilka verktyg som fra?mst anva?nds av fo?retagen i studien.Fo?rslag till fortsattforskning är Facebook-annonsering, ma?tinstrument, SEO och Web 3.0. Dessa termer ga?r att arbeta vidare med och det a?r na?got som va?r studie har pa?visat vara viktigt.I va?r studie bidrar vi till en fo?rsta?else av va?gen fra?n de traditionella marknadsfo?ringsmetoderna till de digitala marknadsfo?ringsmetoderna.

Barn av vår tid : Ett inredningskoncept för ett ungdomscenter

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

Gör som jag menar - En studie om budskapets betydelse samt dess påverkan på inre upplevelse och yttre beteende

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

Intern materialhanteringsutveckling på Kongsberg Automotive AB

This examination report is a part of a program for Industrial organisation and Economics with specialization in Logistics and Management at Jönköping University. The report contains an analysis of the internal material handling at Kongsberg Automotive, and also an improvement proposal for a new material handling system.The aim with the report is to find a better material handling system and also make an analyse of the existing system. The goal is to shorten the distance for the operators when they order material, and also to increase the productivity.The investigation methods for the report have for the most part consisted of observations and interviews of key-persons who daily work in the production. During some time the actual material handling-system has been observed and some shortcomings have been discovered, and these are also discussed in the report.The shortcomings that have been discovered are for once the indistinct signal that should signal need of material in the production. Some other activities have also been discovered that does not bring any value into the final products.

Gränser i Grödinge : Om hägnadsanläggningars funktion med utgångspunkt i en fosfatanalys av RAÄ 78 samt RAÄ 79 i Grödinge sn på Södertörn

This paper deals with the question of when hill forts ? or enclosed mountains ? were built and to what purpose, by examining two enclosed mountains (RAÄ 78 and 79) in Grödinge parish in the province of Södermanland. A phosphate analysis was conducted to trace anthropogenic activities. The analysis showed only a slight elevation of phosphate content in the soil. A histogram indicated that the elevations were not normally distributed, which could suggest that they were caused by anthropogenic activities.

Fysisk aktivitet på Fritidshemmet : En kvalitativ intervjustudie av fritidspedagogers uppfattning om fysisk aktivitet

The aim of this work is to investigate what after-school teachers from various schools and after-schools feel about the importance of physical activity. But also how they work to stimulate and support children/pupils physical activity development in the after-school center.The work also highlights health from a physical perspective. The study provides a historic look of the conditions for the after-schools. Through qualitative interviews I want to find out how the after-school pedagogue thinks of physical activities importance for the health and development of the children. How they work with their new assignment Lgr11 to be a supplement to school.

När strategi blir design : Företags drivkrafter bakom grafiska profilbyten

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

Möbelbranschen - hur små företag kan överleva på den svenska marknaden

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Hälsoinspiratörer : En kvalitativ studie om hur hälsoinspiratörer inom kommunal verksamhet upplever stöd och motivation i det hälsofrämjande arbetet

The workplace is perhaps the most developed arena for prevention of diseases and injuries among employees. In addition, according to the Swedish Work Environment Act, the employer is responsible to address physical and psychosocial risk factors. Moreover, many employers use health promotion, primarily related to individuals and their ambition to maintain or improve health, for example through dietary means and exercise. The aim of this study is to investigate health inspirers in municipal activities and their perceived support and motivation in work related to health promotion at the workplace. A qualitative method was chosen where six health inspirers within Ludvika kommun were interviewed.

Frizon för ungdomar? ? En studie av ett ungdomsrum på folkbibliotek

This Master?s thesis concerns the question why a public library establishes a special room for young people and how the young people can influence the activities. I have made interviews with two librarians and four teenagers from a reference group. I have also made an observation of the room. The most important theories are Pierre Bourdieu?stheory of symbolic capital and Mats Lieberg?s theory of free zones.

räv&hare : Kollektion av ekologiska barnkläder från ett hållbart perspektiv, och med barnets behov i fokus. Strl. 50 - 92 (0 - 2 år).

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

10 000 nya invånare till Luleå! : En studie om en kommuns platsmarknadsföring i sociala medier

Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.

Bibliotek och sponsring ? en studie om sponsring vid sju bibliotek

This essay concerns sponsorship of libraries within Sweden. It takes its starting-point in the libraries economical situation where resources are decreasing. The main purpose of the essay is to investigate how sponsorship is used in public libraries. The main questions are:o Why are sponsorships appealing to libraries? o What does the processes of sponsoring look like? o What are the possible risks concerning sponsor-ships ? could it endanger libraries democratic role? o How does library staff reflect on the role of libraries in contemporary society? In our study we chose to investigate the sponsorship issue from the sponsored libraries perspective.

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